

Style and Substance
Elizabeth Cairns & Fiona Humberstone
Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work your work and find a more meaningful and sustainable approach business. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Nov 5, 2025 • 44min
Your Questions Answered and a Look Ahead to 2026
The hosts kick off a new season with reflections on full moon energy and personal updates. They share insights on why strategic planning is crucial for impactful brand storytelling. Listeners hear about elevating expectations through client diligence and the balance of personal life in high-end branding. Favorite hype songs set an energetic tone, while past risky decisions reveal the path to purpose. Exciting plans for 2026 feature retreats and a new framework, emphasizing the importance of strategy in brand investments.

Oct 15, 2025 • 43min
I Just Don't Want to be That Person ...
Have you ever swallowed what you really want to say because you didn’t want to come across as that person? You know that feeling when perhaps you’ve been short changed and, at some level you know you deserve more, but this tiny voice in your head says ‘ugh, I just don’t want to be that person…’?” We’ve all felt it but when that emotion overrides everything, it can cost us more than just a little embarrassment.In this episode, we unpack the quiet tension so many women in business live with: wanting to honour our instincts and trust our boundaries, but fearing we’ll be misread or misunderstood or even not liked. We’ll explore why this conditioning runs so deep, how it erodes self-trust, and what it takes to reclaim your inner authority, without hardening or over apologising.We're posing the question; "How much of our energy goes into curating how we are perceived, rather than inhabiting who we actually are and getting what we really deserve?" and what is that actually costing us?Expect gentle truth-telling, a few nervous system insights, and some deeply practical ways to start trusting your “no,” and your instincts again.Because maybe being that person, the clear, kind, self-respecting one, is exactly who you came here to be.This is the last of this season before we head into half term and if you want something to look forward to you can book your place on our Style and Substance Christmas Lunch on 27th November, at the fabulous Jamie O's in London. Just head over to http://www.thebrand-stylist.com/events to book your place. We'd love to see you there! Hosted on Acast. See acast.com/privacy for more information.

Oct 8, 2025 • 42min
Raising Expectations When We're Done Settling
Discover the pivotal moment when women realize they can demand more from their careers and brands. Unpack the reasons behind under-expectation and how to shift that mindset. Explore how life transitions impact ambition and the importance of authenticity in pursuing success. Learn how effective branding can elevate presence and credibility. Get practical steps to raise your expectations and surround yourself with a supportive community. This conversation will inspire you to leave your mark and embrace your true potential!

Oct 1, 2025 • 55min
The Secrets to Feeling more Capable and Clear when there’s just Not Enough Time
Time can feel like a slippery beast, especially when competing priorities and emotional urgencies collide. Discover practical strategies like the Eisenhower matrix for effective prioritization and the importance of clearing mental clutter before diving into tasks. Learn how to build buffers and white space into your schedule to handle unexpected crises. The hosts share helpful techniques to maintain momentum and protect your emotional bandwidth, all while designing a sustainable approach to work and life.

Sep 24, 2025 • 46min
Glow up Your Website in a Morning
Who does not love that feeling of looking at your website and going "oh yes! this is working for me and this is the nuts!" It's what we all want right? So today I am picking Fi's fabulous brains and our subject is "glowing up your website - practical strategies to create more impact, especially if you're not rebranding." In this punchy, insight filled episode, Fi is giving us a very simple, highly actionable guide to glowing up your website. For those of you that have had your website on the to do list for a while and feeling more than a little overwhelmed, or even if you may have just had it done but don't have that "Oh yes" feeling, this is for you and we can do this in a morning, what's not to love?If you want to move your website forwards quickly and powerfully and give yourself the best foundation for 2026 listen in. If you know someone who needs to hear this, please do pass it on. Hosted on Acast. See acast.com/privacy for more information.

Sep 17, 2025 • 42min
Setting Boundaries and Starting as you Mean to Go On
With four months left of 2025 are you prepped to make the most of it? We are, and in this episode we are sharing our priorities, our goals and our experiences of setting boundaries to safeguard what's most important. We share our strategies for maintaining the focus we need to really capitalise on the energy of this season and what we have decided is most important for us right now. We hope you find it helpful and if you know someone who needs to hear this please do pass it on with our love. Hosted on Acast. See acast.com/privacy for more information.

Sep 10, 2025 • 36min
Connecting with your Ideal Client to Build a Sustainable Business - Listener Favourites
Connecting with your ideal client to build a sustainable business. We're opening the new season with a listener favourite from the archives and our very first episode on the Magic of Muses. Building a sustainable business relies on both identifying and attracting your ideal client, in this episode we explore all the magic our key Muses can offer us, how to usefully profile your ideal client and what that can do for the sustainability of your business. Whether you're just starting out or have been in business for a while, this is a must listen and packed with valuable takeaways. If you haven't explored your muses for a while, now is the time and here's what you need to do it well, Next week we'll be back with Start as you Mean to Go On - Making the most of the last quarter of the year. We hope you enjoy and if you know someone who needs to hear this episode please do pass it on with our love. Hosted on Acast. See acast.com/privacy for more information.

Jul 16, 2025 • 44min
Setting Yourself Up for the Summer
our last episode of the season before the summer break and today Fi and I are talking about how set up for the summer. What this season is about for us, how we are making the most of it and how we structure our businesses to enable us to take the break we need. If you're looking to create an intentional summer full of good things, business and otherwise, this one is for you. Enjoy lovely listeners and thank you for your support of the podcast this season, it means the world. xx Hosted on Acast. See acast.com/privacy for more information.

Jul 9, 2025 • 1h 3min
50+ Things We've Learned from 50 Collective Years in Business
Welcome to Episode 100, wow can't quite believe we are here. In this milestone episode, Fiona and I are pulling back the curtain on our collective 50 odd years in business and sharing some of what we've learned in that time. We cover everything from managing our energy and navigating major life shifts, including loosing it all and starting again, to structuring business with inspiration (not just efficiency) at the heart and crucially, staying true to what and who matters most.It’s honest, with the odd hilarious outtake we've left in for fun, and hopefully useful. We hope you enjoy the listen as we celebrate our 100th episode. Hosted on Acast. See acast.com/privacy for more information.

Jul 2, 2025 • 52min
The Power of Aligment
In this episode, we dive deep into the power of alignment—not as a buzzword, but as a vital force for building an inspired, creative, and authentic business. Fiona brings her branding lens, while I explore the entrepreneurial and inner landscape, and together we unpack why true alignment—both within ourselves and in how we express our business to the world—is the foundation for more ease, flow, and resonance.We explore what alignment really means, why it matters, and how it touches everything from nervous system safety to brand strategy. You'll hear how inner clarity around your values, energy, and identity fuels outer clarity in your offerings, pricing, audience, and brand expression. We also talk about why finding alignment isn't always easy, what gets in the way, and the sacred and strategic practices that help us on the journey to full alignment. If you’re craving more flow in your business, this one’s for you. Enjoy lovely listeners. Hosted on Acast. See acast.com/privacy for more information.


