Making space for Indigenous voices in beauty with Cheekbone’s Jenn Harper

Jenn Harper is the Founder and CEO of Cheekbone Beauty, a brand rewriting the rules of the beauty industry — and redefining what it means to lead with purpose.

In this episode of The Brand is Female, Jenn shares the incredible journey that took her from working in food service and sales to launching a mission-driven beauty brand from her kitchen table. A dream about three Indigenous girls covered in lip gloss became the spark for Cheekbone Beauty — but it was her drive, curiosity, and resilience that turned it into a nationally recognized brand rooted in sustainability and Indigenous representation.

Jenn opens up about the early days of building the brand as a side hustle, teaching herself how to make product through Google searches and YouTube videos, and navigating the beauty world without a traditional background. She also speaks candidly about the challenges of building a clean, transparent supply chain and why staying true to her values meant turning away from easy solutions.

This is a conversation about resilience, representation, and rewriting the narrative — both in beauty and in business.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale