Let's Talk Pricing Podcast

Per is a thought-leader in all things pricing with a specialization in teaching companies how they can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for major conferences, appears regularly on podcasts and business radio shows, and is regularly quoted in the financial and business press. His new book, “The Price Whisperer - A Holistic Approach to Pricing Power” is available at booksellers nationwide and online.

This episode will be geared towards introducing the audience to the best practices in pricing processes from around the world which can be implemented immediately.  We will conclude this episode with a look ahead on how some of the latest  technologies can be implemented into the pricing frameworks of the future.  We will answer questions like: -Can I use any best practices for quick wins with pricing?  -How does pricing work differently in times of high inflation?   -What is the difference between pricing infrastructure for B2B and B2C?  -What aspects of pricing should be handled in house vs outsourced?  -What aspects of pricing should be handled by personnel vs automated?  And much more! Speaker Info: Kiran Gange is the CEO and founder at RapidPricer, an Artificial Intelligence based  company in Amsterdam that specializes in reducing food waste through real time  pricing for retailers. Previously, he had founded CustoLogix in the year 2008 to help  retailers leverage analytics and mathematical capabilities for pricing and promotions.  Kiran has also founded Global Launch Base, an internationalization consulting firm in  2021 which helps European companies with international go-to-market strategies and  market launches.  He has over 16 years of experience launching innovative technologies around  the world. He has consulted on behalf of large consulting companies such as PwC, IBM  and Kurt Salmon at some of the largest retailers in the world. His entrepreneurial  experiences include successful ventures in the Silicon Valley, Mexico City, Bangalore,  Amsterdam and New Delhi. He holds a Bachelor's Degree in Mechanical Engineering  with honors from the Bangalore Institute of Technology and an MBA from the  Pepperdine University on a full merit scholarship.

Business-to-Business companies are facing an unprecedented number of challenges now including pressure from customers’ purchasing departments, uncertain supply chains, raw materials cost changes, turbulent times, and more. This podcast will discuss best practices that you and your company can use to capitalize on your opportunities. Instead of academic theories, we will review real-life examples where companies used business acumen and the value they provided to the marketplace to thrive despite the obstacles that they faced.

Speakers Matt Johnston, Founder and CEO of EPIC Conjoint, and Robert Ribciuc, Managing Partner of EBITDA Catalyst, provide answers to pressing pricing questions centered around democratizing access to better pricing  methods. They address concerns such as: 1. Why expanding access to better pricing tools and insights to more actors in the economy matters. 2. How Epic Conjoint is creating faster, more accessible solutions for pricing research. 3. How EBITDA Catalyst is using its Mission-Driven Pricing framework to contribute pricing insights to SMBs, start-ups and non-profits. In addition they'll answer questions like: a) What does “democratizing access to better pricing” mean to each of you? b) Why is this something you get excited about? c) Can you give me an example or two from your specific firm’s work? d) Is democratizing access not, at some level, cannibalizing higher value business? e) How does knowing each other and that both of you care about this help you as you balance this against other priorities?

Simon-Kucher consumer and retail expert and Partner, Shikha Jain, discusses the expectations and best practices for this holiday shopping season, including trends in consumer behavior and spending, the impacts of inflation on shopping carts and budgets, where and when you will see shoppers, and the effects of rising inventory glut. Jain answers questions such as: - Discuss the Holiday Shopping study and what it exposes about inflation and other economic trends in 2022. - How can retailers respond to these trends? - Do shoppers value experiences or products more now, considering the pandemic?  - Which promotions should shoppers expect the biggest discounts from this season? - Why is Black Friday, in general, important to a company's bottom line? - Which group of shoppers will be doing the most shopping this season?

Customers expect their vendors to offer them a seamless omnichannel buying experience across all sales channels. Omnichannel selling creates a dilemma for B2B pricing teams due to inherent product and price complexity and the widespread practice of negotiated pricing. How do you offer the right price, accurately and immediately, whether a customer interacts with a visiting sales rep, a service rep at a branch counter, a call center rep or your web shop?

Robert Ribciuc by Professional Pricing Society

Salespeople always seem to ask for discounts. Do we really need to approve them? They are told to sell value, but if they don’t even know what value means, how can they? Let’s talk with Mark about how we can help salespeople win more deals, at HIGHER prices.

The value-based pricing model as well as the respective tools like conjoint analysis are still building on the assumption that customers behave like the famous ‘Homo economicus’ – perfectly informed selfish and rational decision makers with stable preferences. In other words, value-based pricing is leaving significant margins on the table, as it is not really capturing the psycho-logics and predictable mistakes in human purchase decisions. Behavioral Pricing is equally well equipped to develop an optimal pricing strategy as it is to provide appropriate tools to actually execute it. Besides helping to design more profitable pricing strategies, it will also help to minimize the famous clash between pricing and sales when strategy hits practice at the end of the day.

We are living in a period characterized by inflation and volatility. Over the past year, the increase of commodities and business expenses have put a strain on the bottom line. This problem is exacerbated by the fact that customers are struggling with the same input cost shifts and seismic changes in demand making it difficult to simply pass on cost increases. Through practical examples, participants will be armed with a blueprint of how to take immediate action.