

The Jedburgh Podcast
Fran Racioppi
The Jedburgh Podcast empowers leaders to achieve success on their journey to transform themselves and their organizations. Creator, Host and Special Forces Green Beret Fran Racioppi interviews the world’s most prominent visionaries, drivers of change, and those dedicated to winning.Each episode is an in-depth discussion with trailblazers who’ve earned success through a dedication to talent development, preparation, introspection, and the drive to get things done. Our conversation will empower listeners to define success and operate at an elite level, regardless of the task at hand. In May 1943 the Allied Forces determined a new type of leader was required to win World War II. Operation Jedburgh parachuted three-man teams deep behind enemy lines to win no matter the challenge. Jedburghs lived by the mantra “how you prepare today, determines success tomorrow.” Today's leaders are no different. Fran speaks with leaders in business, athletics, academics, and public service about their personal leadership stories of success, failure, and the road to continuous improvement. Our discussions focus on the character traits of elite performance used by Special Operations Forces to recruit, assess, select and retain elite performers. Through this lens, we show listeners that success in any field must be earned every day.We strive for each listener to take valuable lessons learned and concrete action steps to improve themselves, their teams, and their organizations. Although developed and used by US Special Operations Forces, these characteristics are inherently applicable to building resilient and successful organizations in any sector or industry, as well as in the betterment of our personal and professional lives. The Nine Characteristics of Elite Performance:-Drive: Growth mindset, be better than yesterday, continuous self-improvement-Resiliency: Perseverance in the face of challenges-Adaptability: Adjust one’s behavior to the situation-Humility: Recognize that you do not have all the answers; a willing learner maintains accurate self-awareness-Integrity: Understand what is legal and correct and align actions and words to both-Effective Intelligence: apply one’s experience and knowledge to the situation-Team Ability: Prioritize organizational needs ahead of oneself, work as a cohesive unit-Curiosity: Exploring the unknown, questioning the status quo in pursuit of better-Emotional Strength: Emotional control in stressful situations brings calm to chaos Fran Racioppi is the Founder & CEO of FRsix where he leads operations in critical infrastructure projects. He served 13 years in the US Army Special Forces as a Green Beret. Fran is passionate about building the world's best leaders and the impact our special operators have in service and beyond. He holds a BA from Boston University in Broadcast Journalism and an MBA from NYU Stern, as well as the security industry's highest accreditation as a Certified Protection Professional. The Jedburgh Podcast is an Official Program of The Green Beret Foundation. The Green Beret Foundation is a nonprofit charitable organization dedicated to supporting America's U.S. Army Special Forces soldiers and their families. They provide emergency, immediate, and ongoing support to Special Forces Soldiers and their families. The foundation is committed to growing and sustaining the needs of the Special Forces regiment for decades to come. Since its inception, the foundation has invested over $15 million in support of the Special Forces community, providing aid to more than 13,000 families with 87% of every dollar going directly into their programs and services.Join our Jedburgh Team to reach your dreams!
Episodes
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Oct 28, 2021 • 1h 18min
#032: WHOOP - Kristen Holmes, VP Of Performance Science
WHOOP has changed the game in human performance and our ability to understand what our body is telling us so we can make actionable decisions about our physical, mental and emotional health. In this episode WHOOP's VP of Performance Science, Kristen Holmes joins host Fran Racioppi to break down human performance, the evolution of data and how we use it to reach our peak levels, the importance of rest as the driver of workload, her four characteristics of elite performance, how to build successful teams and athletes for the long term, and what we have coined Kristen’s Pathways to Attention.WHOOP just closed a $200m funding round and is the fastest growing wearable technology in the world. They are now valued at over $3.6 billion. Kristen spent 13 years as the Head Coach of Princeton University's Women's Field Hockey Team where she won 12 Ivy League Championships and the school's first National Championship. She is a 2021 Iowa Athletics Hall Fame Inductee, 3 x All American, 2 x Big 10 Athlete of the Year competing in both Field Hockey and Basketball and a 7-year member of the U.S. National Team.Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-WHOOP’s rise to incredible valuation, the focus on data as a leading indicator of performance, and their positioning in the wearables market.-Our choices affect our behavior, including our sleep patterns, nutritional choices and how we choose to recover mentally and physically.-Kristen breaks down her decision to join WHOOP after winning 12 championships in 13 years as a Division 1 collegiate coach. -Kristen provides insight into her coaching mindset, developing a culture of performance, and the principles she instilled in the organization to set a foundation for winning.-Why tolerance, innovation, presence and internal fitness are Kristen’s core leadership values.-Fran coins the term “Kristen’s Pathways to Attention” and she explains the importance of breathwork. Quotes:-”It’s not data for the sake of data, it’s data so we can coach you to a better future.”-“We see incredible behavior modification...data really helps you face the truth.“-”You can’t just talk yourself into a better future. You really have to get your physiology on track.”-”We can’t perceive our own cognitive and physical declines.”-”I’ve never been one to chase security and happiness…those are kind of illusions.”-”I chase personal growth, professional growth and intellectual growth...I chase impact.”-”Tolerance is just a reminder that I don’t necessarily have the answer to everything.”-”I love the idea of being able to discover. I love the idea of being able to innovate.”-”Being present is the path to peace.”-”If I understand who it is I want to be, I can align my behaviors in the right way.”-”If you come to training with capacity, and you then train with quality, it is very hard to lose.”Kristen’s Three Daily Foundations to Success:-Go to bed and wake up at the same time to set a repeatable pattern-Find sunshine within 20 minutes of waking up-Breathe through your nose to control your physiologyThis episode is brought to you by 18A Fitness and Analytix Solutions.

Oct 21, 2021 • 1h 4min
#031: Head Of The Charles - Olympic Medalist Gevvie Stone
The Head of The Charles is rowing's premier international competition. The sport requires the highest standards of physical and mental drive, discipline, toughness, preparation and the need for precision execution. In this episode, host Fran Racioppi is joined by one of rowing's fiercest competitors and the greatest of all time on the Charles River. Gevvie Stone is a three-time Olympian and the 2016 Rio Games Silver Medalist in the women's single. She has won the Head of The Charles 10 times in the Championship Single, including six in a row from 2014-2019. Gevvie lays out the importance of physical, mental and emotional strength; how a dedication to standards is essential to compete at the highest levels; and why trust and confidence in yourself and your team are developed one stroke at a time over years.Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Fran and Gevvie recall the history of The Head of The Charles, the importance of the event to the sport of rowing, and the community developed through shared purpose.-Gevvie breaks down the race course, explains her mental approach to the competition and how to effectively execute a race plan.-As the all-time leader in wins, Gevvie talks about the expectations of winning and her decision to step away from the elite category.-Gevvie’s parents were both national team members and her father is her coach. She shares the importance of being able to ‘choose’ rowing for herself, her lessons for parents raising athletic children and the dynamic relationship with her father.-In 2008 Gevvie was cut from the US National Team; something that lit a fire in her to earn three Olympic appearances. -Gevvie’s 2016 Silver Medal Olympic experience was the result of controlling the uncontrollables as a freak storm forced her to adapt and focus her energy on the fundamentals. -Fran and Gevvie dig deep into the mental, physical and emotional aspects of performance in rowing and how the sport is filled with some of the toughest athletes on the planet.Quotes:-“Head of The Charles holds a special place in my heart.”-”If I feel nauseous. If I feel butterflies. That is a good thing. It means that my body is ready to go.”-”My parents put no pressure on me to row. In fact, avoided rowing at first because it was their thing and I didn’t want to do what my parents did.”-“On the National Team you make it or you don’t. Only half the team will actually race...I don’t think I was mature enough to understand that.”-“I didn’t make the team. I shouldn’t have made the team.”-”Rowing is hard...hard things bond people together more than easy things.”-”Being a successful rower is more up to the mental side of things than the physical side of things.” -”I couldn’t have asked for a better year in my career to be in the double. It strengthened my weaknesses.”-“We came to practice every day wanting to improve and with intent; and put it all on the table in the run up to Tokyo.”-”People need to find what fuels them up...for me it was the underdog.”Gevvie’s Three Daily Foundations to Success:-Stretch the mind and the body-Communicate a major goal for the day and talk through challenges-Keep a journal with a focus on achieving expectationsThis episode is brought to you by 18A Fitness and Analytix Solutions.

Oct 14, 2021 • 56min
#030: American Ninja Warrior - Jessie Graff
The highest levels of physical performance require the utmost mental and emotional strength. To achieve the impossible, we must first believe that the impossible can be achieved if we only put our minds - and our bodies - to the test. Jessie Graff is an American Ninja Warrior, a stuntwoman, a martial arts expert and an inspiration to all those who seek to defy physics and elite performance. Jessie joins host Fran Racioppi to share her leadership lessons on competition, the mental approach to negotiating complex problems, combatting failure through expectation management and how every setback is an opportunity to grow. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Jessie describes how her affection for flying, love for the freedom of weightlessness, and the open air has been a driving force in her career and decision-making.-Effective training is guided by purpose, but clarity of purpose is not required to generate positive results.-Jessie explains how preparation and planning for the unknowns is the key to handling the uncontrollables. We cannot control all aspects of a competition but we can control how we prepare and how we react. -Fran and Jessie discuss effective ways to handle the pressure of the moment when all eyes are on us to perform. Jessie explains her ability to focus on the details of the task at hand vs the noise around her when in the spotlight. -No stranger to injury, Jessie is one of the most resiliency and adaptive competitors. She provides a glimpse into her mental approach to recovery from injury, how she focuses on expectations, ad her focus on small victories. -Jessie shares how her love for learning, exploring new skills, and building new capability has helped her through injury, become a better strength trainer herself, and learn sign language during “Signing Sundays.”Quotes:-”I’m willing to do the work if it gets me to this amazing goal.” -”There is this community of ‘if I help you become a better performer, we work together as a better team when we get hired on a job.”-”Engineering comes into so much stunts and so much Ninja Warrior.”-“I assume there is a trick in every obstacle. If you look at something and think, ‘I should be able to do that...you are missing something.”-“I love impossible goals...those are the ones that drive me the most.”-”If I don’t respect the challenge..it will surprise me.”-”Having a specific purpose you are passionate about is almost a luxury.”-”When I fall it can initially feel really heartbreaking...so I really have to look at ‘what is the purpose of this training.’”-”You can blame a lot of outside sources., but does that make me better?”-”What thought process is going to give me the best results. What situations does that pressure help me...and when does it hurt me.”-”I’ve been able to grow from every injury I’ve had.”Jessie’s Three Daily Foundations to Success:-Sleep to enhance focus and drive-Hydrate to maintain nutrition and balance-Exercise to stay active and engagedThis episode is brought to you by 18A Fitness and Analytix Solutions.

Oct 7, 2021 • 1h 13min
#029: Chaos - 2021 PLL Champions - Andy Towers
On August 11, the Chaos were given a 3.2% chance of winning the Premier Lacrosse League. They were the sixth seed going into the playoffs and were given no respect. Today, they are the 2021 PLL champions.Head Coach Andy Towers joins host Fran Racioppi on the first follow-up episode of The Jedburgh Podcast proving that his goal to peak at the right time was achievable. Coach Towers explains how he focused the team to play the same style of game, how he valued chemistry over raw talent in personnel decisions, the resiliency the team showed after starting the season 0-3, and how the best players prepared relentlessly for precision execution. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-The importance of creating a team culture in which every player is playing the same style and with the same goals.-How chemistry was the critical component to success on the 2021 team; a value that led to difficult personnel decisions for some of the top-rated players.-Coach Towers provides a detailed breakdown of the playoff run, the resiliency in the semifinal game after going down in the second quarter, and the tactics he used to keep the team focused on the big picture and playing their game. -Fran and Andy highlight the leadership and work ethic of some of the key players, including PLL MVP Blaze Riorden and Defenseman Jack Rowlett.-Coach Towers evaluates his performance in the league after initially being deemed an alternate head coach and having gone on to win Coach of the Year, a PLL Championship and second place finish. Quotes:-“The only opinions that matter are the opinions of the people in your locker room.”-“Balance in all areas is something that you strive for.”-“Finding that commonality, that binding element that creates a better group than they are a group of individuals “-“A team that is connected can become dangerous very very quickly”-“We were able to peak at the right time and prove that chemistry is the most important factor as it relates to winning the PLL championship.”-“Responsibility is for the group. Accountability is for yourself.”-“It’s easy to be team first when you are in the lineup…you find out who is truly, authentically in it for team success when you take them out of the lineup.”-“Everything in our locker room is a conversation.”-“Instead of us going into the locker and losing our minds, it was us going into the locker room and regaining our mind.”-“Make them have to manage us…make them have to deal with us.”-“The 2021 Chaos Lacrosse Club accomplished its goal…but we go into 2022 with the 2022 Chaos Lacrosse Club.”Chaos Lacrosse Club Offseason Foundations to Success:-Don’t forget the importance of remaining connected-Next season is a new and unique opportunity-Have fun and enjoy playing This episode is brought to you by 18A Fitness and Analytix Solutions.

Sep 30, 2021 • 1h 10min
#028: Stuckey's - CEO Stephanie Stuckey
Stuckey's has been a staple of America's highways. At its peak, Stuckey's pecan rolls, Texaco gas, and homemade candies dotted almost every interstate across every state. But a series of buy-outs and lack of attention shuttered this iconic American staple. In this episode, Fran Racioppi is joined by Stephanie Stuckey - the third generation Stuckey to run the brand after buying it out of near bankruptcy two years ago. Stephanie is a lawyer by trade now leading not only a chain of franchised roadside stops and a pecan snack company, but also the resurgence of the American road trip.Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Stephanie explains the opportunity in owning and scaling family businesses, recounts the history of how Stuckey’s grew, and lays out her path to turn the company around. -The Stuckey’s brand is an example of a company’s need to continuously evolve and pivot to meet changing customer requirements, while maintaining quality control and brand value.-Stephanie provides her views on entrepreneurship, failure and the definition of “The Girl Boss.” -Stephanie shares her perspective on storytelling, building a community on social media and how she grew her following from 0 to over 60,000 in 18 months.-Fran and Stephanie show the importance of brands placing focus on their strengths and the value they bring to their customers through an in depth discussion on Pecans. Quotes:-”Initially it was just making money. It was his side hustle...When he started to get the vision was when he realized he was starting to solve a problem.”-“The visionary founder was no longer around to help steer the direction of Stuckey’s...it lost the magic.”-”There is a reason that family businesses fail. It’s because that sense of excitement and entrepreneurial spirit gets lost over the generations.”-“Handing wealth to the next generation does not instill hard work ethic at all.”-”I focused on my strengths. I’m a big believer in strength building and looking at what is your core competency; and then you compliment that with others who fill in your gaps.”-”The great thing about being at the bottom is that you have nothing to lose.” -“I think it’s poor manners if all you ever do is post about yourself and you don’t comment on other people’s posts.” -”Empowering a smart, energetic management team to then filter down to the people they supervise is what is going to help create the brand.”-”In any good brand you are building a community internally and externally.”-“For every ‘yes’, there are four to five ‘no’s.’ You are constantly having to pick yourself up, dust yourself off and keep going.”-”When you are small and scrappy, you have to distinguish yourself. You cannot win the volume game.”-”If you are not failing, you are not truly an entrepreneur.”Stephanie’s Three Daily Foundations to Success:-Do something creative-Keep a gratitude journal-Exercise to maintain consistencyThis episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

Sep 23, 2021 • 1h 32min
#027: Letters To My White Male Friends - Dax-Devlon Ross
Race is an uncomfortable conversation. Recent events like the death of George Floyd and Breana Taylor sparked race conversations, racial tensions, movements like Black Lives Matter, and corporate action. These events have forced us to look inward and challenge our thoughts, perspectives and views on race and the role race plays in our conscious and unconscious bias. In this episode, host Fran Racioppi joined by investigative journalist, Dax Devlon-Ross to discuss his new book, Letters To My White Male Friends. Dax and Fran break down the race divide between black and white. They define and analyze present day examples of systemic racism and why they exist. Dax shares his personal experiences of growing up in Washington, DC. We lay out Dax's LENS (Listen, Empathize, Notice, Speak) framework for how we move forward...together. And in a section called, Dax's Decision-Points, he lays out his checklist for solving any complex issue. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Dax provides examples of systemic racism in America, an explanation of how we got here, and how we change it. -We tie the Special Operations nine characteristics of elite performance into Dax’s seven core beliefs of Bravery, Community, History, Honesty, Humility, Inquiry, and Story.-Fran and Dax discuss the role of charities in society, the gap they fill and the impact many do (and do not) have.-Identity, and how a person identifies themself, is an important factor in how they view dominance, subordination and their role in society. -Dax explains the current, and dangerous, tendency of leaders to not make important decisions, default to group think and their genuine fear of taking action that some people may not agree with.-How to develop diversity, equity and inclusion programs that are not a result of woke culture, but focused on accepting the current norms, identifying the true goals and empowering community in the organization.-Dax shares an emotional personal account of becoming a victim of racism and violence towards black youth. Quotes:-”I resist the idea that I was well off. I embrace the idea that I was middle class.”-”A system can pivot to create opportunity, or a system can pivot to close off opportunities.”-”Systemically racist policies typically have an effect on a disparate group of people, even though the writing or the letter of the policy may appear to be neutral.”-”I have to be convinced of the belief of a racial hierarchy in order for me to subjugate other human beings.” -”These are societal problems that society must solve. This is the role of government.”-“If you are born into poverty the likelihood is that you will live in poverty, die in poverty, and your children will live and die in poverty.”-”When you create more diversity you create more equity.”-”I don’t just want to hear about your success...what I want to know is how you navigated your shortcomings.”Dax’s Three Daily Foundations to Success:-Love my family-Set aside time for deep reflection-Movement (exercise)This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

Sep 16, 2021 • 59min
#026: Eat The Change - Seth Goldman
Driving change begins with the need to build something you believe in. Seth Goldman is the founder and Chief Change Agent at Eat The Change. He is also the Chairman of the Board at Beyond Meat and the Co-founder and former Tea-EO of Honest Tea. Seth joins this episode to break down entrepreneurism, how to build something from nothing and how the nine characteristics of elite performance are required to scale and exit a successful business. Seth also shares his 3-P's of Entrepreneurship, how the Boston Red Sox taught him important lessons on resilience and adaptability, the selection process for choosing the right business partner, and how entrepreneurs cannot delegate anything in the very beginning. Seth and Fran also discuss his New York Times bestseller Mission in a Bottle, written with Honest Tea Co-Founder Professor Barry Nalebuff, and Seth’s newest initiatives around plant-based burgers and mushroom jerky!Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Seth quantifies ‘drive’ and the need to be all-in on the risks behind starting a business; including his journey at Honest Tea which he started and led for 21 years from nothing to sales of over 100 million units/year and acquisition by Coca-Cola. -Seth explains his 3-P’s of Entrepreneurship, the need to remain resilient and adaptable, and the importance of being fiscally responsible.-Fran presses Seth on his most challenging moments building Honest Tea and Eat the Change, and what he learned from each of these experiences. -Team ability and partnership define Seth’s career as an entrepreneur. He shares his lessons on role clarity, how to pick the right business partner, and how he selects his team.-Seth shares insights into his new initiative creating mushroom jerky and plant-based burgers alongside Chef Spike Mendelsohn.Quotes:-“Change is about moving from where we are to where we should be. It’s an aspirational vision.” -“You can’t wait for the world to change. You must be changing it.”-”Every time we eat a meal we have a chance to make an impact.”-“For all entrepreneurs we have to be optimists. You wouldn’t start something if you didn’t have the hope that it would work out.”-”The most important resource an entrepreneur has isn’t time…it’s energy.”-”If I had said I can only get in with a big distributor the business wouldn’t have gotten off the ground.”-”Understand the terrain. Understand your tools. Don’t try to compete with someone else’s tools.” -”Can a business be a vehicle for change? If we are meeting the consumers' needs then we get to pursue the issues we care about.” -“Unless you have humility, you are not really going to empower your team.”-”As long as there is clarity of roles then co-founders can be great...As long as we have clarity of roles then we can be complementary to each other.” Seth’s Three Daily Foundations to Success-Make the bed with my wife to achieve something together.-Exercise to clear my head and connect with myself.-Do what I say I am going to do.This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

Sep 9, 2021 • 1h 37min
#025: No One Left Behind - Afghanistan And The Global War On Terror
September 11, 2001 changed the world forever. The United States of America was attacked by Osama Bin Laden and the Al-Qaeda Terrorist Network. They were provided safe haven and protection by the Taliban. Within weeks of the attack, United Special Forces - the Green Berets launched an offensive into Afghanistan backed by the power of the US Air Force. The Taliban was defeated in weeks. Since then, the United States and the international community have built and supported the Afghan government and the Afghan military as part of the Global War on Terror. Now, 20 years later, the United States has left Afghanistan. The Taliban is back in control of the country. Thousands of Afghans are displaced and back under threat by an oppressive regime. An unknown number of American citizens remain stranded. And the world is left wondering both...how did we get here...and where do we go from here. Host Fran Racioppi is joined by former Secretary of Defense Chris Miller, No One Left Behind Board Members Mariah Smith and JD Dolan, and Sonia Nawrooz - an Afghan immigrant whose family remains stranded in Kabul. Secretary Miller was one of the first Green Berets into Afghanistan in 2001. Mariah, JD and Sonia lead No One Left Behind and its mission to support the relocation, resettlement and humanitarian efforts to aid displaced Afghan refugees. Mariah and JD have each served in Afghanistan three times. Sonia is an Ambassador to incoming Afghan immigrants to the United States. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-The group shares their 9/11 stories of where they were, the impact the attack had on each of them and how they have answered the nation's call since. -We break down the rise of the Taliban and how 200 Special Operators and Paramilitary Officers defeated them in 2001. -We analyze how America’s investment and presence for 20 years in Afghanistan has still resulted in a chaotic withdrawal, the resurgence of the Taliban and an equally dire situation in Afghanistan now.-The group lays out the next steps politically, diplomatically and militarily for the United States and the international community in Afghanistan. -No One Left Behind explains their mission to resettle Afghan refugees now displaced, how the Special Immigrant Visa process works, and how we can all get involved. Quotes:-”My heart and my mind are with all the women and girls stuck there...history is repeating itself.”-”We trained them to fight a different way...it was completely predictable to me.”-”I had hoped that there would be a way that the international community and us, the US, would have stayed involved for multiple generations.”-“This is what we created Special Forces for. The mission of the Special Forces Regiment was to go behind enemy lines, link up with insurgent, surrogate forces and overthrow tyrannical regimes.”-”My translator’s still there. My friend is still there. What can I do? What should I do?”-“If I don’t do this, who will perish? This becomes a moral obligation.”This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

Sep 2, 2021 • 1h 20min
#024: Country Music Television – Lauryn Snapp
Music generates an emotional response in all of us. Music can motivate us and make us smile. It can transport us to the past and make us cry. Music can bring us together. Or...it can remind us when it's time to move apart. Country music has taken center stage in the battle for musical dominance. In this episode, Lauryn Snapp, writer, producer and on-air personality at Country Music Television, shows us how Country is built on connecting fans and artists through meaningful connection, community, and how the days of boots, spurs, hats and tumbleweeds have evolved into a genre we can all identify with. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Lauryn explains the rise in popularity of country music, its inclusivity and its ability to bring people together in meaningful ways.-Fran and Lauryn break down the entertainment industry’s adoption of social media as the primary means of communication with fans and how the shift from CDs to streaming has advanced the pace and authenticity of the industry.-Lauryn defines the importance of building in person relationships on our teams and within our organizations; relationships that cannot be replicated remotely. -How Tik-Tok has changed how artists connect with their audience.-Lauryn shares her “Space to Create” and “Makes You Feel” campaigns aimed at driving creative spirit and innovation at Warner Media. -Fran challenges Lauryn’s leadership lessons on a segment called Lauryn’s Leadership Chords:--"Realize the things that you are really good at and what you are not good at - and own it"--"Problem solve something until you know you cannot find the answer"--"I would rather have someone ask a million questions and do a knockout job then not ask any questions and do quasi"--"Act with integrity"--"We are always in edit mode"--"Be a part of now. There is freedom in presence"Quotes:-”Country music is a human genre...if you have a heartbeat, there is going to be a song for you in country music.”-”We are all human and we want to feel emotion.”-”I got to grow up with people who were constantly challenging me.”-”Nashville is a relationship-based town.”-”I want to make music visual. I want to be telling stories. I want to help curate the future of country music.”-”It’s our responsibility to find innovative ways to bring people together.”-”Empower the people...invigorate the process...find ways to lead the industry.”-”If you are a leader...do it with a people first mentality.”-“Show up fully and be completely prepared.”-”Luck is founded fully in people who are prepared to take on a new opportunity.”-”People want to work with people who work hard and have a great attitude.”-”There are going to be times in your life where you need to be present or you are going to miss out on an opportunity.”Lauryn’s Three Daily Foundations to Success:-Do what is needed for overall wellness-Be vulnerable and intentional-Show up fully...put everything you have into everything you do.This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

Aug 26, 2021 • 1h 10min
#023: Soulbbatical - Shelley Paxton
Most of us wake up every day and should all over ourselves. In fact we should all over ourselves all day every day. We rarely ever take a step to do the things we actually want to do. Instead, we do all the things we think we should do. What if we decided one day to stop the madness. To stop shoulding all over ourselves, and on everyone else, and pursue our own dreams along our own path. Shelley Paxton spent 26 years as one of the world's top marketing and advertising executives. She led iconic brands like Harley-Davidson, Visa, McDonald’s, and AOL. But in 2016 she walked into her boss's office and declared she was mentally, emotionally, and physically sick from pursuing the goals and agendas of everyone else. She was "soul-sick." She left the corporate world to become the Chief Soul Officer of her own life and launched Soulbbatical, her movement to liberate the souls of one billion people by showing us that we have a choice in how we live our lives and nurture our souls. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Shelley defines Soulbbatical and the need to stop rebelling against tradition and corporate norms and start rebelling for our own lives, fullment and paths forward.-Shelley walks us through an exercise to define our Soul Fuels and our Soul Sucks to identify what in our life gives us passion and purpose vs what makes us miserable. -Fran & Shelley lay out the S-O-U-L Process as the starting point to take action.-How do we liberate ourselves from the shackles of should and get comfortable cutting out that which makes us unhappy. -Our why-dentity defines our decision-making process and allows our ego to affect our decision-making.-Courage and confidence are needed to convert fear into fuel. Quotes: -”Soulbbatical is a forever journey of living our truth.” -”Rebellion…is often unsuccessful because it’s on someone else’s terms.” -”It’s about what lights you up from the inside out. That’s what ‘successful’ looks like.” -”Is that someone else’s goal? Is that someone else’s expectation? Is that in alignment with my values?”-”What is that shackle of should?-”Every badass accomplishment is a series of tiny steps.”-“What surprises you. What scares you. What inspires you. What do you want more of or less of. Where are the ‘shoulds’?”-”I’m doing more things that fuel my soul than suck my soul.“-”I worked 25 years to get to this point and I feel empty.” -”What are you pretending not to know?”-“The strongest leaders in the world know how to ask for help.”-”Am I moving closer to who I want to become, or further away?”-“Busyness was a badge of honor for me.”-“We are not going to be playing big in the arena if we let fear in the driver seat.”-”Show up as who you want to be every day.”Shelley’s Three Daily Foundations to Success:-Start the day with Soul Statements that define my reality.-Remind myself of my values - freedom, authenticity and courage.-Check in with myself to understand what I need to do to show up as my best self today.This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.