Taylor Lorenz’s Power User

Taylor explores the inner workings of modern office life through the world of corporate influencers. She’s joined by Ross Pomerantz aka ‘Corporate Bro’, a successful corporate influencer who simultaneously parodies the entire genre. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week Taylor Lorenz talks about going independent and launching her new online culture newsletter, User Mag! Later, Taylor is joined by entertainment culture critic Coleman Spilde to explore how nostalgia accounts are rewriting pop culture history. Subscribe to User Mag here! Learn more about your ad choices. Visit podcastchoices.com/adchoices

If you do a lot of online shopping, you may be experiencing deja vu. Amazon, AliExpress, WalMart, Temu, eBay, the TikTok shop, even Etsy all seem to be selling the exact same, cheaply made products from China. How did this happen? Have we reached some sort of eCommerce singularity? And what does this say about the future of online shopping? Are we all doomed to have shitty cheap products forever? Taylor is joined by New York Magazines John Herman to discuss. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Description: Age verification technology is becoming increasingly commonplace as lawmakers seek to enact deeply concerning restrictions in the name of “child safety.” Washington Post technology reporter Drew Harwell joins to discuss the threats to our freedom of speech, expression, and privacy this new software unlocks. Learn more about your ad choices. Visit podcastchoices.com/adchoices

You can spend hours carefully curating your algorithms on TikTok and YouTube, But there’s one place where the algorithm doesn’t seem to care about what you want to see: Instagram Reels. Business Insider’s Katie Notopoulos joins Taylor to dive deep into the strangest corners of IG Reels and unpack how the platform became such an unusual place online. Then, Taylor weighs in on the latest news, including Taylor Swift's stance on AI, right wing YouTubers getting paid millions by a Russian propaganda group, why Facebook keeps removing emergency fire alerts, and the new iPhone. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Elon Musk’s social media network X has been officially banned in Brazil. Taylor and internet culture reporter Ryan Broderick (Garbage Day) discuss Stan culture, the impact Brazil has on the internet as we know it, and the effects of suddenly losing tens of millions of voices online. Later, as another presidential debate nears, Taylor chats with tech reporter Viola Zhou (Rest of World) about the latest TikTok trend - creators holding political debates of their own, with real cash rewards from their audience. Learn more about your ad choices. Visit podcastchoices.com/adchoices

We've all long been familiar with the concept of a "song of the summer," but lately there's been a rush to declare "the summer" everything. Drink of the summer, drug of the summer, shoe of the summer, the list goes on. Casey Lewis joins Taylor to discuss the summer's emerging trends and why everything has been declared “of the summer.” Later, Taylor weighs in on the latest headlines, including Hasan Piker’s removal from the DNC, the new fridgescaping TikTok trend, what a Chick-fil-A streaming service could look like, and why everyone in DC is upset with food vlogger Keith Lee. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week, Taylor is in Chicago along with hundreds of content creators for the Democratic National Convention. YouTube star Keith Edwards gives the scoop on the Democrats’ influencer strategy, what it’s like inside a creator yacht party and VIP meme lounge, and how the 2024 election has become one big battle for the internet. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week, Trump returned to X/Twitter/whatever you want to call it. Editor-in-Chief at the Verge, Nilay Patel, joins Taylor to discuss the long and rambling conversation between Trump and Elon Musk on Twitter spaces. They debate how influential X is in today’s political climate. Later, they explore the broader social media landscape, Kamala’s dicey use of a Dril tweet, the campaign’s broader digital strategy, and how TikTok and YouTube factor into the 2024 race. Learn more about your ad choices. Visit podcastchoices.com/adchoices

For years now, MrBeast has been the king of the internet. The 26-year-old creator has the most subscribed to channel on YouTube, millions of young fans, and a new streaming deal with Amazon. But now, after a string of controversies, his empire might be crumbling. How did all of this happen, and what does a potential MrBeast downfall mean for the internet? Taylor Lorenz talks to Steven Asarch, a freelance digital culture reporter who’s been covering MrBeast for Rolling Stone and Passionfruit. Later, Taylor breaks down the latest headlines including why everyone is posting about a minion nailed to a cross, Kick streamer Adin Ross gives Trump a cyber truck and potentially violates election laws, the Google antitrust suit, and Tim Walz mania. Learn more about your ad choices. Visit podcastchoices.com/adchoices