
Bloomberg Business of Sports
Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.
Latest episodes

Oct 18, 2024 • 39min
Welcoming BOS Nation FC, US Grand Prix Preview
Join host Michael Barr and special guest host Vanessa Perdomo, sports correspondent for Bloomberg Originals, for a look at some of the latest headlines and stories in the business of sports. Boston has a new team to root for: BOS Nation FC. The newly announced team will start play in the National Women's Soccer League in 2026. Jennifer Esptein is controlling owner of the new club. She joins to discuss its establishment and the growth of women's soccer. James Vowles, team principal for the Williams Racing Formula 1 team speaks with Michael and Vanessa, along with Bloomberg Pursuits auto columnist Hannah Elliot about the US Grand Prix taking Austin this weekend and F1's rapid growth in the US. Plus, Athletes.org founder and chairman Jim Cavale examines the state of college sports in 2024.See omnystudio.com/listener for privacy information.

Oct 11, 2024 • 39min
Jerry Jones and Roger Penske Bring IndyCar to Dallas
Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.Tom Brady is planning to sell 47 pieces from his personal collection of watches and sports memorabilia at Sotheby's New York this winter. Bloomberg Pursuits reporter and editor James Tarmy joins to discuss.Former New York Rangers head coach and Stanley Cup winner Mike Keenan joins to share his outlook for the new NHL season and to discuss his new book, "Iron Mike: My Life Behind the Bench".Then, we listen in on a conversation with Dallas Cowboys owner Jerry Jones and Penske Corporation founder, chairman and CEO Roger Penske. The two billionaires talk about their plans to bring IndyCar racing to the streets outside of AT&T Stadium and more with Bloomberg Originals chief correspondent Jason Kelly and Bloomberg Dallas bureau chief Julie Fine.Plus, a preview of the latest episode of "The Deal with Alex Rodriguez and Jason Kelly", featuring David Rubenstein, co-founder of The Carlyle Group and host of Peer-to-Peer Conversations on Bloomberg TV and Radio. See omnystudio.com/listener for privacy information.

Oct 4, 2024 • 39min
Baseball Hall of Famer John Smoltz on MLB Postseason
Join host Michael Barr and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. Baseball Hall of Famer and Fox Sports analyst John Smoltz breaks down the MLB playoffs and shares his thoughts on the recent passing of Pete Rose. Bloomberg Originals chief correspondent Jason Kelly also joins to talk about the new season of "The Deal With Alex Rodriguez and Jason Kelly" and the latest episode featuring tennis legend Billie Jean King. Plus, Bloomberg News legal reporter Chris Dolmetsch dives into why a former Jacksonville Jaguars executive, who admitted to stealing more than $22 million dollars from the club, is suing FanDuel. See omnystudio.com/listener for privacy information.

Sep 27, 2024 • 39min
"Slaying The Trolls": A Look At Gender Inequality In Sports
Join host Michael Barr and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. Bloomberg investigative reporters Peter Robison and Noah Buhayar detail their Bloomberg Businessweek feature story and recent Bloomberg Big Take on how college athletes who aren't in the upper echelon of their respective sports are growing vulnerable to boosters who make promises they can't keep. Then, Michael, Damian and Bloomberg Originals sports correspondent Vanessa Perdomo speak with Southern Utah University economics professor David Berri about a book he recently co-authored, "Slaying The Trolls!" - about how women in sports have historically been marginalized, the gender pay gap and some of the common misconceptions about women's sports. Plus, a conversation with Playfly CEO Michael Schreiber on the impact of private equity in the NFL, and how his firm is navigating the changing sports media landscape.See omnystudio.com/listener for privacy information.

Sep 20, 2024 • 39min
How Ousted Nike CEO John Donahoe's Plan Backfired
Former Nike CEO John Donahoe discusses his ousting following a tumultuous tenure focused on shifting the brand to a direct-to-consumer model. Elliot Hill, his successor, shares insights on rebuilding Nike's relationships with retailers. Bloomberg contributors Kim Bhasin and Lily Meier dissect the implications of Donahoe's choices on Nike’s growth and the broader sports landscape. Additionally, Elizabeth Pritchett highlights Gensler's efforts to create dedicated spaces for women athletes, addressing the gender gap in sports infrastructure.

Sep 13, 2024 • 39min
Steph Curry And More From Power Players Event, Athletes Mark 9/11
On this special edition of the Bloomberg Business of Sports, host Scarlet Fu presents several conversations from Bloomberg Power Players New York - a live event from Bloomberg World Headquarters that brought together some of the top names at the intersection of sports, business and technology. Bloomberg Originals sports correspondent Vanessa Perdomo sits down with National Women’s Soccer League commissioner Jessica Berman and star player Midge Purce to talk about how women’s soccer is growing, and about Purce’s new reality TV series. We also hear Vanessa’s panel discussion with NBA superstar Steph Curry and Under Armour CEO Kevin Plank about Curry’s experience at the Paris Summer Olympics and his relationship with Under Armour. Then, we hear Bloomberg Originals chief correspondent Jason Kelly conversation with former NBA star and Team USA Basketball managing director Grant Hill about his investments in basketball. Plus, this past week, celebrities, including several big name athletes, commemorated the anniversary of the September 11th attacks with a day of fundraising on the trading floor at Cantor Fitzgerald. We hear from former New York Giants receiver Victor Cruz, former New York Yankees outfielder Nick Swisher, NHL Hall of Famer Henrik Lundqvist, and multi-time Super Bowl champion Rob Gronkowski.See omnystudio.com/listener for privacy information.

Sep 6, 2024 • 39min
Surveying Chiefs Kingdom: A Look Inside the NFL's Top Team
Join host Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. We celebrate the start of the NFL's regular season with an inside look at arguably the league's top team: the Kansas City Chiefs. We listen to portions of a conversation with Chiefs co-owners Dan and Clark Hunt as they sit down with Bloomberg Originals chief correspondent Jason Kelly for a look at the brothers' $6.5 billion sports portfolio. Then, Damian, along with Jason Kelly and Bloomberg Originals sports correspondent Vanessa Perdomo chat with Chiefs president Mark Donovan to talk about how his team is looking to engage with fans around the world and grow its footprint - all while the team seeks what would be an unprecedented third straight Super Bowl win. Plus, Goldman Sachs executive Nicole Pullen Ross provides insight into the NFL's decision to allow private equity stakes in teams and discusses her firm's growing interest in sports-related finance. See omnystudio.com/listener for privacy information.

Aug 30, 2024 • 39min
Rooting Out Risky Bets, NFL Lets Fans Dive Into Data
Join host Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. Bloomberg Originals sports correspondent Vanessa Perdomo joins to talk about why US based investors seem to be losing interest in UK football clubs. Bloomberg Businessweek contributor and author Devin Gordon discusses his reporting on a tech-driven company, US Integrity, that flags suspicious sports-related wagers. Plus, Gil Moran, Head of Business Strategy and Operations for the NFL details the recently announced launch of the "NFL Pro" service, which provides rarely seen "advanced stats" to fans for a fee.See omnystudio.com/listener for privacy information.

Aug 23, 2024 • 39min
NFL Players Open Up on Impact of Sports Betting
Join host Michael Barr, Scarlet Fu and special guest host Vanessa Perdomo of Bloomberg Originals for a look at some of the latest headlines and stories in the business of sports. Bloomberg Originals chief correspondent Jason Kelly discusses his latest Bloomberg Businessweek cover story on NFL players are grappling with legalized gambling and how it impacts every aspect of their sport and individuals careers.Then, Bloomberg US sports business reporter Randall Williams shares the latest as the NFL continues to move closer to voting on allowing institutional investors and private equity firms to buy into franchises. We look ahead to the start of a post-realignment NCAA football season with NCAA Mountain West Conference commissioner Gloria Nevarez. She also talks about how Caitlin Clark's popularity could help buoy women's collegiate sports outside of basketball.Plus, a portion of a conversation with Danny Wirtz, chairman and CEO of the NHL's Chicago Blackhawks and Michael Reinsdorf, president and CEO of the NBA's Chicago Bulls from the Democratic National Convention this past week in Chicago. They spoke with Bloomberg Balance of Power hosts Joe Mathieu and Kailey Leinz. See omnystudio.com/listener for privacy information.

Aug 16, 2024 • 39min
A Look Ahead at Future Olympics in LA and Salt Lake City
Join host Michael Barr and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. Bloomberg News US sports business reporter Randall Williams talks about how the NFL is gearing up for the Summer Games heading to Los Angeles in 2028, and the Olympic debut of flag football. Fraser Bullock, president and CEO of the Salt Lake City-Utah Committee for the Games joins to talk about how the city got tapped to host the 2034 Winter Games and how Utah will welcome the Olympics after last hosting 32 years ago. Plus, Bloomberg Opinion columnist Adam Minter discusses his piece on the evolving economics of small school college football and the recent deal FIU struck with pop star Pitbull to drum up attention and bring in money.See omnystudio.com/listener for privacy information.
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