Style and Substance

Elizabeth Cairns & Fiona Humberstone
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Apr 30, 2025 • 1h 12min

How to Spot what's Keeping your Brand Small and What to Do about it

We are passionate about entrepreneurs and brands achieving their potential. There are so many factors that come into it, from from our attitudes and beliefs, how we show up to the way we implement design. In this wide ranging conversation we dig deep into what it takes for brands to avoid playing small (deliberately or otherwise) and realise their full potential. We explore the personal and practical factors that both get in the way and make it possible for our brands to take up the space they deserve. If you have a sense that your brand might not be quite living into its potential, that you might inadvertently be holding yourself back but aren't quite sure why, then this is for you. Importantly If you want to know what to do about it, then listen in.As ever if you enjoy it please do rate and review and if you know a fellow entrepreneur that needs to hear this then please do share away lovely listener. I mention Fi's stellar Design for Go Getters course in the episode, if you'd like to check it out you can do so here: https://thebrandstylist.thinkific.com/courses/design-for-go-gettersAnd if you'd like the free Show Stopping Brand Roadmap which gives you the 8 clear steps to take when building a powerful brand, you can grab your copy here: https://thebrandstylist.thinkific.com/pages/the-show-stopping-brand-road-map Hosted on Acast. See acast.com/privacy for more information.
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Apr 23, 2025 • 49min

How to Keep Moving Forwards when the World is Going Mad

How to keep moving forwards when the world is going mad. There's no escaping the world is bonkers right now and that's putting it a little mildly, you don't have to go very far to be confronted with immense challenge and suffering and it is likely affecting us all to varying degrees. It can be hugely challenging to maintain hope, and resilience never mind momentum in such challenging times so today we're talking about what we can do to take care of ourselves and keep moving forwards. Whether you feel like you're in the thick of it and are utterly overwhelmed by world events or what's going on for your personally or you're actually feeling in a good place and want to maintain that sense of hope and possibility, there's something for everyone. With love and solidarity and we hope you find it helpful. Hosted on Acast. See acast.com/privacy for more information.
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Apr 2, 2025 • 51min

How to Get What you Want with Integrity - Part Two

Delve into the complexities of maintaining integrity in personal and professional relationships. The discussion highlights the importance of empathy, setting boundaries, and effective communication, especially when navigating toxic dynamics. Personal anecdotes reveal the challenges of balancing various life roles while emphasizing the need for tailored communication. Strategies for fostering win-win outcomes and reviving authentic connection in a fast-paced world are explored, making this conversation both insightful and engaging.
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Mar 26, 2025 • 57min

How to Get What you Want with Integrity

Getting what we want in business isn't always easy and dealing with unreasonable demands isn't a walk in the park either. In this two part mini series we tackle all of that and more as we explore in depth and build aa model of how to get what we want with integrity. Let's get stuck in. Hosted on Acast. See acast.com/privacy for more information.
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Mar 19, 2025 • 55min

Bootstrapping your Brand - How to Create the Strongest Impression with your Brand, whatever your Budget.

Explore the art of bootstrapping your brand without compromising quality. Discover smart investment strategies tailored for limited budgets. Unpack the importance of effective branding touchpoints, using real-life case studies to guide new entrepreneurs. Embrace simplicity in design to enhance brand credibility. Learn best practices for negotiating with creative professionals, ensuring fair compensation. Dive into strategic partnerships that align with brand goals for long-term success.
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Mar 12, 2025 • 30min

An International Womens Day Special

This special episode, created in honour of International Women's Day is a pulling together of just a glimmer of the wisdom held in our wonderful community of inspiring and empowered entrepreneurs. Rather than hearing from us, in this episode, we hear from you. Thank you to everyone who sent in a submission to be included we have tried to feature as many of you as we can, and whilst it hasn't been possible to feature everyone (we were inundated) we are so grateful to have read your stories and found them utterly inspiring.Those women who's stories and words of wisdom shared can be found on Instagram here:Catherine Finkernargel @finkernagelross, Sarah Hobbs @hoskinhobbs, Carla Contreras @chefcarlacontreras, Liz Lloyd @lizlloydjewellery, Ellie Bowie @ellie.bowie , Silvana Olivo @silvanaolivo, Cattie Coyle @cattiecoyle, Robyn Zachary @robinzachary, Zaaheda Dhalech @cinnamonclouds.za, Katie Hawes @edieandchalk, Trisha Patel @trishapatelart, Liandri Fouché @mrs_l.f, Rebecca McKloskey @weave.interiordesign, Sarah rooted in truth, Louise Hayes @louisehayescakedesign, Rachel @rachel.brightavenue, Shim Patel @huxandmu, Alison Reddan @alisonreddandesigns, Lisa Corbett @mindenwoodfloraldesign, Charlotte Hepworth @bespokehomemoves, Gail Jones @gailjonesartist, Kavita Parmar @_xtant_ , Holly Becker @decor8, Sarah Turner @littlebeausheep, Natasha April @sayloviestudio, Catherine Stacey @cat_stacey_jewellery, Brenda Chadambura @brendachadamburaWe wholeheartedly encourage you to connect, learn more and be inspired.Much love and Happy International Womens Day, Elizabeth & Fi Hosted on Acast. See acast.com/privacy for more information.
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Mar 5, 2025 • 39min

Claiming Our Rightful Place as Women in Business

International Womens Day is coming up this week so it feels timely to explore this topic of Claiming Our Rightful Place as Women in Business and what we can do to step fully and confidently into our authority. We talk about the superpowers we uniquely have as women in business what might hinder our ability to take our rightful place and leave you with some profound words of wisdom from a much loved English treasure. Apologies for the slightly less than perfect audio quality in the first couple of minutes of the intro, we've sorted it for the main part of the episode so hopefully it won't deter anyone from listening on, and we really hope you enjoy the conversation. Hosted on Acast. See acast.com/privacy for more information.
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Feb 26, 2025 • 25min

We're Back With...Quick Fire Tips on Managing your Energy

The hosts dive into the whirlwind of managing energy after a busy break. They share personal anecdotes on balancing motherhood and business while embracing self-care. Discover quick tips for recognizing low energy and effective recharging strategies, like setting boundaries and practicing yoga. There's an exciting call to action for listeners to share their stories for International Women's Day and a sneak peek into the Brand Catalyst workshop series designed for female entrepreneurs. Tune in for a refreshing take on energy management!
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Feb 25, 2025 • 50sec

International Women's Day - Call For Submissions

International Womens Day is coming up on 8th March and we want to create a celebratory showcase of all the wonderful female entrepreneurs in our incredible community. We want to hear your stories, your successes, your pearls of wisdom and we will do our best to share as many as we can. To join the action just send us a short insta ready video or image and story to podcast@fionahumberstone.com or DM us on the podcast insta @styleandsubstance_podcast. We can't wait to hear from you. Hosted on Acast. See acast.com/privacy for more information.
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Feb 12, 2025 • 1h 10min

Why Owning your Creative Identity is a Business Imperative...and How To Do It

Creativity is the lifeblood of both of our businesses and we have both experienced the game changing impact for ourselves and our clients when we really feel the strong sense of identity as a creative in our bones. When you can really own your creativity and it is woven through the fabric of your life and work it is transformative and not just for the jobbing artists amongst us. For every business owner serious about having the edge and working in a joyful and empowering way, creativity is a skill to hone and a way of being that we both feel should take centre stage. In this episode we walk through how to embed a strong sense of creative identity and how it shapes our thinking, our relationships and the innovation possible with our businesses. Enjoy! Hosted on Acast. See acast.com/privacy for more information.

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