When It Hits the Fan

David Yelland and Simon Lewis share their tips on dealing with the media

Quick Wins is a series of mini episodes from the When It Hits the Fan team to steer you through your own personal PR in your working life.In this episode, David and Simon answer listener Joe's question about how to deliver difficult information that people may not want to hear. Getting the tone right is crucial, tell it like it is and be visible.Producer: Eve Streeter Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss an extraordinary and terrifying weekend of political drama in the US, with the attempted assassination of Donald Trump crowding out calls for Joe Biden to quit the presidential race. And they reflect on England losing out once more on the main prize at an international football tournament.How does the invisible industrial complex of spin that quietly hums along, shaping so much of what you see and hear, kick into action in these moments of high public drama? How do communicators use their skill in crafting words - and images - to create history, to fashion phrases that capture moments which live forever? Simon takes us behind the scenes at Number 10 and the Palace.They reveal two areas of PR not often discussed in public: Loser PR – how to lose in public – and Elder PR – the art of giving Fan-Hitting counsel to very old and very powerful men who are inclined not to listen. Is there an expert in Elder PR at work in the White House?Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Just days after Sir Keir Starmer entered Downing Street, David Yelland and Simon Lewis take a special deep dive into what may prove to be a great communications reset at No 10 under the new Prime Minister, with greater transparency at its heart. But will Sir Keir be able to create the space to govern between the media and his administration? And if he plans to build, build, build, how is he going to manage being very unpopular in a populist era?Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

With the UK general election upon us, David Yelland and Simon Lewis look at the two sides of campaigning of all kinds – positive PR and negative PR. Who decides whether to go for optimism or fear, and what works? In the great game of persuasion that is PR, connection is key. When Banksy’s migrant boat was carried across a sea of hands at Glastonbury it was a moment of powerful positive communication. But in the world of short-term political campaigning, negative PR can be an equal but opposite strategy. Also, as many MPs and prospective MPs face the possibility of defeat, David and Simon dsicuss the art of being disappointed in public. How best to lose with cameras whirring? And the power of being seen in the right place with the right people at the right time – why the PR industry loves Wimbledon. Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Three podcasts, one question: How influential is the media on the election?Newscast, The Today Podcast and When It Hits The Fan are coming together for a special election episode. Hosts from all three podcasts will discuss the role of the media in this summer's political campaign. Do newspapers still matter to political campaigns? Do the TV debates change people’s minds? And how much impact is social media really having?The episode features Adam Fleming, Amol Rajan, Alex Forsyth, Marianna Spring, David Yelland and Simon Lewis. This episode was a collaboration between the teams that make Newscast, The Today Podcast and When It Hits the Fan.

David Yelland and Simon Lewis discuss Taylor Swift’s 'magical air cover' and the power of having your photo taken backstage or anywhere inside the Eras tour, whether you’re the Royal family or Keir Starmer. But would every politician risk the Taylor test? And the latest political fan-hitters - why no-one wants to be a 'Putin ally', the Conservative’s 'Betgate' and how to get your message across if you're the SNP and you know most people listening can’t even vote for you.Also, how podcasts, social media and the change in the velocity and ferocity of comment has so damaged the reputation of Gareth Southgate’s England. Is it possible to recover from losing the commentariat?Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis administer the Fan Hitter PR slide rule to Sir Keir Starmer's election campaign. How has the Labour leader dealt with some of his stickier PR moments around his previous endorsement of Jeremy Corbyn, questions on tax and his dad's job as a toolmaker provoking laughter in Grimsby? Also, even though they are currently ahead in the polls, Labour - like the England football team - has to deal with the perennial PR problem of expectation management. Perhaps they could both learn a thing or two from the Royal Family?Also, the Green Party's election campaign. How do you keep people listening when your core message - climate change - could be seen as alarmist? One solution is to focus your comms locally, which is what the Greens are doing. As is Nigel Farage...And finally, actor Joe Alwyn has spoken out about his previous relationship with Taylor Swift. What can we learn about being dragged into the media spotlight on account of who you love – and then break up with? How best to deal with the global glare of Swifty scrutiny?Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David and Simon analyse what is arguably the biggest PR moment in British electoral history - Prime Minister Rishi Sunak's decision to leave the D-Day celebrations in Normandy early. Simon takes us behind the scenes at Number 10 to try to work out exactly how things went so wrong for the PM. Nigel Farage - he's been accused of 'dog whistle' politics. What are they, and how do they work?And - the acquittal of tech tycoon Mike Lynch. What are the lessons to be learned from surviving the nine circles of media hell?Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis look at why private schools seem to be losing the PR battle over their VAT exemption. A core principle of PR is to anticipate problems and mitigate them. This one has been coming down the track towards independent schools for years - why did they get it so wrong?Also, the Liberal Democrats' election strategy of "tactical disruption" - which mainly involves Sir Ed Davey getting wet and apparently having the most fun of all the leaders on the campaign trail. As David and Simon continue to look at the use of PR by different political parties during the election campaign, they ask if the Liberal Democrats are adopting the PR tactics pioneered by disrupters like Richard Branson’s Virgin Atlantic and Airbnb in the US. It's winning the party precious press coverage, but is there a downside to the election stunts? And what does it mean for the concept of a Fan Hitting crisis if being a convicted felon is not necessarily career ending? David and Simon are, of course, talking Donald Trump's guilty verdict in his hush-money trial. Does reputation matter in a post-shame world?Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4