

From the Yellow Chair
Lemon Seed
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
Episodes
Mentioned books

Jan 31, 2023 • 36min
Rehashing Leads with Ryan Fenn
Send us a textIn the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Fenn from Chiirp! They discuss ways to rehash leads using automation in your digital marketing.If you would like more information on Chiirp, visit Chiirp.com. All FYTC listeners get a special deal when signing up with Chiirp. Send an email to Justin, who is the Director of Partnerships, at Justin@chiirp.com to get signed up today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Jan 24, 2023 • 34min
Digital Marketing with Brianna Skiffington
Send us a textIn the virtual Lemonade Stand, Crystal and Emily are joined by Brianna Skiffington from Ad Leverage. They discuss the common mistakes that contractors make with their digital marketing. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Jan 17, 2023 • 32min
Live at the Women of HVACR Conference in Phoenix, AZ with Kelly Rowlett Presgrave
Send us a textIn the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.They are joined by Kelly Rowlett Presgrave from Work with your Handz. This recruiting company specializes in finding anyone that a service company might need from skilled technicians, HR & Marketing Reps, and even customer service reps. If you would like more information on this great company feel free to email them at Contact@workwithyourhandz.com or call (703) 679-8791. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Jan 10, 2023 • 42min
Customer Service Reps and How They Impact Your Business
Send us a textIn the virtual Lemonade Stand, Crystal and Emily are joined by Angie Snow with Service Titan. They discuss the role of a Customer Service Representative and how they can impact your business. For further information and training, Angie has a training platform called Go Time Success Group as well as training classes at Servicetitan.com for C.S.R.s, Dispatchers, and Call Center Managers.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Jan 4, 2023 • 23min
Live at the WHVAC Conference in Phoenix, AR with Devorah Jackabowski
Send us a textIn the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.They are joined by Devorah Jakubowsky from the Texas Air Conditioning Contractor's Association or T.A.C.C.A. They discuss how this organization advocates for contractors through legislation and the licensing agency. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Dec 27, 2022 • 37min
Surprise it's You!
Send us a textA quick Sip in the Lemonade Stand with Crystal and Emily. They are talking about the Dos and Don'ts of being successful in marketing from an owner's standpoint. Sip some lemonade with us to learn:• How to focus on the right things• Balance between micromanaging and lack of managing • Battle of being Indecisive vs. Decisive • How to rally advisors NOT troops If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Dec 13, 2022 • 32min
How a Mascot Can Up Your Marketing Game
Send us a textIn the virtual Lemonade Stand, Crystal and Emily are joined by Jack and Sabrina Westenbarger and they discuss how a mascot can set your company apart. If you would like to know more about mascots and how to get one for your company reach out to us at hello@lemonseedmarketing.com. For further information and ideas for your mascot and how to utilize them to the fullest extent feel free to reach out to Jack at (813) 895-1118 or email him at Jack@comfortallstars.com. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Dec 6, 2022 • 21min
Live from the WHVAR Event in Phoenix, Arizona- How to be a mentoring entrepreneur.
Send us a textIn the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.They are joined by Lori Tschohl from Eagle Heating and Air. They discuss how to be an entrepreneur that mentors and empowers your team. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Nov 29, 2022 • 40min
Understanding Marketing on an Owner and Manager Level- Live at the Women of HVACR event in Phoenix, Arizona.
Send us a textIn the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.They are joined by Jenn Schulte from Trusted heating and cooling solutions and Jenn Shue from Barbosa plumbing and air conditioning. They discuss how marketing mentality differs from an owner to a manager. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Nov 22, 2022 • 30min
Q&A at the Women of HVACR event in Phoenix, Arizona.
Send us a textIn the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.They are joined by Bridgette Miller, Lori Tschohl, Jaimee Gammon, Jackie Sorensen, Madeline Hughes, and Erika Mosteller, each with a unique question for our Yellow Chair. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!