The Brand is Female

Dana Ben David is Co-Founder and Creative Director of Healthybud, a brand reinventing the pet wellness category focusing on functional treats, meal-toppers and healthy and nutritional food for dogs. The Montreal-based company is leveraging superfoods that are usually more familiar to humans than dogs, such as ashwagandha, goji berries, or reishi medicinal mushrooms. A multi-passionate professional, Dana has an interesting background that gave her the knowledge she needed to start her company alongside her husband and their business partner. Before becoming an entrepreneur, she studied architecture, audio production, and voice acting, and as a trained vocalist and pianist, Dana also ventured into the music industry. In a tail-wagging twist on pet adoption, Healthybud unleashed an irresistible offer this last fall: a year's supply of free dog treats to anyone adopting a senior dog. That’s just one of Healthybud’s fun plays on building a community dedicated to pet wellness, a growing trend in North America. In this episode you’ll hear about:-Dana’s passion for branding, which she applies to Healthybud’s cheeky market positioning-How Dana’s multihyphenate experience in the music industry taught her skills she applies as an entrepreneur-The brand’s commitment to (re)inventing the pet wellness category with superfood, quality ingredients-The future of the pet food & health category.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Ana Andjelic, a brand executive renowned for transforming brands, discusses the importance of brand-building. Topics include navigating one's career, pillars of any brand, community-building, and storytelling. She emphasizes the significance of early fandoms, content influencers, and collaboration. Ana also shares insights on reviving a brand with nostalgia, the power of brand storytelling, and pitching to investors.

The beauty market is saturated, and it takes courage and vision to launch a new brand within the industry. A few years ago, such a visionary stepped onto the scene, changing the landscape with her unique approach. Haley Bogaert, an entrepreneur with over 15 years of hands-on experience in the beauty business, known for her expertise in all things eyebrows, founded HBFace inspired by her vision for a different beauty studio experience. HBFace reflects Haley's vision: chic, fresh, and inviting. A place where beauty is more than skin deep. It's about the relationships, the feedback from loyal clients, and the community built around these spaces. Haley didn’t have it easy. She experienced personal loss early on and turned tragedy into fuel to keep going and build a brand she was passionate about. She went on to open HB Face physical locations, and she launched her own skincare and makeup line, with each product echoing her belief that beauty should be fun, effortless, and stress-free. This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

In this episode, you'll hear an inspiring conversation with Leanne Citrone, a trailblazer in the hair and beauty industry turned Co-Founder of UDEA Wellness, as she shares her transformative journey and insights into holistic wellness.Leanne's profound experience in the hair and beauty domain allowed her to connect deeply with women from diverse backgrounds. Recognizing the common thread among their stories — a shared desire for betterment, visibility, and balance amidst life's demands — she embarked on her self-discovery path to find answers. Driven by a personal quest for vibrancy and vitality, Leanne ventured into cooking, holistic nutrition, and healthier lifestyle choices. Embracing her passion for food as a philosophy for living, she became a certified Nutritionist and Holistic Health Coach, believing in the transformative power of nourishing meals and their ability to heal and enrich our lives. Her journey led to the co-creation of UDEA Wellness, named after the goddess of vitality. Through UDEA's visionary approach, Leanne and her team curate supplements blending cutting-edge science with herbal medicine traditions. These meticulously formulated supplements offer a harmonious fusion of clinically researched actives and organic herbs, nurturing systemic balance and vitality.Leanne shares her inspiring journey and insights into UDEA Wellness, offering a deeper understanding of the transformative potential behind their expertly crafted supplements. She speaks about where holistic wellness meets practical nourishment, allowing women to embrace their best-self-energy-ever.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, join us on an enlightening journey with Kasey Crown and Jakki Leonardini, the visionary co-founders of WellSoul—a dynamic wellness education company designed to guide individuals toward profound healing and self-discovery.Kasey, a Transpersonal psychotherapist and wellness educator, challenges traditional mental health paradigms, advocating for a balanced integration of scientific and spiritual perspectives. With over a decade of experience in facilitating healing for individuals and groups, she focuses on unlocking vital wisdom to help people reconnect with their true selves.Jakki's transformative journey unfolded from her background as a high school teacher to her emergence as an intuitive energy healer. Her approach centers on empowering individuals to tap into their innate intuition and heal old wounds, allowing them to access their inner wisdom and align with their soul's purpose.Together as co-founders of WellSoul Kasey and Jakki bring a harmonious blend of psycho-educational and experiential workshops focused on healing core wounds, navigating trauma, and transcending pain to catalyze profound life transformations.In this conversation, you will hear more about their journey and approach, as well as find out how connecting to your inner wisdom may benefit your own life.Learn more about WellSoul here: https://wellsoulworkshops.com/ This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

In today's episode, we delve into the inspirational journey of Lexi Miles Corrin, Founder and CEO of WAXON Laser + Waxbar — an inclusive beauty and wellness brand dedicated to fostering confidence in one's skin.For over a decade, Lexi has championed the vision of helping everyone embrace their confidence through WAXON. Beginning with the flagship location in Toronto, Ontario, she established a robust franchise platform, providing a pathway for women to realize their entrepreneurial dreams.From this foundation, WAXON has flourished with 18 locations across Canada, embodying inclusivity and innovation. Lexi's leadership extends beyond expansion, a celebrity facial studio, further amplifying WAXON's commitment to holistic beauty and well-being.A mother of four children, Lexi shares her insights, challenges, aspirations and pieces of advice for balancing business with family time. Discover how she continues to inspire through WAXON, creating a supportive community and fostering a sense of confidence, independence, and success.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Meet Alexis Eizinas, the creative force behind Silvering, North America's trailblazing beauty brand designed specifically for naturally silvering hair. With over 30 years in the fashion and beauty industry, including a decade as an international model, Alexis transformed her personal quest for silver hair care into an innovative brand.Inspired by her mother's confidence in rocking silver hair during the 1980s and her own journey navigating beauty standards, Alexis is on a mission to redefine the perception of silvering hair, advocating for it to be seen as aspirational and chic. From her career as a model to her extensive background in beauty marketing, Alexis brings a wealth of experience to Silvering Beauty.This episode unveils her remarkable transition from high-fashion model to pioneering entrepreneur, highlighting her dedication to reshaping beauty ideals and empowering women to embrace their natural elegance. Tune in to explore the captivating narrative of Silvering and Alexis Eizinas' visionary journey in redefining beauty standards.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Welcome back to The Brand Is Female Podcast! In this episode, our host Eva Hartling unravel the extraordinary journey of Vivian McCormick, the innovative mind behind Wilet, a pioneering Canadian retailer revered for its exquisite 100% European linen bedding and home essentials.Beyond the realms of commerce, Vivian's narrative embodies resilience and transformation. A former lawyer turned community-builder and trusted advisor, her entrepreneurial spirit thrives in reshaping the landscape of rest and comfort.Vivian's vision for Wilet resonates with clarity—to solve rest-related challenges and cultivate a leading lifestyle brand centered on rejuvenation. Throughout this insightful conversation, she shares invaluable insights garnered from her journey, emphasizing the significance of goal-setting, strategic partnerships, and transparent communication.Join us as Vivian unravels the secrets behind Wilet's success, digging into her transition from a legal career to visionary entrepreneurship, her dedication to supporting underrepresented entrepreneurs, and her passion for fostering community and candid conversations, ranging from business intricacies to the art of folding a fitted sheet.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

In this week's episode, we explore the riveting journey of Alli Webb, the brilliant mind behind Drybar, a venture that skyrocketed to success, gracing the tresses of celebrities like Zooey Deschanel, Gwyneth Paltrow, and Julia Roberts.Amidst the accolades from Fast Company, Fortune, Marie Claire, and Inc., and a bestselling book, Alli faced the unseen challenges of her personal life. As her marriage unraveled, her son entered rehab, and her once-thriving business lost its luster, Alli found herself navigating the depths of depression.In this raw and insightful conversation, she opens up about the highs and lows of entrepreneurship, the toll success can take on personal life, and the transformative power of embracing one's messy truth – the title of her new book, launching today, November 14.   Join us as Alli shares her candid perspective on reinventing life, finding purpose beyond success, and navigating the tumultuous journey between laughter and tears. This episode is a testament to resilience, vulnerability, and the beauty found in embracing the messy truths that shape our lives. Tune in to discover the authentic and inspiring story of Alli Webb.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

MMH Blockchain Group CEO Emma Todd's pioneering role as a woman of colour on two publicly traded boards in Canada in 2022 marks a significant milestone in the tech industry.As a board member of the Canadian Blockchain Consortium (CBC), Emma has collaborated with major global financial institutions, including JP Morgan Chase, Bank of America, and HSBC. Her impactful speeches at venues like the Parliament in Ottawa and the United Nations Headquarters, along with recognition in prestigious publications, underscore her influential contributions.In this episode, Emma shares her insights and experiences, offering advice on resilience and determination in pursuing one's goals. Her story serves as an inspiration, showcasing the power of perseverance and fearlessly charting new paths in the ever-evolving world of blockchain.Tune in to be inspired by Emma Todd's remarkable journey and her unwavering commitment to breaking barriers in the tech industry.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale