The Influential Personal Brand Podcast

Today on the show we are very happy to welcome an amazing entrepreneur and friend! Alison Lumbatis runs a successful fashion blog that receives loads of traffic and houses a great membership program with over a hundred thousand paying members! On top of all of that, Alison recently released her book, The Ultimate Book of Outfit Formulas, which shot to the top of Amazon's bestsellers list. In our conversation, we hear from Alison about what enabled all of this incredible success, and the continued journey of personal development that is central to all entrepreneurs. Alison comments on how fulfilling and enjoyable this process of learning has been, some of the simple steps she has applied to ensure successful launches, and the different frameworks and models that have come to suit her particular business. Alison is such a great example of someone carving out the personal brand of her dreams, and looking at her story truly shows how this is possible for anyone with drive and passion. So, join us today to hear it all! 

Today we recap our interview with the world-renowned advisor on leadership and human potential, Dr. Margie Warrell. Our first big takeaway comes from Dr. Warrell’s words, “we tend to fail more from fear and timidity than we do from overdaring.” It is important to treat life as an experiment and not let perfectionism stop us from taking the risks that lead to success! Much of Dr. Warrell’s success has come from her willingness to demonstrate her skills for free as a way of convincing people that she is worth paying for, and we explore the value of this approach as our second takeaway. Finally, we speak about the importance of rising above the inner voice inside us all that tells us we are not good enough. It is only by winning against this voice that we can step up to the plate and do the impossible! 

Most of us are pretty familiar with our inner critic but are less aware of the consequences that can occur as a result of listening to it too often and too consistently. Our guest today has built her career around helping people recognize and overcome their overly cautious inner voice to live a life where they are empowered to take risks and reach their full potential. Dr. Margie Warrell is a five-time bestselling author, a Forbes columnist, and a world-renowned advisor on leadership and human potential. She works with companies like NASA, Google, Deloitte, and Berkshire Hathaway and has lectured at Columbia and Georgetown University. She is also a highly successful speaker and consultant and has spent 25 years researching fear and bravery to support people by boosting their courage, elevating their performance, and accelerating growth. In our conversation with Margie, we hear about her early experiences with self-doubt, how she overcame them, and why so many of us don’t realize the high cost of being overly cautious and refusing to take risks. To learn more about fear, bravery, and why we should all be living outside of our comfort zone, tune in today! 

Hilary Billings and Marshall Seese Jr. are viral video creators who have amassed a total of 800 million views between them. Recently, Hilary went from zero to 400,000 followers on TikTok in just 40 days! She now has an audience of more than 870,000 and has collected over 19 million likes. In today’s episode, she talks about her meteoric rise and how a glitch on Facebook led her to open an account on TikTok in the first place. Her and Marshall also share some great tips and tricks for content creators that are new to TikTok and debunk some misconceptions regarding intellectual property. We also discuss the benefits of repurposing content across platforms, the importance of utilizing the tools at your disposal, and why it’s crucial to take an experimental approach, plus a whole lot more. Hilary and Marshall have so much insight and practical advice to share, so make sure not to miss this episode! 

In the last episode, we were joined by the amazing and inspiring Michelle Poler to talk about her incredible journey and speaking career. Michelle's big focus is on overcoming fear, a subject that she has helped many people with through her talks and her book. We are huge fans of Michelle and hearing her talk about her path to success can give us all hope. There were so many lessons packed into the episode about overcoming fears, how to go about leveling up your career, and the rapid transformations that are possible. She talked about the systems and processes that enable the kind of trajectory many of us hope for. In today's recap, we go over some of the biggest takeaways from our guest, including how to use learning as a means to confront fears, how to make better decisions, and why video marketing can make all the difference. Tune in to hear all about it! 

When Michelle first set out to do her video project 100 Days Without Fear on YouTube as a part of her Master’s degree, she had no idea that it would lead to a speaking career. Fast forward five years and she has built a beloved reputation and spoken on some of the most prestigious stages in the country. She has been invited to speak at exceptional companies like Netflix, Facebook, and Google, and recently published her first book Hello, Fears. In our conversation with Michelle, we unpack the project that started it all, and how seeing its impact on other people’s lives gave her the confidence, and perseverance to overcome her feelings of imposter syndrome and speak on the TEDx stage in Houston. Hear how she leveraged her brand identity to launch her speaking career, and learn why she always asks herself whether her choices keep her in her comfort zone or challenge her to grow. We loved having Michelle on our show and can’t wait to see what she does next! Tune in today to hear how you can face your fears and change your life! 

Last time out, we hosted our friend Jim Doyle and had a fascinating chat about the essentials of selling. Like it or not, as an entrepreneur and business owner, you have to get your sales skills up to scratch, and the wisdom that Jim offered us is a great place to start that journey. We loved this powerful conversation, and in today's recap episode we will be going over the top three takeaways from the episode. We have said before that in some ways we have quite a specific and unusual sales philosophy here at Brand Builders. This is because we like to differentiate ourselves from the ocean of sales 'gurus' out there. We believe in getting the basics right; knowing your customer and what they really want, how to serve these needs, and sticking to what is most important. That's why Jim's approach is so in line with our visions! Tune in to hear all about the subtle shifts in mindset that can move the needle, some common marketing mistakes that are made by brands, and why centering your customer instead of yourself is the only way to really build a loyal audience! 

This week on the Influential Personal Brand Podcast we get together with Jim Doyle, author of the new book Selling With A Servant Heart. So often as sellers we are taught to chase numbers and not give up until we make the sale. But what if you could flip that concept by focusing on the needs of the client while also reaching your sales targets? In Jim’s new book he outlines the philosophies which helped him build a multi-million dollar enterprise that has helped train thousands of salespeople to sell with a Servant Heart. Tuning in you’ll hear how to employ acute listening and why it will help you have deeper business conversations with customers. You'll also get to hear why those who start in training often make the best salespeople, as well as some of the key lessons Jim learned from interviewing some prominent figures in sales. Make sure you tune in to learn more about the awesome power of listening, and why prioritizing your customers’ needs always pays off!

In our most recent episode, we hosted Sam Richter to share some amazing and potentially life-altering information! We had a big conversation about Boolean logic and how simple modifications to your search terms can bring back incredibly useful information that you may have thought was inaccessible. Sam talked all about his customized interfaces for search tools, how these work across different platforms, and what they have enabled him and his audience to accomplish. As a sign of just how seriously we take this tool, we are purchasing it for our entire community, and today we get to go over some of the biggest takeaways from that conversation, and the application of Sam's methods. We go over some of the use cases for the interface, and reflect on how powerful these ideas are, considering how under-the-radar they are. So to hear all about this nerdy and super-technical conversation that could just move the needle for you and your brand, listen in! 

Most of us are aware of the incredible power and scope of the behemoth tech company Google. While they may have initially started with the aim of building a sophisticated search engine, today they are primarily focused on advertising, which impacts the type of search results most readily available to their users. This means that users are often left wading through non-specific search results in a desperate attempt to track down what’s relevant to them. But this doesn’t have to be the case. Our guest today, Sam Richter, has spent plenty of time and energy constructing an elegant solution to these challenges, saving businesses hundreds of hours otherwise spent on fruitless research. In addition to being one of the world’s top-rated keynote speakers, he's also a bestselling author and a leading authority on Sales Intelligence, a concept that he deftly unpacks today! Tuning in you’ll learn about the extent of the invisible web, easy tips for applying Boolean logic, and how “thinking like the author” can get you the results you need quickly and efficiently. Today’s episode is packed with great insights along with easily accessible and actionable steps for increasing your reach and building your network. Tune in to hear it all!