There been a lot of turmoil surrounding the company formerly known as Twitter, now called X.
And apparently, at least some B2B brands have left the platform.
If you run marketing at one of those companies, or your company is thinking about leaving the platform, you may be wondering if that's a good idea and, if it is, where you should focus your social media efforts instead.
With us today to explore those question is Stephanie Schwab, founder and CEO of Crackerjack Marketing.
We get into why B2B companies are leaving Twitter and how they can get more value from being active on LinkedIn.
The B2B Content Show is brought to you by Connversa, helping you create a month's worth of authority-building content in just 60 minutes.
Hosted on Acast. See acast.com/privacy for more information.
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing