Pricing Analytics and Strategies Along the Customer Journey

How can businesses leverage pricing analytics to optimize profitability at every stage of the customer journey? In this episode, Kevin Mitchell sits down with Fred Puech, founder of Keenalytix, to explore the key pricing touchpoints—everyday pricing, promotions, and loyalty programs—and how companies can use data-driven strategies to enhance revenue.

Fred shares insights from his 15+ years of experience and over 120 completed pricing projects, breaking down the essential analytics tools businesses need, common pricing pitfalls to avoid, and practical steps to implement a winning pricing framework.

💡 Key Takeaways:
✅ The role of pricing at different customer journey touchpoints
✅ How businesses can use pricing analytics for smarter decisions
✅ Common mistakes in promotions and loyalty programs—and how to fix them
✅ Where to start with data collection and analysis for effective pricing

Fred will also be leading a workshop at PPS profitABLE: Dallas on Pricing Analytics and Strategy for Optimal Growth in B2C—don’t miss the chance to learn from him in person!