

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Feb 25, 2020 • 46min
98. Focus on Product-Led Growth w/ Blake Bartlett
This week on the Sales Hacker podcast, we speak with Blake Bartlett, Partner at OpenView. Blake is a partner at one of the most well known SaaS venture capital firms in the world, OpenView Venture Partners, based in Boston. He spends most of his time trying to advance the product-led growth movement, both through thought leadership and investing at pioneers like Expensify and Calendly. He's been a VC since 2007, and prior to OpenView was at Battery Ventures, where he invested in companies like Glassdoor, Wayfair, and Optimizely. What You’ll Learn Product-led growth means focusing on the end-user VCs differentiate by recognizing that they’re basically auditioning for the board A key mistake of startups is a lack of focus VPs of sales/marketing need to be flexible and willing to reinvent themselves The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 21, 2020 • 4min
Friday Fundamentals: Ep 64: How AI Impacts The Future of Work
On this episode of Friday Fundamentals, we talk about how Artificial Intelligence can do the heavy lifting with our quantitative, analytical, and repetitive work so that we can be more creative in our day-to-day operations.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 18, 2020 • 42min
97. How To Approach Changing Trends In The Global Economy w/ Tameka Vasquez
This week on the Sales Hacker podcast, we speak with Tameka Vasquez, AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact. Tameka is a Marketing and Business Development Strategist and educator with nearly a decade of experience in the tech industry. She’s also a professor of Marketing Management at St. John’s University, and a public speaker who’s participated in conferences and thought leadership events all over the world. She was the 2018 recipient of the Innovators and Disruptors Award sponsored by New York On Tech and NBCUniversal, and she was the 2019 nominee for the Rising Star Award for Women in AI sponsored by VentureBeat. Today we have a big picture discussion on how trends (digitization, the internet, technology, etc.) are intersecting in terms of disrupting the overall economy globally.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 14, 2020 • 8min
Friday Fundamentals: Ep 63: The Best Way To Run an Interview
On this episode of Friday Fundamentals, we're talking about the strategic questions to ask that will focus on your candidate's values - not just their skills.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 11, 2020 • 52min
96. The 4 Levers of Sales Velocity w/ Pete Crosby
This week on the Sales Hacker podcast, we speak with Pete Crosby, Chief Revenue Officer at Ometria. Prior to Ometria, Pete has been growing SaaS revenue teams for almost 20 years. He’s run revenues at the Viadeo from Series A to IPO, and most recently took Triptease from $2 million to $10 million in a successful Series B in just 18 months. He's one of the three founding members of the London Revenue Collective. Today we’re talking about the management track, employee motivation, and the levers of sales velocity. What You’ll Learn Why not every top-performing SDR is cut out for management — & who is 2 Frameworks for motivating your employees The 4 levers of sales velocity & why this number baffles the board Book recommendations & shoutouts galore The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 7, 2020 • 7min
Friday Fundamentals: Ep 62: The Difference Between Strategy and Execution
On this episode of Friday Fundamentals, we give you some practical and actionable steps that you can take to translate your strategy into a successful outcome.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 4, 2020 • 44min
95. How to Nail Your 1-on-1s w/ Matt Cameron
This week on the Sales Hacker podcast, we speak with Matt Cameron, Founder and Managing Partner of SaaSy Sales Management. Matt is a New Zealander by birth, an Australian by accent, and adopted American. He's worked at Salesforce and Yammer, acquired by Microsoft, before founding SaaSy. SaaSy Sales Management runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people. What You’ll Learn Getting your one on ones right by asking these 5 questions Lessons Matt learned from kickboxing that apply to business Founders should move to the region where they want to expand into Advice about goal-setting for people who are new in their career journey The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jan 31, 2020 • 5min
Friday Fundamentals: Ep 61: The Best Interview Question a Candidate Can Ask
On this episode of Friday Fundamentals, we discuss the types of questions that a candidate can ask that will not only leave an impression but potentially land you the job!The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jan 28, 2020 • 51min
94. Making Malware Disappear w/ Ellie Tamari
This week on the Sales Hacker podcast, we speak with Ellie Tamari, the VP of North American Sales at Namogoo. Today we are incredibly excited to have a recent friend, member of the Boston chapter of the Revenue Collective, and female sales leader that came to the role somewhat later in life — Ellie Tamari. Namogoo is a company that helps make sure that customers of e-commerce companies and retailers don't get hijacked by malware during checkout., Over the past 20 years, Ellie has helped countless brands significantly move the needle by focusing on their customer's online journey. What You’ll Learn It’s never too late to start a career in sales leadership Collaboration and culture is the way to manage a remote team A manager is there to solve her team’s problems Young women often aren’t aware of how perfect a fit sales leadership can be for them The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jan 24, 2020 • 11min
Friday Fundamentals: Ep 60: Strategic Factors To Consider with Early-Stage Investment
On this episode of Friday Fundamentals, we talk about the key factors and insights that an investor is looking for when considering an investment.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.


