The RevOps Review

Cody Kimball discusses improving operational efficiency, strategic decision-making, the cost of bad data, and guiding GTM strategy with data in a conversation with Jeff Ignacio on The RevOps Review.

Our host Jeff Ignacio sits down with Timothy Hughes, author of ‘Smarketing’ and CEO of DLA Ignite, to discuss collaboration and alignment. They cover the sales and handoff process, how to measure success and ratios. They also discuss the power of social media, the dark funnel and leading indicators. 

Our host Jeff Ignacio sits down with Chris Fezza, CEO of Operatus. They discuss the metrics that matter, the importance of establishing a robust data structure and the impact of AI in RevOps. They also talk about how to be more strategic with your decisions, the quote to cash process and how to prioritise your budget. 

Our host Jeff Ignacio sits down with Jen Bergren, a course creator and instructor. They delve into the RevOps community and how to find resources, from courses to newsletters. They also discuss which tools can be used to document your processes and touch on what role AI can play with creating chatbots. 

Our host Jeff Ignacio sits down with Mallory Lee, Vice President of Operations at Nylas. Mallory delves into her experience in marketing ops and how RevOps can enhance alignment and provide a unified vision. She and Jeff cover the customer journey and the data you need to understand personas. They also discuss the importance of product usage information and customer retention.

Our host Jeff Ignacio sits down with Eddie Reynolds, CEO and Revenue Operations Strategy Consultant at Union Square Consulting, to talk about why RevOps is needed as a strategic function. They discuss how RevOps can help fix undocumented and broken GTM and sales processes. They also talk about the sales assembly line, the need to improve prospecting and how companies need to go beyond just throwing bodies at a problem. They explain how RevOps can offer a more targeted and strategic approach.

Our host Jeff Ignacio sits down with Sam Sutton-Reid, Director of Revenue Operations at Pearson, to discuss which skills you need as a revenue operator. They discuss how previous experience in sales roles adds a level of empathy and understanding to the role and what it takes to be a leader in RevOps. They also touch on the RevOps continuum and how AI will impact the RevOps workforce. 

Our host Jeff Ignacio sits down with Cliff Simon, Chief Revenue Officer at Carabiner Group, to discuss all things data. They discuss how to use data to drive insights and the importance of data governance and a robust data infrastructure. They also highlight why data hygiene is integral and how companies can leverage intent data and various data sets. 

Our host Jeff Ignacio sits down with Caterina Torres to discuss all things customer success. They talk about the different approaches with high-touch and low-touch customers and how why collaboration between customer success and sales is paramount. They also discuss how to set the right customer success metrics, feedback loops and ARR.

Our host Jeff Ignacio sits down with Anastasiia Binns, Head of Revenue Operations at Semble to discuss how to prioritise and categorise problems in RevOps. They delve into the importance of quick wins and building relationships and credibility within the org. They also talk about why you should pick your battles and how to decipher what is actually broken.