Join us in this engaging podcast episode as we explore the dynamic world of B2B pricing with Vivek Anand, a seasoned expert of AI and Data Science. Delve into real-world applications, from crafting robust segmentation solutions to addressing complex pricing challenges. Learn how Vivek has measured the tangible value of their solutions for Fortune 500 companies and successfully driven adoption within sales teams. Discover the broader landscape of B2B commerce where AI and data science play pivotal roles and gain insights into potential concerns with the increasing use of AI, particularly in the context of Gen AI. This conversation promises to be a deep dive into the transformative power of technology in reshaping the B2B pricing landscape.

President of the Professional Pricing Society, Kevin Mitchell, steps into the PPS Podcast to share with us what he believes to be the hottest topics of the year for the pricing profession and what "pricers" in the new year. Attendees Will Learn: What’s New and What’s Next for Pricing Professionals in 2024 How to Use “Arts and Sciences” to Gain Traction Inside and Outside of your Organization How to Use Analytics and Insights for Profitable Growth The Latest Offerings PPS is Bringing to Its Members

We will explore how this visionary concept can transform cities, making them more sustainable and vibrant, and discuss the integration of frameworks like SBTi and TCFD. We also can touch upon historical parallels in pricing strategies. Athba Samarai is a visionary leader with over 18 years of progressive experience in financial management and strategic commercial solutions who is recognized for possessing a deep commercial insight and pioneering entrepreneurial mindset. She excels in nurturing mutually beneficial partnerships, crafting innovative problem-solving approaches, and successfully addressing intricate pricing challenges influenced by market dynamics. She has served as a catalyst for transformative change and exhibit adept team leadership, consistently motivating teams to achieve peak performance. She has demonstrated proficiencies in SAP, Tableau, ERP systems, and Lean Six Sigma methodologies. Furthermore, her bilingual proficiency in both Arabic and English fosters seamless cross-cultural collaboration, enhancing their effectiveness in diverse business environments.

Join Heather Richey and Kaavya Muralidhar to talk about what it takes to be successful with AI in your pricing practice. In this discussion, we will walk through what you need to know about AI, how to tell if your organization is ready to use AI, and how to measure success.

This conversation will focus on the importance of transforming your pricing processes to meet evolving B2B buyer needs. When you decide to embark on transformation, that’s only the first step! Listen in to learn about who to include and why to ensure successful adoption and return on investment.

Jean-Manuel Izaret (JMI) is the global leader of BCG’s Marketing, Sales, and Pricing practice. Before joining BCG in 1997, he received a PhD from Ecole Centrale in Paris. As a Bruce Henderson Institute Fellow, he has studied pricing model innovations in technology, biopharma, industrial goods, financial services, and consumer services. He also explored how pricing and economic models could help solve issues such as education and climate change mitigation. JMI lives in Berkeley, California. Read More by visiting: https://www.bcg.com/capabilities/pricing-revenue-management/game-changer-the-new-strategic-pricing-book  

Finding new ways to create value is critical. Monetizing that value effectively year over year? Even more so. However we’re all facing headwinds as investment budgets are becoming more scrutinized and expectations around price justification are returning to pre-pandemic levels. Leaders need a simple approach for how to price innovative solutions in a logical, simple and repeatable way to prioritize initiatives that drive pricing power and sustainable growth. This workshop will present a simple and systematic method for pricing new solutions. Adnan Akbari, Senior Director of Pricing Adnan specializes in helping firms commercialize software-based offerings. He has almost 20 years of experience in consultative and in-house roles across energy management, technology, and insurance, leading growth initiatives within Fortune 500 companies focused on building pricing organizations, service offering development, and sales strategy. He has an MBA from the Tepper School of Business at Carnegie Mellon University and a BS in Information Systems from DePaul University. Derek Neal, Engagement Manager  Derek is responsible for managing pricing projects for cross-industry clients, working with client teams to improve profitability and market position. He has over ten years of operational and consulting experience within the enterprise software, private equity, and financial services industries. Derek holds an MBA from the Kellogg School of Management at Northwestern University and a BS in Operations Research from Columbia University.

This podcast discusses the challenges of pricing spare parts for machine manufacturers and the limitations of traditional pricing models. It explains the advantages of market-based pricing, including maintaining profitability and incentivizing innovation. The podcast also explores the benefits of market-based pricing in a dynamic industry and the challenges of implementing it. It emphasizes the importance of data collection, access to information, and alignment with customer needs in successful pricing strategies.

Kevin Mitchell, founder of Professional Pricing Society, and Jeet Mukherjee of Holden Advisors discuss the concept of pricing power and its measurement. They explore the complexity of pricing, incorporating behavioral economics and psychology. The importance of pricing power is emphasized, along with the need for a comprehensive go-to-market strategy. They also highlight the significance of considering the total cost of ownership in pricing decisions.

The podcast discusses strategic and effective price management, covering topics like pricing strategies, segmentation, perceived value, commercial policies, elasticity, optimization, and governance. It also explores value-based pricing and upcoming conferences on the topic.