If you're the founder or head of marketing a b2b startup, you might see building a presence on Instagram and TikTok as a waste of time. If your audience isn't active on those platforms ... or if you're not sure if they're on those platforms, why spend time and money creating content for them? But ... is that true? Is there value in being active on Instagram and TikTok for b2b startups and, if so, how exactly does b2b marketing work on those apps?In this episode, Jake Hurwitz, founder of Thursday Labs, a content agency for early-stage startups, explains why b2b brands SHOULD be on Instagram and TikTok and how to get value on those platforms without breaking your back and doing a ton of extra work.The B2B Content Show is brought to you by Connversa, helping you creating a months' worth of authority-building thought leadership content in 60 minutes. Hosted on Acast. See acast.com/privacy for more information.

As a b2b marketer in 2023, is it better to play it safe and not take risks ... Or to be bold and adventurous and break new ground? I'm guessing that most of our listeners, as well as b2b marketers generally, would agree that it's best to take risks and be bold! But that's apparently easier said than done. Because so much b2b content copies what's already out there ... in other words, plays it safe. And so, it's worth thinking about what NOT playing it safe looks like, how to do it, and why it's worth the risk.In this episode, John Miller, founder and president of the content marketing agency Scribewise and author of the book Playing it Safe Sucks: A Manifesto for courageous marketing, gets into why it's worth taking risks in marketing, what courageous marketing looks like, and what's at stake if you're not willing to take a few risks.The B2B Content Show is brought to you by ⁠Connversa⁠, helping you creating a months' worth of authority-building thought leadership content in 60 minutes. Hosted on Acast. See acast.com/privacy for more information.

SEO is always changing. From its earliest days, when SEO first became a thing, it was never static. But now, with ChatGPT technology increasingly being built into search engines, we're at an inflection point with SEO.As it becomes increasingly less necessary to click through to websites to get answers to questions, how can marketers adjust their SEO strategies to keep traffic flowing to their website?Is website traffic flow still a metric worth chasing?This episode's guest is here to help us explore these questions.Liam Carnahan, a content strategist, SEO expert, and owner of Inkwell Content Services, offer valuable insights about what content marketers need to know and do to get value from SEO going forward.The B2B Content Show is brought to you by Connversa, helping you create a month's worth of authority-building thought leadership content in 60 minutes. Hosted on Acast. See acast.com/privacy for more information.

Thought leadership and content marketing are often lumped into the same category. But they're not the same thing. You might say that thought leadership is a type of content marketing, but it's a very particular type, and producing it at a high level requires a particular set of skills, like Liam Neeson in the movie Taken.To help us unpack the concept of thought leadership and what it takes to produce really good thought leadership content, my guest is Bob Buday. Bob is founder and ceo at Buday Thought Leadership Partners and author of the book Competing on Thought Leadership: How great b2b companies turn expertise into revenue ... and co-host of the podcast Everything Thought Leadership. Hosted on Acast. See acast.com/privacy for more information.

One of the biggest issues in b2b content marketing is ROI. Specifically, attributing revenue growth to to all the blog posts, videos, ebooks and other pieces of content you publish. It's hard, even damn near impossible, to draw a straight line between content marketing activity and growing the bottom line. Which can make it challenging to make the case for content marketing when it comes to budgeting and headcount.There's no magic formula or simple fix. But today's guest is here to explain how he handles the ROI issue at his company.Ira Belsky is co-founder and co-CEO at Artlist, a creative technology company providing high quality assets for video creators.Ira describes how being a bootstrapped company forced him to prioritize ROI and practice brandformance, a mashup of performance marketing and brand marketing.https://www.youtube.com/@artlist_io/featured Hosted on Acast. See acast.com/privacy for more information.

There been a lot of turmoil surrounding the company formerly known as Twitter, now called X. And apparently, at least some B2B brands have left the platform. If you run marketing at one of those companies, or your company is thinking about leaving the platform, you may be wondering if that's a good idea and, if it is, where you should focus your social media efforts instead.With us today to explore those question is Stephanie Schwab, founder and CEO of Crackerjack Marketing.We get into why B2B companies are leaving Twitter and how they can get more value from being active on LinkedIn.The B2B Content Show is brought to you by Connversa, helping you create a month's worth of authority-building content in just 60 minutes. Hosted on Acast. See acast.com/privacy for more information.

I'm a gen Xer. When I was in the bloom of youth, being gen X was as cool as it got. But now, of course, it's been a long time since my generation has been surpassed in the coolness department ... first by Millenials, which I guess are gen Y ... and now by Gen Z! Members of the Z generation are many things, for better and for worse. One thing they definitely are is very much online, and online they are masters are the meme -- those repurposed images and video clips with witty captions that spread across the internet like a Canadian wildfire. Before long, and in some ways already, Gen Zers are going to enter the workforce in droves and occupy positions with buying power. And so it behooves content marketers to have a strategy for using memes in their marketing strategies.That's what's inspired my guests today. Jacob Nomafo and Jonah Blackburn are co-founders of LucidMeme, a company that helps brands build relationships between businesses and Gen Z through humor, using memes to capture attention and build brand awareness.Jacob and Jonah talk about why they were inspired to create Lucid Meme and how b2b marketers can use memes to engage a Gen Z audience.The B2B Content Show is brought to you by Connversa, a podcasting agency that helps B2B brands start podcasts to build relationships with prospects and referral partners and create better content. Hosted on Acast. See acast.com/privacy for more information.

We can all agree that the best content strategy is one that aligns with your growth strategy. After all, you're not creating content just for the hell of it. It's a means to an end--the end being to get the attention of prospects and, ultimately, drive growth. But that's easier said than done. Many content marketers find themselves trapped in the infamous content hamster wheel, churning out blog posts and ebooks and social posts with no clear ROI.My guest today is here to help us escape the hamster wheel! John Vetere is CEO of Vetere & Associates, a firm that works with clients through coaching and consulting, strategic marketing, and hiring, to help them grow.John offers lots of hard-won insights about how to align content strategy with growth strategy.The B2B Content Show is brought to you by Connversa, a b2b podcasting agency that helps brands create podcasts to build relationships with prospects and referral partners.John's Contact: 978-360-2990 Hosted on Acast. See acast.com/privacy for more information.

B2B content marketing has been going strong for a while now. In fact, it's become so dominant that even before ChatGPT, there was a prevailing sense that there's TOO MUCH CONTENT! Now, with generative AI enabling every content marketer and their mom to crank out even MORE content at warp speed, it's harder than ever to break through the noise with content that actually gets the attention of your audience.It's enough to make you wonder ... have we reached an inflection point in the evolution of content marketing? Are we at a point where B2B brands will begin to pivot away from content marketing towards ... something else?That's the gist of a LinkedIn post that caught my eye a few weeks ago, written by Mark Evans, a fractional CMO and founder of Marketing Spark, a B2B marketing agency specializing in brand positioning and messaging.Mark returned to the podcast to discuss where content marketing is and where it may be headed.The B2B Content Show is brought to you by Connversa, a digital content agency that helps you create a month's worth of authority-building content in 60 minutes. Hosted on Acast. See acast.com/privacy for more information.

Becky Lawlor, an expert in in-house research methodology, discusses the importance of starting with clear research goals, crafting effective survey questions, and analyzing data for storytelling. They also explore the significance of conducting in-house research and potential missed opportunities. A must-listen episode for anyone looking to collect high-quality data for great content!