

Style and Substance
Elizabeth Cairns & Fiona Humberstone
Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work your work and find a more meaningful and sustainable approach business. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Jan 21, 2026 • 41min
An Invitation to Let Go and Why it Matters for your Business
Winter is the perfect season to reflect and release and not just because it's timely or happens to be on trend, but because it's an essential strategic practice and making space enables so much for you and your work. In this episode we dig deep and get personal about the need for and the very real challenges of letting go. How to discern what to let go of for our brand and ourselves. And, in our view, the spirit in which to do it that makes it so much more powerful, compassionate and ultimately rewarding. Hosted on Acast. See acast.com/privacy for more information.

Jan 14, 2026 • 35min
Our Hopes for You this Year
Welcome back and happy new year lovely listeners. We are making a gentle return to the podcast and welcoming 2026 in by sharing some of our hopes for you this year. We hope you find something in our conversation that brings a little warmth this mid winter and inspires you for what it to come this year. Enjoy! Hosted on Acast. See acast.com/privacy for more information.

Jan 7, 2026 • 15min
A Warm Invitation
Happy New Year lovely listeners! Before we launch back in with season 19 next week we are so excited to bring you this bonus episode and share a very warm invitation to our first Style and Substance Retreat. Its taking place at Fi's beautiful home in the Surrey hills on Thursday 22nd and Friday 23rd January and we would love you to join us. For all the information you need and to book your place, you can find the details at https://www.thebrand-stylist.com/the-winter-retreat. Do come, we'd love to welcome you. Hosted on Acast. See acast.com/privacy for more information.

Dec 17, 2025 • 58min
The Highs, The Lows, The Learnings and The Hopes - Review of 2025
Our traditional review of the year is here., this episode Fi and I get personal about the challenges of 2025, the highs and the hopes for next year. Thank you for being part of this incredible community, we are so looking forward to 2026 and all that it will bring, Hosted on Acast. See acast.com/privacy for more information.

Dec 10, 2025 • 46min
How to Get a Brand that Works and that Lasts - Part Two
In part two of how to get a brand that works and that lasts, we are digging deep into the steps of the process. Fi is sharing the fundamental principles, the key steps and the most important thing to be paying attention to when you're building a powerful brand. We hope this will be a really sharable episode so do pass this on with our love to anyone you know who is brilliant and deserves the very best brand they can get.You can find The free Where to Start course on Fi's website here: https://www.thebrand-stylist.com/creating-your-brand-where-to-startThe Podcast episode that walks through the Roadmap fi mentions can be found here: https://podcasts.apple.com/gb/podcast/your-roadmap-to-a-show-stopping-brand/id1653753664?i=1000648193262 Hosted on Acast. See acast.com/privacy for more information.

Dec 3, 2025 • 56min
How to Get a Brand that Works and that Lasts - Part 1
Having a brand that works and that lasts really is something every brilliant business owner has the right to claim, but what does it take to get one? In this first of a two part series, we are digging in to what it really means to get a brand that will give you the credibility, momentum and ease in your business that you deserve. Fi shares her inimitable passion for branding and her 25 years of hard won insights in this conversation and we hope you will want to share it. If you know a business owner who deserves a knock out brand, then do pass this on with our love. Fi's Free Where to Start Course that she mentions can be found in the Brand Stylist Academy: https://www.thebrand-stylist.com/creating-your-brand-where-to-start. Enjoy folks and, as ever, thanks for listening. Hosted on Acast. See acast.com/privacy for more information.

Nov 26, 2025 • 25min
Gratitude...An Essential Practice for Business - No Really
In this episode, airing just before Thanksgiving in the US, we explore gratitude. More than a list of nice things or another self help task 'to-do, we see it as a powerful, science backed practice that reshapes the brain, strengthens resilience and reconnects us to the joy in our work. We touch on how gratitude widens perspective, helps us find meaning in the messy middle and becomes a quiet fuel for purpose led business. We close with the unexpected things we've both been grateful this year. We hope you find it useful and, as ever, thank you for listening. Hosted on Acast. See acast.com/privacy for more information.

Nov 19, 2025 • 1h 7min
The Existential Crisis Facing Creatives
In this episode, we crack open the existential crisis so many creatives are quietly drowning in: when your hard-won brilliance suddenly feels… irrelevant. The rules of business have shapeshifted, the loudest are winning, and AI is nipping at everyone’s heels. Fi and I get brutally honest about what it means to stay true to your craft when the world keeps shouting “pivot!” and you’d rather set your laptop on fire.What do you do when your expertise took 10 years to build… but someone with a ring light and a knack for marketing is now the “industry leader”? Join us as we unpack the creative identity crisis of our era, the rise of AI, and the pressure to monetise your soul via prompts, courses, and whatever the algorithm wants this week.We are really digging in this week and hope you enjoy coming along with us. Hosted on Acast. See acast.com/privacy for more information.

Nov 12, 2025 • 43min
Letting Go ...Of Limitations
This conversation explores the subtle ways we limit ourselves in life and business. Hosts tackle the challenge of letting go of what's only 'kind of working' to embrace true potential. They share insights on how beliefs can stifle growth and the importance of niching down. Personal stories illustrate the fear of taking up space and worrying about others’ opinions. The discussion emphasizes the energy cost of holding onto limitations and offers strategies for envisioning and protecting new possibilities.

Nov 5, 2025 • 44min
Your Questions Answered and a Look Ahead to 2026
The hosts kick off a new season with reflections on full moon energy and personal updates. They share insights on why strategic planning is crucial for impactful brand storytelling. Listeners hear about elevating expectations through client diligence and the balance of personal life in high-end branding. Favorite hype songs set an energetic tone, while past risky decisions reveal the path to purpose. Exciting plans for 2026 feature retreats and a new framework, emphasizing the importance of strategy in brand investments.


