PPS Pricing Podcast cover image

PPS Pricing Podcast

Democratizing Access To Better Pricing

Nov 23, 2022
26:15

Speakers Matt Johnston, Founder and CEO of EPIC Conjoint, and Robert Ribciuc, Managing Partner of EBITDA Catalyst, provide answers to pressing pricing questions centered around democratizing access to better pricing  methods. They address concerns such as:

1. Why expanding access to better pricing tools and insights to more actors in the economy matters.

2. How Epic Conjoint is creating faster, more accessible solutions for pricing research.

3. How EBITDA Catalyst is using its Mission-Driven Pricing framework to contribute pricing insights to SMBs, start-ups and non-profits.


In addition they'll answer questions like:

a) What does “democratizing access to better pricing” mean to each of you?

b) Why is this something you get excited about?

c) Can you give me an example or two from your specific firm’s work?

d) Is democratizing access not, at some level, cannibalizing higher value business?

e) How does knowing each other and that both of you care about this help you as you balance this against other priorities?

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