Growth Marketing Today

It all started in a pub. Christina Pashialis organized a casual meetup for UK-based content marketers. Over time, that group evolved into ContentUK, a paid community for content marketers. It’s grown to the point that Christina quit her job and now manages ContentUK full time. In this episode of Growth Marketing Today, Christina shares her experience in starting and growing ContentUK In episode 125, you’ll learn: How to build and grow a paid community from scratch Two key advantages that webinars have over podcasts How to recognize community members who have been helpful or supportive to others Sponsor For This Episode This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees. In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. Sponsor For This Episode This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

Well, this is the last episode of 2020. Thank you so much for all of your support this year. It's been a crazy year! In this special episode, I make a big announcement. I also talk to Wes Bush, CEO of ProductLed, about setting goals for 2021. This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. That’s what you get with Facebook advertising, a platform used by many eCommerce entrepreneurs and marketers. In this episode, Duane Brown, Founder and Head of Strategy of Take Some Risk, shares his strategy for helping dozens of eCommerce and DTC brands scale their business using Facebooks ads. Sponsor For This Episode This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

What do you do when a pandemic kills your book launch plans that you’ve been planning for a year? For Melanie Deziel, she got creative and used guerrilla marketing tactics, some of which I’ve never heard of. For example, she took stock photos of her book in a different settings and uploaded it to Unsplash, a free stock photo site. It’s resulted in over 100,000 impressions and downloads so far! In this episode, Melanie shares in detail the guerrilla marketing tactics she used that got her book, The Content Fuel Framework, in the number one new release book in the creativity section in Amazon Books. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/121 Sponsor For This Episode This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

Incorporating social good into a business model has always been laudable, but it’s especially important as Millennials reach the height of their spending power. According to Boston Consulting Group, almost half of Millennials are willing to make a purchase to support a cause, and over half will pay more for environmentally sustainable products. In this episode, Toyin Adon-Abel, Founder and Creative Director at Meddling Minds in Atlanta, shares how he’s using his marketing and journalism background to help brands impact social change. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/120 Sponsor For This Episode This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

The #1 question small business owners want to know is: What works? What works in marketing? What works in hiring? What works to manage time and increase productivity? What works to sell more, earn more, drive more results? That’s where Tara McMullin comes in. She created the What Works, a podcast and paid community of small business owners getting real about what’s working & what’s not as they manage their businesses. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/119 Sponsor For This Episode This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

Potential customers will visit your website and will have a ton of questions and objections. If you don’t answer then, most of them won’t bother signing up. In this episode, Pedro Cortes, a SaaS marketing consultant, shares the five big landing page mistakes that are killing your conversions. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/118 Sponsor For This Episode This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

Team collaboration is the cornerstone of any successful marketing teams. Collaborative workplaces see increased levels of trust, a more engaged workforce, and improved performance. However, marketing teams can often become siloed with the content team not talking to the paid acquisition team or the conversion optimization team not talking to the creative design team. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/117 This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

Positioning and product messaging are arguably the most important part of marketing since they’re inputs to your sales and marketing campaigns. In this episode, Mohammed, CEO of Benji, shares how they nailed their product positioning and brand messaging. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/116 This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42