Hold on to your bucket hats, my friends. Because today we’re talking all things social media, retail and product-based business with Janine Mulone!Janine is an indie retail advisor, the founder of Feel Good Retail, and the host of Retail For The Rest Of Us.Tune in to hear us discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—Whether or not social media currently provides meaningful trafficWhere social media for retail can actually shine (and where it definitely doesn’t)Janine’s favorite non-social media marketing methodsKnowing your numbers 👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today.🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨   ..✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)

Join business designer Michelle Warner, a networking expert with over 15 years of experience, as she enlightens listeners on the vital role of relationship marketing. Discover the differences between relationship and traffic marketing, and learn how to nurture a meaningful network in just five minutes a day. Michelle shares strategies for borrowing audiences effectively and emphasizes the power of genuine connections over mere social media following. This episode is a goldmine for solo entrepreneurs seeking sustainable growth!

Let’s give you that break you deserve, babe! In this episode, I share why I’ve decided to take a 3-week break from my business this summer. Then I walk you through my 5-step process for planning your own summer sabbatical. Tune in to hear more about:What is a sabbatical? 🌴Why might you want to take one? ☁️Your 5-step plan for taking a sabbatical! ✋If you’re craving rest, release or peace, this episode is for you! And rest assured, it’s not too late to take a sabbatical THIS summer. This episode is a whole workshop in less than 60 minutes. So just tune in, follow the 5-step plan & you’ll be on break before you know it.👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today.🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨   ..✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)

Welcome back to season two of Off the Grid! This week I’ve got a thot take (that's a thoughtful hot take) of an episode for all our newsletter writers out there.By popular request, I’m exploring the rise of Substack. And I’m asking whether this newsletter/podcast/threads/notes platform is good for small businesses or bad for them.I’m also helping you answer the question, Is Substack right for me? Tune in to hear more about:The pros of SubstackThe promises Substack makes to its creatorsWhether or not Substack is social mediaHow Substack might be harming small businesses more than helping them👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today.🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨   ..✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)

Hey hey babes — this week we're welcoming my friend & collaborator, grace allerdice, back to the pod for a conversation at the intersection of creative practice and self-employment.Grace and I have a chat about what's been happening in our businesses lately, then discuss what it means to be a creator-led business, how constraints help our creativity flourish, and why we want to make less content, not more.Join us for a friendly chat between two business BFFs, then click here to get on the mailing list for Living Systems. 🌬👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today.🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨  ..✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)

Today I’m welcoming Christy Harrison MPH, RD, CEDS to the pod to talk about how social media platforms have lead to mass misinformation being spread online — and why that’s harmful to all of us, whether we think we fall prey to it or not.Together, we talk about the parallels between wellness culture and social media culture, how misinformation spreads online, and the way that social media weakens our inner authority. We also get into our personal and business relationships to social media, and have a candid chat about why Christy’s still on Instagram.Tune in to hear more about:The aspirational nature of wellness & social mediaWhy false information spreads faster & farther than the truth onlineHow to values personal stories and scientific evidence simultaneouslyThe value of solitude in reconnecting to ourselvesWhy Christy’s still on social media  👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today.🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨  ..✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)

Welcome back, babes! Today I am excited to have our first guest of the season, SEO expert Emily Gertenbach.Together, we talk about Search Engine Optimization — what it is, how it works, and how you can make it work for your business in a mindful way. We also get into what it means that search engines are implementing more AI. And we have a candid chat about data privacy online.Tune in to hear more about:SEO for beginners & prosEmily’s 3-step process for optimizing your siteDemystifying keywords & getting your site to rankWhy Emily stopped using Google AnalyticsAI’s potential impact on the future of SEO (spoiler: no need to be scared)👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today.🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨  ..✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)

I’m a firm believer in transparency around the way my business (and this podcast) makes money. So in today’s episode, I’m opening up the books to give you the cold, hard / warm, soft facts of how much money I’ve made from this show and exactly how I’ve made it.If you've ever wanted a peek behind the scenes of Off the Grid strategy, you'll definitely want to tune in & hear:How I’ve grown the Off the Grid audienceReal dollar amounts & download stats for the podWhich offerings make the most money and whyThe big failure of a VIP Day I launched last springTips for how you can apply these lessons to your own business and/or podcast👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today 🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨  ..✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)

Sometimes, we learn through trial and error, babes. Last season I was optimistic about what Pinterest could do for my small business. So I invested a little time, a lot of effort, and a few thousand dollars into pins on the platform.But after giving it a go… I have some new thoughts. Tune in for my freshest take on the effectiveness of Pinterest as a small business marketing strategy, including:The data from my personal experience with paid Pinterest adsHow Pinterest is morphing into a social media platformThe price leap oversight in my strategyThe importance of keeping an experimental mindset👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today.🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨  ..✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)

This week we’re taking on everybody’s favorite marketing strategy and we’re not holding back! If you’re an online business owner, you’re probably familiar with content marketing. It’s everywhere, and we get it…sometimes it’s effective. But also…is it really?In this episode, I unpack ten reasons content marketing isn’t all it’s cracked up to be and I share lots of ideas for what you can do instead.Tune in to hear more about:What content marketing is & why people love itHow content marketing takes over our time & devalues our workWhy we need to step back from over-giving & learn how to sell our offeringsCommon issues with social media, lead magnets & SEO👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today.🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨  ..✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)