Growth Marketing Today

Without knowing it, you might be creating marketing campaigns that signal to customers that they don’t belong there. In this episode, Sonia Thompson, CEO of Thompson Media Group, shares her 5-step approach for creating a more inclusive marketing strategy. Plus, she gives actionable strategies that you can start implementing right away.

Most business YouTube channels are lame. They have very few subscribers and even fewer views per video. With YouTube being the second biggest search engine, Ahrefs doubled down and grew its channel to over 175k subscribers. In this episode, Sam Oh, Director of Product Education at Ahrefs, shares their exact video marketing strategy from topic selection, production process, and content distribution. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/114 Sponsor For This Episode This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/113 Building a community around a brand can become a competitive advantage. We’ve seen brands like Hubspot, GrowthHackers.com, and Clickfunnels do just that. In this episode, Rosie Sherry, Community Manager at Indie Hackers, shares how to build a vibrant online community. In episode 113, you’ll learn: Common mistakes to avoid when building an online community How to organize events and create content that engages the community Her principles around building a vibrant community Sponsor For This Episode This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

One of the milestones for SaaS companies is reaching $1M ARR. In just a few months after reaching this goal, Snappa, a software that helps bloggers and content creators make online graphics, hit the $1.5M ARR goal with zero outside investment. In this episode, Christopher Gimmer, CEO of Snappa, shares his bootstrapper’s guide growing a SaaS company.

One of the biggest misconceptions about ranking a website on search engines is that you need a TON of content. But, in just a few months, Elise Dopson, a B2B Freelance Writer for SaaS companies such as Hubspot, Hotjar, Databox, and more, launched an affiliate site with over 6,500 monthly organic visitors with less than 25 content.

For most startups with product-market fit, identifying and scaling your top growth channels is crucial to taking your company to the next level. In this episode, Sid Bharath, who has scaled Thinkific and LemonStand (acquired by MailChimp) as the first marketer, shares his five-step framework to identify your top growth channels.

It's easy to launch a Facebook ad. But, optimizing your advertising and getting an amazing return is a different story. If you fail to constantly improve and maintain your Facebook campaigns, chances are that your results will start declining pretty fast. It may even happen in a couple of days after setting up a new ad campaign. If you want to achieve a higher campaign ROI, lower your advertising costs, and increase the number of conversions, you need to listen to this episode with Olivia Smith, the Growth Marketing Manager at HopSkipDrive. HopSkipDrive is an app that provides a safe, dependable way to get children to where they need to be. Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/109

You can create the best content with the best imagery, quotes from experts, include hard-to-find statistics, and even optimized it for search engines. But, it won't reach a bigger audience if you don't invest in distributing your remarkable content. In this episode, I got Ross Simmonds, the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. He shares his in-depth tactics and strategies on how to 10X content distribution for himself and his clients to get millions of eyeballs on their content. Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/108

In a crowded market, prospects have plenty of options that meet their rational needs. And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard. To win your market, you need to move beyond your product. Beyond your prospects’ rational needs. You need to develop a brand that forms an emotional connection. Enter Flavilla Fongang, the Founder and Managing Director of 3 Colours Rule, a brand strategy and creative agency. In this episode, she shares her proven, repeatable formula to create a winning brand strategy that attracts customers effortlessly and increase your customer lifetime value. Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/107

No website can stand without a strong backbone. For content, that backbone is technical SEO, which is the structure of your website. Without it, everything else falls apart. In this episode, I talk to Michael King, the Founder and Managing Director of iPullRank, a full-service SEO agency. He shares how he used Natural-Language Generation to automatically generate metadata and increase the organic search traffic for one of their clients by 50 percent. Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/106