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The Brand is Female

Latest episodes

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Jul 9, 2024 • 27min

Leveraging tech to help women with breast cancer; with My Breast Day's Tracy Persson

Tracy Persson, a proud Indigenous entrepreneur and breast cancer survivor, has made it her mission to support women on their breast health journey.Tracy is the founder of My Breast Day, an innovative app designed to support women pre- and post-breast cancer diagnosis. The app has gained recognition, making it to the Top 100 and Semi-Finals in the Pow Wow Pitch, an Indigenous entrepreneur competition. Tracy's work extends beyond My Breast Day; she is also the founder and previous owner of the Cozy Intentions clothing line and Soul Remedies Inc. Tracy is also dedicated to supporting her community in a variety of ways.  In today's episode, we explore her path and her unwavering commitment to supporting underserved communities.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale
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Jul 2, 2024 • 38min

The first woman of hockey, with Manon Rheaume

In the fifth episode of our mini-series presented by GoodLife Fitness dedicated to the first season of the PWHL and what it represents for women in sports and beyond, we bring you the story of Manon Rhéaume, a trailblazer who shattered the ultimate glass ceiling in the world of hockey. In 1992, she made history as the first and only woman to play in an NHL game, stepping onto the ice as a goaltender for the Tampa Bay Lightning. Manon also became the first female to sign a professional hockey contract, enjoying a six-year career in the minor leagues. Her achievements on the ice also include winning Gold Medals at the 1992 and 1994 World Hockey Championships and an Olympic Silver at the 1998 Nagano Games, the first to feature women’s hockey. Manon's journey is one of perseverance and breaking barriers. In 2022, she joined the LA Kings as a hockey operations and prospect adviser, further cementing her legacy in the sport. Throughout her career, Rhéaume encountered significant challenges and seemingly insurmountable odds, yet she remained undeterred in her pursuit of her dreams. Today, she shares her journey to inspire others to pursue their aspirations with determination and courage, both professionally and personally.As the pioneering woman to compete in the NHL and shatter more ceilings for women in hockey (not to mention inspire generations of young women in sports), she offers not just her experiences but also vital strategies for overcoming obstacles, engaging allies, and pushing beyond comfort zones to achieve success.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale
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Jun 25, 2024 • 52min

Inclusivity for all athletes; with You Can Play's Mandy Cronin and David Palumbo

This week, as part of our mini-series presented by GoodLife Fitness about the inaugural season of PWHL, host Eva Hartling is in conversation with two executives from the You Can Play Project: Lead for Corporate Partnerships and Pro Female Hockey Player Mandy Cronin, and Chairman David Palumbo. You Can Play's mandate is to ensure safety and inclusion for all participants in sports, with a focus on 2SLGBTQ+ athletes, coaches, and fans.Mandy joined You Can Play last year, bringing her experience as the former GM and Goalie Coach for the Toronto Six, where she was instrumental in founding a new women's professional hockey franchise. She’s dedicated to fostering a sense of belonging in sports for everyone.David, as Chairman, champions 2SLGBTQ+ inclusion and belonging within the sports community, driving initiatives that challenge traditional sports culture.Today, we’ll explore how You Can Play is making a difference, the strategies Mandy and David are using to further their mission, and their thoughts on the newly formed PWHL and its impact on women and 2SLGBTQ+ athletes.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale
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Jun 18, 2024 • 37min

Pucks, passion, and progress; with PWHL Ottawa Captain Brianne Jenner

This episode, part of our mini-series dedicated to PWHL’s inaugural season presented by GoodLife Fitness, features Brianne Jenner, pro hockey player and PWHL Ottawa Captain. Brianne is a two-time Olympic gold medalist and was crowned MVP of the women’s hockey tournament at the Beijing 2022 Winter Olympics. Brianne was part of the first signings announced by the PWHL in 2023 and plays for Ottawa as part of the original six.Originally from Oakville, Ontario, Brianne played college hockey with the Cornell Big Red and has been integral in the development of women's hockey both on and off the ice. She is on the executive committee of the PWHL Players Association, advocating for the growth and sustainability of the sport.Beyond her impressive athletic career, Brianne is dedicated to nurturing the next generation of hockey players through her Hockey Academy in Oakville and Ottawa. She hosts her own training program, where she helps young players develop their skills. Brianne's dedication extends beyond the rink as she continually works to support her community, making her an inspiring role model and a driving force in women's hockey.In this conversation, we dive into her journey, her vision for the future of women's hockey, and the incredible impact she's making both on and off the ice.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale
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Jun 13, 2024 • 49min

The power of partnership on and off the ice, with Pro Hockey Players Emerance Maschmeyer and Geneviève Lacasse

In the second episode of our special PWHL mini-series presented by GoodLife Fitness, we explore the careers of two standout athletes, both Olympic Gold Medalists in women’s hockey and both professional hockey players: PWHL Ottawa Goaltender Emerance Maschmeyer and Genevieve Lacasse, Manager, Corporate Sponsorships & Sales for PWHL. In this conversation, we dive into the couple’s views on the significance of the inaugural PWHL season and what its creation means for women in sports. Join us as we discuss their journeys, triumphs, and the bond they share in the world of hockey. Emerance Maschmeyer, known for her collegiate career at Harvard and a 29-save performance in the 2015 NCAA National Collegiate Women's Ice Hockey Tournament, has also made her mark internationally. She earned gold at the IIHF Women's World Championship and the Winter Olympics and now plays for Ottawa as a goalie in the Professional Women's Hockey League.Geneviève Lacasse, a former goaltender for the Canada women's national hockey team, is a two-time Clarkson Cup winner and an Olympic and IIHF World Championships Gold Medalist. After retiring from professional hockey in September, she joined the PWHL front office, continuing her dedication to the sport.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale
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Jun 11, 2024 • 29min

Updating the condom aisle for everyone’s sake, with Jems’ Whitney Geller and Yasemin Emory

In this episode, we’re shining a light on the co-founders behind Jems, a non-toxic condom company with gender-inclusive packaging and language, Whitney Geller and Yasemin Emory.Yasemin and Whitney, who by then had already been operating their own design agency, noticed a gap in the market while searching for contraception options between their pregnancies. The condom aisle lacked appeal due to its outdated packaging and language – the category was targeting straight men only, with products that hadn’t been updated in decades, and left women and gay folks out of the conversation altogether. As a result, they embarked on a mission to revolutionize the industry. Jems isn't just about condoms; it's a platform for expansive education, sparking conversations on everything from sexual health to love, power, and beyond. With a commitment to simplicity and transparency, Jems is normalizing safer sex with condoms that are healthier and cater to everyone’s needs.In this episode, we'll hear from Whitney and Yasemin about their journey into the industry, the challenges they've faced, and their vision for the future of sexual wellness. Here is our conversation. This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale
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Jun 4, 2024 • 33min

Giving a “Fig” about your skin with the help of science-forward skincare, with Formula Fig’s JJ Walsh

This episode highlights a true pioneer when it comes to science-forward skincare that transforms everyday life. JJ Walsh founded Formula Fig, inspired by her rich background in the world of fashion and experiential design. She began her career working under the British editor Isabella Blow at Tatler, eventually becoming a fashion editor herself. JJ’s creative journey included writing for British Vogue and Conde Nast Traveler, later founding her own design firm to work with some of fashion’s most prominent brands. She transitioned her focus to wellness and skincare after relocating to Vancouver, establishing Formula Fig in 2019, a skincare company known for its luxurious facial bars offering high-tech facials, vitamin shots, and clean beauty products, all in an inviting and aesthetically pleasing environment.Her mission with Formula Fig is to make expert skincare accessible through innovative, design-led experiences. Uniquely female-founded and operated, Formula Fig emphasizes community, design, and service, helping customers #GiveAFig about their skin. This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale
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May 28, 2024 • 29min

Driving a successful transition in the transport industry, with Andy Transport’s Andreea Crisan

This episode spotlights a fascinating succession story, featuring Andreea Crisan, who’s become a leader in the transportation industry, a space where women tend to be under-represented to say the least.From the age of 11, Andreea worked in some capacity or another alongside her father, navigating the challenges of immigration and unemployment to ultimately see him establish Andy Transport. After her business studies, Andreea chose to eventually take over the role of CEO from her father, expanding the company’s operations and diversifying its business units. Today, Andy Transport has one of North America's Top 250 largest fleets and earned recognition as one of Canada's fastest-growing companies.As President and CEO, Andreea carries forward a legacy of excellence and empowerment, guided by the wisdom imparted by her father. Through her example, she inspires others to embrace curiosity, embrace uncertainty, and pursue their passions with courage and conviction. There are so many amazing businesses in need of a good succession in Canada, and we hope this conversation inspires you to consider this model as an option, whether you’re a new entrepreneur looking for a fresh project, or an established one, looking for a successor. This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale
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May 21, 2024 • 35min

Reimagining hospitality and our connection with nature, with arcana’s Felicia Snyder

Felicia Snyder is Co-Founder of arcana - a literal sanctuary in the hospitality industry that offers guests, specifically those living in cities, a transformative space to reconnect with nature and themselves.Located in the woods just under two hours northwest of Toronto, arcana is a hidden retreat featuring mystical mirrored cabins that seamlessly blend with the environment year-round. Once guests book, they are given the precise location, granting access to this wellness hideaway. Each cabin includes a queen bed, kitchenette, private fire pit, sauna, and access to 15 kilometers of marked trails.With a background in corporate leadership and growth, Felicia's journey to entrepreneurship has been nothing short of remarkable, including as a founding executive of cannabis brand Tokyo Smoke, which was acquired by Canopy Growth in 2018. Inspired by her maternity leave experience, Felicia seized the opportunity to create arcana where she not only reimagines hospitality but also champions sustainable design and responsible business practices. Her dedication to environmental preservation extends beyond the walls of arcana, as she continues to advocate for sustainable living and innovation in her community.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale
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May 18, 2024 • 32min

Inspiring thought leadership, with C2 Montréal’s Anick Beaulieu

This special episode features an engaging conversation with Anick Beaulieu, the CEO of C2 Montréal, a premier annual event that draws over 5,000 participants from more than 60 countries and 30 industries. As C2 Montréal prepares for its 13th edition from May 21-23, 2024, this internationally acclaimed forum will spotlight entrepreneurship, innovation, and creativity again. Over 100 global experts will convene for more than 40 conferences, labs, and coaching sessions, fostering transformative discussions that extend beyond the three-day experience.Anick Beaulieu, with her entrepreneurial background, leads the C2 Montréal team in orchestrating impactful conversations and building lasting partnerships with industry leaders worldwide. Her efforts have significantly enhanced the event's global standing.Deeply embedded in Montreal's business community, Anick is a staunch advocate for innovation and serves on the board of directors of Zú, an incubator for creative entrepreneurs founded by Cirque du Soleil's Guy Laliberté.Tune in to hear Anick's insights on driving innovation, building international networks, and the future of entrepreneurial ecosystems.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

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