
When It Hits the Fan
Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan. When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.
Latest episodes

11 snips
Dec 3, 2024 • 29min
Gregg Wallace, ‘casting doubt’ PR and Ed Davey’s Christmas single
Dive into the crisis surrounding a beloved MasterChef presenter and the implications for the BBC and its production company. Discover the shifting dynamics of social media, especially with Australia’s youth ban and how big tech handles negativity. Explore Ed Davey’s unconventional political tactics, including his cheeky Christmas single aimed at connecting with younger voters. The conversation weaves through themes of media accountability, innovative communication, and the challenges of maintaining a positive public image in today’s landscape.

6 snips
Nov 26, 2024 • 29min
Jaguar’s rebrand, John Prescott and Meet the Rees-Moggs
The latest rebranding attempt by Jaguar creates a frenzy online, with traditionalists raising eyebrows at their unconventional advertising. The hosts dissect whether this bold strategy will pay off as they hint at a new electric vehicle. The discussion shifts to John Prescott, exploring how he weathered political storms to cement his legacy. There’s also a dive into reality TV's role in shaping political fame, specifically highlighting Jacob Rees-Mogg's unexpected foray into the spotlight. Strap in for a ride full of unexpected twists!

6 snips
Nov 19, 2024 • 28min
Has business lost the argument? X versus Bluesky, and Coleen’s jungle PR
The discussion tackles whether businesses should engage in public debates and the consequences of staying silent in today’s environment. A crisis at Ben & Jerry's sparks insight into corporate communication, while the exodus from X to Bluesky reshapes how we connect. The episode also highlights Colleen Rooney's savvy PR tactics amid challenges, showcasing how effective messaging can redirect narratives. CEOs are urged to confront misinformation directly as the landscape of authenticity in communication evolves.

Nov 12, 2024 • 28min
Why Trump means boom times for PR, and a Rivals spat
In his first presidency, Donald Trump vowed to “drain the swamp of Washington DC” - PR agents and all. So, how can a second Trump presidency possibly look promising for PR? David Yelland and Simon Lewis discuss how change can create opportunity. In this episode they explore how Trump’s return to office might impact business both in the US and abroad, how powerful players go about influencing the new president and what does money (lots of it) have to do with it all?Also, how condescending criticism isn’t a good look. David and Simon address the hostile review of hit series Rivals by the producer of Wolf Hall. Producer: Eve Streeter
Assistant Producer: Ella Blaxill
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Nov 5, 2024 • 28min
Telling the truth, being on TV and the best PR comebacks
In this special episode, David Yelland and Simon Lewis let When It Hits the Fan listeners set the agenda and answer questions sent in to the Fan postbag.They discuss the truth - when to tell it, and when to hide it. If fly-on-the-wall television comes calling will it always result in good publicity for you? And how far does PR drive the news agenda? Also, from Queen Camilla to Boy George, what are the best reputation comebacks? And, "as I was just saying to Bono...", does namedropping really oil the wheels of the PR industry?If you have a PR question of your own to send the Fan team, go to WhatsApp and text the word “Fan” to 03700 100 444. Then start a new message with your question either as a text or a recorded voice note, or text your question by SMS to 84844. Full details are on the When It Hits The Fan BBC contact page. Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Oct 29, 2024 • 28min
Inside prestige PR, Starbucks and a cheese heist
David Yelland and Simon Lewis lift the lid on the rarely talked about world of establishment PR and the great battle for influence happening behind the scenes in modern Britain. It’s why Peter Mandelson, William Hague and 36 other hopefuls are all vying to be the next Chancellor of Oxford University. Also, how the new CEO of Starbucks is trying to reverse a recent decline in sales with the help of some back-to-basics internal communications. And the great cheese heist… how taking the financial hit for the theft of £300,000 worth of posh cheddar has given Neal’s Yard Dairy a PR boost. Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Oct 22, 2024 • 29min
Could PR have helped Liam Payne?, Thomas Tuchel and the Trump biopic
In the wake of the death of the One Direction star Liam Payne, David Yelland and Simon Lewis discuss the role of protection in PR. Advisers are often the first people to know about a problem, and the first to try to fix it. Could celebrity publicists learn something about duty of care from the world of corporate PR? David and Simon talk fame, addiction and the importance of creating private space. Also, the FA has walked into an apparent PR own goal appointing a German head coach to manage the England men’s football team. Why is leaning into a short-term tabloid burial sometimes the smartest move?And, following the release of the new Donald Trump biopic The Apprentice – how to manage your client’s PR when Hollywood comes knocking.Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Oct 15, 2024 • 28min
Kamala Harris, Man City v the Premier League and LinkedIn
David and Simon discuss Kamala Harris’s interview on the hit US podcast Call Her Daddy. What can British politicians and business leaders learn about the power of being three-dimensional and opening up?Also, it’s a game of two halves – the PR behind the football civil war that is Manchester City versus the Premier League.And the LinkedIn job status update. To varnish, or not to varnish?Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Oct 8, 2024 • 28min
Why Keir needs Bikeshed PR, Strictly’s tabloid battle and Undo Send!
Why does Keir Starmer need to start taking people behind the Number 10 bikesheds and having a quiet word? David Yelland and Simon Lewis explain 'bikeshed PR' and how to move a news story on. Also, knowing when to step back and call your PR battle a day is not always easy, as the ongoing Strictly Come Dancing fan-hitter shows. What can we learn from this and the returning saga of Wagatha Christie? And, the email you didn't mean to send.... David and Simon share tales of their personal gaffes and how best to deal with them. Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Oct 1, 2024 • 29min
Ozempic, Phillip Schofield and PR on screen
Is there such a thing as too much good PR? It seems everyone is talking about the weight-loss drug Ozempic - David Yelland and Simon Lewis look at why might this be causing jitters in the company boardroom.Also, Phillip Schofield’s desert island TV return - will the "last roll of the dice” PR strategy work for him, or is Hillary Clinton's 1992 interview alongside her under-fire husband a cautionary tale?And with the release of the drama series A Very Royal Scandal, David and Simon look at how PR people are portrayed on film and TV. Useless, posh, drunk or sinister - is it myth, or is it reality?Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4
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