Taylor Lorenz’s Power User

Jack Conte, CEO and co-founder of Patreon, delves into the chaotic landscape of social media and its impact on creators. He discusses the decline of traditional follower models and the rise of algorithm-driven platforms like TikTok. Jack emphasizes how these changes create a more transactional relationship, complicating genuine connections. He shares strategies for creators to navigate this new reality, focusing on audience growth, income diversification, and the challenges of content moderation, especially regarding misinformation and evolving societal norms.

2024 was wild! "Brain rot" was the Oxford word of the year. TikTok's days away from being banned. The CostCo Guys and the Hawk Tuah girl were everywhere. Taylor is joined by Sam Sanders, host of the Sam Sanders Show on KCRW to break down the biggest online moments of 2024. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Last week, TikTok lost its challenge to stop a ban or forced sale in the United States. WIRED senior business editor Louise Matsakis joins Taylor to discuss what happens next and if this is really the end of the road for TikTok. Learn more about your ad choices. Visit podcastchoices.com/adchoices

A moral panic about kids' social media and smartphone use in schools has been sweeping the country. But are cell phones really the problem? And is removing them entirely the best approach? Taylor chats with educator Brandon Cardet-Hernandez, president of education media company Mrs. Wordsmith, about how smartphones can be used in the classroom, and how a ban would impact marginalized students the most. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Are women abstaining from sex to protest Donald Trump’s re-election? That’s the impression you’d get if you spent time reading the media over the past few weeks. Since the election, the “4B Movement” has been gaining traction online. But where did it come from, how does it work, and could something like this really take off in America? The Cut’s EJ Dickson joins Taylor to discuss.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Since the election, Democrats and the media have been in panic mode, trying to figure out “the manosphere.” It’s a vast network of influencers, podcasters and streamers who speak to young men in a way traditional media has failed to. Many of its personalities are Trump supporters, including Joe Rogan. The left has been asking itself how it can win back young men without radicalizing them further. Is there a left-wing Joe Rogan? To help crack the manosphere, Taylor talks to Josh Citarella, host of the podcast “Doomscroll.” He’s been studying the radicalization of young men online for a decade. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This year, pumpkin spice lattes are being served with a side of AI slop. Autumn vistas generated by artificial intelligence tools are clogging up Pinterest and Instagram. Taylor talks to Vox’s senior correspondent Rebecca Jennings about how AI is warping our perspective of what nature actually looks like. They also discuss Rebecca's recent reporting on “The cultural power of the anti-woke tech bro" and “The Carrie Bradshaws of TikTok." Learn more about your ad choices. Visit podcastchoices.com/adchoices

Anthony Po is a creative genius who has a knack for organizing viral events in New York. This past weekend, he was responsible for a Timothée Chalamet lookalike contest attended by the actor himself. In April, he went viral after he assembled a crowd to watch him eat an entire jug of cheeseballs in the disguise as “Cheese Ball Man.” He's infiltrated a cult, hosted a dating show, faked an alien invasion and more. Taylor talks to Anthony about making things that matter in culture and bringing back 2014 internet. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Over the past few months, a father-son duo known as the Costco guys has become inescapable online. Their family-friendly videos about the grocery chain's chicken bakes and double-chunk chocolate cookies have earned them over 62 million likes on TikTok. This week, AJ Befumo joins Taylor to discuss how he went from former pro wrestler to king of the Costcoverse. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week Taylor Lorenz dives into the charged content world of Jubilee Media with its founder Jason Y Lee. Jubilee is quickly becoming a YouTube behemoth. It’s amassed 9.2 million subscribers on its main channel alone by producing social experiments and debates over polarizing questions such as ‘is being fat is a choice?’, or ‘can someone stop being gay?’ and other hot-button topics. The company's stated goal is to spark conversations that matter and help us all come together more around our shared humanity. Is their model working? And how is Jubilee expanding its empire outside of YouTube? Learn more about your ad choices. Visit podcastchoices.com/adchoices