Growing a local brick and mortar business comes with a unique set of challenges, especially as the pandemic is causing a shift into online spaces. Entrepreneurs need a proven method to help them carve their niche into the marketplace. Enter the Foot Traffic Formula, the genius marketing strategy developed by business expert and best-selling author Stacy Tuschl, today’s guest. Stacy starts the conversation by talking about how she started her dance business from a backyard before developing it into a brick and mortar service. We dive into the advantages of brick and mortar, including your deeper connection with customers.