The Influential Personal Brand Podcast

In this episode, we recap a very special conversation between co-founders Rory Vaden and AJ Vaden. Rory reflects on his interview with his wife and business partner AJ, about a ground-breaking new study conducted by Brand Builders Group, on the role of Personal Branding in Marketing. Not only does the episode announce the completion of an incredible new national study, but it also describes the new format for the Influential Personal Brand podcast! From now on Rory and AJ will be doubling their weekly output by each conducting their own interviews and recap, all in one episode! Now you’ll be able to listen to an interview conducted by either AJ or Rory, followed immediately by a special recap episode filled with their thoughts, insights, and biggest takeaways. Tuning in you'll hear Rory share his biggest takeaways from his interview with AJ, like how best to define personal branding, as well as some of the most surprising find-ings from their study. Make sure you tune in to learn how Americans perceive personal brand-ing, the biggest factors in building trust with your audience, and much more!

When Brand Builders Group first launched three and a half years ago, we firmly believed that personal branding would be the future of marketing. Since then we have had this belief repeatedly affirmed through our own experiences, along with those of our clients. Yet, with so much rapid change happening, we noticed a surprising amount of misconceptions around the term personal branding. Not just from the general public, but also from amongst our clients, and even within our teams. It was our passion for this topic, and our dedication to basing our practices on unbiased and robust data, that led us to conduct a new Personal Branding National Research Study, along with the help of an experienced and impartial third-party firm. This study illustrates the role of personal branding on a national scale. Over the past year, our teams have been hard at work conducting surveys across the United States and gathering data on American perceptions and attitudes towards personal branding. The results simultaneously illuminated important factors we’d overlooked in the past, while also being hugely affirming of what we do here at Brand Builders Group. Tuning in you’ll learn about the study’s most impactful findings and their implications, from the number one most effective way to earn trust with your audience, to which professions benefit the most from having a personal brand. We also share exciting news about how we’ll be changing our podcast format, and why you can expect to hear much more from our incredible CEO, AJ Vaden, in the future! Tune in for this important conversation on the power of personal branding in the US and what that means for you and your business! 

In today’s recap episode, we revisit our conversation with Tori Gordon, a highly successful coach, accomplished podcast host, and TikTok phenomenon. Tuning in you’ll hear Rory share his top three takeaways from their interview, as well as his insights and reflections on what they talked about. Rory breaks down some of the practical tips that have helped make Tori so popular on TikTok, including optimizing SEO and understanding how to leverage the algorithms for different platforms. Rory also reflects on his own reservations when it comes to using social media and the piece of advice from Tori that changed his whole perspective. To hear more about how you can shift your attitude to social media and have a positive impact, tune in today! 

While many of us might still view TikTok as an app for sharing dance and music videos, it has evolved into so much more than that. Over the past two years, the app has diversified exponentially and become a place for all kinds of content from educational videos, to coaching content, to inspirational storytelling. This week on the show we get together with the inimitable Tori Gordon, to talk about her journey and how she went from having a successful career in sales to having over 800 000 followers on TikTok, and becoming a Brand Builders Group client! In our conversation we discuss what she loves about the app, why her first foray into it was a leap of faith, and how raw and authentic videos are what define the TikTok online culture. Tuning in you’ll learn all about Tori’s tips for being successful on TikTok, like how to monetize your following, why you shouldn’t overproduce your videos, and how to capitalize on TikTok’s algorithm. Join us today for a fascinating and inspiring conversation on the power of authenticity and the future of connection and community! 

Our conversation with Peter Sheahan was filled with a wealth of incredible insights. Not only is he an expert in getting people to pay attention in a competitive and seemingly over-saturated media landscape, but he also has immense knowledge of how finding your uniqueness can help you make better decisions, gain clarity of purpose, and build a personal brand. In today’s episode, Rory reflects on his interview with Peter and how his lessons have informed Brand Builders Group, from the concept of Sheahan’s wall to advice on how to play to your strengths. Tuning in you’ll hear Rory’s top three takeaways from their conversation, as well as lessons on how Brand Builders Group helps their clients elevate their personal brand and take them to the next level. Learn how you can find clarity by asking the right questions, and why you're the most powerfully positioned individual to serve the person you once were! For all this and much more, make sure you tune in today! 

Renowned public speaker Peter Sheahan discusses the attention barrier in business, the importance of targeted offerings, aligned ideas for success, and the value of authenticity in uncovering your unique offerings. Learn how to break through the attention barrier and ask the right questions for business success.

In today’s show, we recap our brilliant episode with Hilary Billings and Marshall Seese, talking about how the team got Hilary’s TikTok account to the 400k followers mark in 40 days! What Hilary and Marshall’s story taught us was that no longer is it enough to merely be talented as an entertainer. A major market indicator of your success comes from the audience you build on social media. We also learned the value of structuring content around what is trending and that the Discover tab on TikTok is a great place to find popular hashtags. Finally, Marshall and Hilary showed us that as a creator, you should gauge your performance on the systems for content creation you have set up, and not on the performance of individual pieces of content themselves! 

Often as leaders, we’re told that being emotional is not beneficial. Tia Graham’s new book Be a Happy Leader disputes that claim and shows how our emotions play a key role in exemplary leadership. In today’s episode, AJ revisits her conversation with Tia where they discuss the contents of her book, the science of happiness, and why being in touch with our emotions is crucial to being an exceptional leader. AJ shares her top three takeaways from their discussion as well as some special insights that Tia shared in their post-interview conversation. For an incisive recap, plus some bonus content, make sure you tune in today!  

People make the decision to grow their personal brand for a myriad of reasons, whether it’s for personal exposure or to grow their existing business. When Tia Graham first approached Brand Builders Group to grow her personal brand she had already built a thriving business, Arrive at Happy, and wanted to take it to the next level. Not only is Tia a successful business owner, but she is also a keynote speaker and author of the new book Be a Happy Leader: Stop Feeling Overwhelmed, Thrive Personally, and Achieve Killer Business Results. Today on the show we get together with this amazing client to discuss her new book, why it’s been such a huge undertaking, and the importance of constructing an exceptional business plan for putting your manuscript out into the world. Tuning in you’ll hear what Tia has learned from growing her personal brand, how it has helped her business, and why building relationships have been integral to her career. We also discuss the value of authenticity, how to maximize your platform, and why reach and credibility have been two of the biggest motivating factors for Tia’s book. Make sure you tune in for this insightful conversation on building a personal brand, growing your business, and what it takes to write a book!  

We had such an amazing conversation with Alison Lumbatis, that was absolutely jam-packed with knowledge bombs and great insights. Today we recap the top four highlights from that chat, and believe us when we say that it was hard to narrow it down to just four! Alison got into how she built her million-dollar membership site, sharing a lot of inspiring information, and a few reminders of the lessons that we teach here at Brand Builders. We always feel so lucky to have our amazing friends and clients on the podcast, and when they are as special as Alison, we know we are doing something right! So tune into this recap to hear all about creating the program you need, capturing leads and building a list, community growth, and the central tenet of personal development. We know these tips can help get you to the next level, so do not miss out!