The Influential Personal Brand Podcast

There’s no secret to crafting an effective marketing strategy — the best marketers build their brands and drive sales by combining offline and online practices. This is one of the key takeaways from our conversation with Stacy Tuschl, creator of the Foot Traffic Formula. This recap episode, we highlight many of Stacy’s other insights, including how mastering as many marketing strategies as you can will help you expand your impact. Following this, we talk about the importance of never comparing your marketing journey to others. It’s about slow and consistent progress as you bulk up your skill set. We then dive into specifics on where Stacy gets all of her traffic from, why you should hone your service offerings and marketing funnel, and how you can get paid to be put in front of someone else’s audience.

Growing a local brick and mortar business comes with a unique set of challenges, especially as the pandemic is causing a shift into online spaces. Entrepreneurs need a proven method to help them carve their niche into the marketplace. Enter the Foot Traffic Formula, the genius marketing strategy developed by business expert and best-selling author Stacy Tuschl, today’s guest. Stacy starts the conversation by talking about how she started her dance business from a backyard before developing it into a brick and mortar service. We dive into the advantages of brick and mortar, including your deeper connection with customers.

Today we present you with the highlights and key learnings from our incredible episode with leading generational researcher, author, and speaker Jason Dorsey. We open by talking about how Jason built his success on research and how the more data he collected, the more in demand he became. As Jason has differentiated his business through researching Millennials and Generation Z, host Rory emphasizes that while new generational trends emerge, that research is a timeless expertise.

Without the right research, no one knows how to sell across the generation line. Instead, many companies rely on myths, like that Generation Z doesn’t like to communicate — they do, they just prefer to text. Today we speak with Jason Dorsey, a leading generational researcher and speaker, about why the research will give you a competitive advantage. He also shares his insights into Generation Z, a group that is already upsetting the marketplace. We open the conversation by chatting about his background and the work that his research firm does in providing top companies with data-driven analysis.

Your personal brand is a business. And if you don’t run it like a business, then it will never succeed as one. That’s one of our first key takeaways from our previous episode with wildly successful entrepreneurs Kevin Harrington and Mark Timm. Today, AJ and Rory Vaden discuss the powerful insights that arose in that incredible conversation. Our second takeaway highlights the value of mentors in unlocking your potential. Following this, we chat about having the humility to learn from mentors who are younger than you and the challenge of finding the right mentor. Reflecting on the Zig Ziglar quote that, “You don’t drown from falling into the water. You drown from staying there,” we explore the importance of having a mentor who has experienced failure before. As AJ explains, they’ll know how to help you when you deal with your failings. Near the end of this episode, we dive into Mark’s idea that you should treat your family as if it were your most important business. According to this idea, it needs systems and clever planning to run it properly. For our final insight, we talk about the impact of collaboration and how it gives you access to greater audiences — a secret behind both Mark and Kevin’s success. Tune in and hear more from our conversation with Mark and Kevin, two business and branding masters. 

While you may be a brilliant entrepreneur, everyone can benefit from having a mentor whose experience can unlock greater success. Today we speak with serial entrepreneurs Kevin Harrington and Mark Timm whose new book, Mentors to Millions, shows the power behind finding the right mentor. Reflecting this episode’s theme of impactful mentorship, Mark and Kevin chat about having both been mentored by legendary salesman Zig Ziglar. Despite having passed on, their connection caused Kevin and Mark to meet and form a strong partnership. We then talk about how mentors have enriched their lives before diving into what you should look for in a mentor. As their shared mentor, Zig Ziglar once said, “No one drowns from falling into the water. They drown from staying in the water.” Following this point, Kevin and Mark emphasize the value of being mentored by someone who has experienced failure and has learned from it.

It was so amazing to introduce our audience to Paula Faris in our last episode! What an amazing and inspiring person from the top-tier of her profession, and as you probably heard, she did not disappoint! We had a personal and practical conversation, with Paula sharing actionable methods that you can apply to your business today! There were three main gems that Rory highlights in this recap, messages that really emphasize what we are all about here at the Influential Personal Brand Podcast! Paula talked about the importance of being relaxed, a conversational and relatable energy on camera or in your audio recordings is what will keep an audience coming back to you. By embodying the desire to serve, you are able to sidestep the self-conscious feelings that get in the way so often!

The skills necessary for television broadcasting and those needed in the online influencer and podcasting space have a great deal of overlap. With that in mind, we have invited the wonderful and inspiring Paula Faris onto the show today to share her wealth of experience and wisdom from a life hosting and broadcasting! Paula talks to us about taking initiative, making opportunities out of nothing, and the big moments in her career that led to progress. We also spend time on the subject of presentation with Paula sharing her thoughts on getting comfortable on camera, and how important research and homework are for professional hosting.

It’s easy to succumb to shiny object syndrome, especially when that trendy new thing promises to triple your revenue stream. In this recap episode, we share our top takeaways from our conversation with Dan Miller, whose mega-successful business model is based on consistency and not chasing quick cash injections. Host AJ shares our first highlight about creating products and content around the problems that your audience approaches you with. Reflecting on a key theme, we talk about how Dan resists the temptation to dive into every new thing and instead focus on building a consistent audience. We then discuss Dan’s business model and how his coaching formed the foundation for his content. Following this, we unpack why Dan doesn’t expect to make income from his books and how he sees his books as pillar content that he builds ancillary income streams around.

It’s a revelatory moment — finding that one core message to build your business around. Today we speak with Dan Miller, a New York Times bestselling entrepreneur and the author of 48 Days to the Work You Love. A personal branding pioneer, Dan shares how he created his wildly successful business around his 48-Day concept. A concept that he developed while offering career coaching at Sunday church. We then talk about Dan’s business model that ranges from offering one-on-one coaching and affiliate commissions to hosting events at his farm. Diving deeper into his subscription-based online community, Dan discusses what his community looks like, the services that he provides them, and how it provides a linear income while requiring very little of his time.