From the Yellow Chair Why PR is the Most Underrated Marketing Strategy with Heather Ripley
In the virtual Lemonade Stand, Crystal and Emily are joined by Heather Ripley from Ripley PR! They discuss the following topics:
4:00 - Marketing vs. Advertising
7:53 - Tips on Getting Your PR Noticed
11:33 - Resonating with Your Community
18:50 - How PR Has Changed Over Time
23:40 - Handling a Crisis
27:26 - Preventing a Crisis From Taking Off
If you would like to get in touch with Heather, her email address is hripley@ripleyPR.com - be sure to check out her new book, Next Level Now, anywhere you get your audiobooks!
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Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com
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We'll see you next time, Lemon Heads!