SunCast

Nico Johnson
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Jan 10, 2020 • 40min

215 - Customer Acquisition From Online Lead Generation [SPI2019]

How does online lead gen help installers grow their business? It’s been the topic of many webinars, but if you’re like me you still have so many questions! So, I invited some friends in the lead gen arena to share their insights with SunCast listeners, and I was blown away by the value of what they shared. This was one of the most talked-about and attended sessions at the Podcast Lounge during SPI.  Residential solar sales and lead gen experts Ruben Ugarte (Active Prospect), Scott Mueller (Solar Lead Factory), and Kyle Cherrick (PickMySolar) joined me to dispel myths and argue methods. If you’ve been wondering about whether purchasing leads or participating in a lead gen program is right for your company, you owe it to yourself to tune in to this episode! Gain access to all the show notes & resources from this episode here You can connect w/host, Nico Johnson, on Twitter, LinkedIn or email  Thanks a ton to our podcast sponsors for continuing to help make this content FREE to You! Please check them out and let me know what you think!
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Jan 9, 2020 • 34min

214 - Solar Optimization Methods with Michael Ginsberg of Mastering Green

Today’s entrepreneur is Doctor of Engineering Candidate, Solar Energy Specialist, and 2-time Author Michael Ginsberg.  Michael has spent his career helping Embassies and government agencies implement solar and efficiency programs worldwide, and has recently distilled his learning, lessons and case studies into a pair of books on the topics of Solar Implementation, Operations and Maintenance. It’s a rare skill to be a practitioner with the ability to teach and train, and I thoroughly enjoyed an early look and discussion with Michael at the best practices he’s helping bring to market with these texts. Stay tuned as Michael shares the key lessons takeaways from his world travels and training. Gain access to all the show notes & resources from this episode here You can connect w/host, Nico Johnson, on Twitter, LinkedIn or email  Thanks a ton to our podcast sponsors for continuing to help make this content FREE to You! Please check them out and let me know what you think!
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Jan 7, 2020 • 24min

212 - Two-fer Tuesday - SPI'2019 Eliminating Capital Constraints for C&I Development - Jim Spano, RadiantREIT

Today we are interviewing Jim Spano, Co-Founder of RadiantREIT. We discuss their new program that offers liquidity effectively to developers that would otherwise be cash strapped to be able to expand their portfolio, hence eliminating capital constraints for C&I developers as the episode title suggests. Thanks to our podcast sponsors for continuing to help make this content free to You! IF you have stuck Commercial Solar projects, you really should consider how they can help: Extensible Energy and Chint Power Systems Learn more by clicking on their respective company links. Resources Connect with Jim on LinkedIn Check out the RadiantREIT website
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Jan 7, 2020 • 25min

213 - Two-fer Tuesday - SPI'2019 Barry Cinnamon, CEO of Cinnamon Energy Systems: 20 Years of Riding the Solar Coaster

Today’s interview happened between two greats in our industry: Tor “Solar Fred” Valenza, Founder & CMO of UnThink Solar., and Barry Cinnamons, CEO of Cinnamon Energy Systems. This conversation was a dive into the life and times as it were for Mr. Barry Cinnamon, one of the folks that we consider an icon and pillar in the industry, having pioneered many ways in which the industry moves forward. As some of you may know, Barry has his own radio show and he has interviewed Tor before. Now is the time where Tor turns the mic in his direction, and he's now in the hot seat to answer questions about his life and times on the solar coaster. Thanks to our podcast sponsors for continuing to help make this content free to You! IF you have stuck Commercial Solar projects, you really should consider how they can help: Extensible Energy and Chint Power Systems Learn more by clicking on their respective company links. Resources Connect with Barry on LinkedIn Connect with Tor on LinkedIn Connect with Tor on Twitter Check out the UnThink Solar and Cinnamon Energy Systems websites
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Jan 2, 2020 • 51min

211 - Founder story of Shoals Technologies w/Dean Solon (cameo by Ben Macias)

211 - Dean Solon & Ben Macias, Founder History of Shoals Technologies Dean Solon founded Shoals Technologies more than two decades ago, and it is one of the most well-known fast-growing and highly profitable businesses that I know of in our industry. But do you know the inception story? We are also joined in the first half by his prodigy and VP of Sales, Ben Macias. The relationship has been full of struggles but also full of wild success, incredible growth, and love Remember you can always find me on Twitter, LinkedIn or email and you can get the resources and learn more about how to find our guests or their recommendations on the SunCast Blog While you're there, I’d be honored if you’d take 2 min and fill out our Listener Survey Thanks to our podcast sponsors for continuing to help make this content free to You IF you have stuck Commercial Solar projects, you really should consider how they can help Extensible Energy and Chint Power Systems Learn more by clicking on their respective company links
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Dec 26, 2019 • 55min

210 - Lloyd Levine - Is CA still a bellwether for other States' Renewable policy?

210: Lloyd Levine - Is CA still a bellwether for other States' Renewables policy? Today's episode is about California, the policies therein, and whether or not California is still serving as a bellwether for things to come for states and the different ways they can apply policy. Joining us in this conversation is Mr. Lloyd Levine, president of Filament Strategies. He is a former member of the California State Legislature, recently appointed as Senior Policy Fellow in UC Riverside School of Public Policy. He was notably involved in the early legislation that led to our current solar market in California. Remember you can always find me on Twitter, LinkedIn or email and you can get the resources and learn more about how to find our guests or their recommendations on the SunCast Blog. While you're there, I’d be honored if you’d take 2 min and fill out our Listener Survey.  Thanks to our podcast sponsors for continuing to help make this content free to You! IF you have stuck Commercial Solar projects, you really should consider how they can help: Energetic Insurance and Extensible Energy Learn more by clicking on their respective company links.
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Dec 20, 2019 • 25min

209 - SPI'2019 Podcaster Roundtable: Jon Powers, Barry Cinnamon and Nico discuss using Podcasts as a marketing channel

209: SPI'2019 Podcaster Roundtable: Jon Powers, Barry Cinnamon and Nico discuss using Podcasts as a marketing channel This Flashback Friday is with my good friend Jon Powers, whose podcast, Experts Only, is also required listening If you are into the solar and finance of our business, as well as the respectable Mr. Barry Cinnamon, one of the entrepreneurs I admire most in our business. He's got a long track record not just as a solar entrepreneur, but also as a broadcaster with his show the Energy Show that has been syndicated in California for quite some time. I admire both this gentlemen for their ability to navigate the conversations so their deep and rich, and I invited them to join me at the Podcast Lounge Live at SPI 2019 specifically to talk about what is going on today within the podcasting activity, and how folks in business are leveraging the power of podcasting to broadcast their message, and not just to start their own podcast as the 3 of us have done it. We give some tips on how you as well can leverage the power of this fast-growing medium for your own business. Remember you can always find me on Twitter, LinkedIn or email and you can get the resources and learn more about how to find our guests or their recommendations on the SunCast Blog. While you're there, I’d be honored if you’d take 2 min and fill out our Listener Survey.  Thanks to our podcast sponsors for continuing to help make this content free to You! IF you have stuck Commercial Solar projects, you really should consider how they can help: Energetic Insurance and Extensible Energy Learn more by clicking on their respective company links.
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Dec 19, 2019 • 52min

208 - SPI'2019 Community Solar Roundtable

208: SPI'2019 Community Solar Roundtable This is one of the few Community Solar sessions that we've hosted here on SunCast. In fact, one of today's guests is a returning guest: Mr. David Amster-Olszewski of SunShare, and he graced the SunCast pages as it were back in January of 2019. He's joined by another alumnus, Mr. Jake Rozmaryn of Antenna Group, and a longtime friend and someone I've wanted to get onto the show Mr. MJ Shiao of Arcadia power. I've wanted to interview MJ since his Green Tech Media days so I’m thrilled he was able to participate in this Community Solar Roundtable. We dig into the hot markets, the how and why of Community Solar, where are the stumbling blocks, but also how do we really see this as a model that can/would expand? Remember you can always find me on Twitter, LinkedIn or email and you can get the resources and learn more about how to find our guests or their recommendations on the SunCast Blog. While you're there, I’d be honored if you’d take 2 min and fill out our Listener Survey.  Thanks to our podcast sponsors for continuing to help make this content free to You! IF you have stuck Commercial Solar projects, you really should consider how they can help: Energetic Insurance and Extensible Energy Learn more by clicking on their respective company links.
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Dec 17, 2019 • 26min

207 - Black & Veatch 2020 Megatrends [report] w/Brian Sifton, Sustainability Manager

207: 2020 Megatrends Report w/Brian Sifton Brian Sifton is the Sustainability Program Manager for Black & Veatch, one of the most respected engineering consulting firms in the power & infrastructure sector. And he’s also one of the authors of the new Megatrends report that B&V is releasing today Dec 17th. B&V surveyed hundreds of customers from Water, Infrastructure, Power and other industries and the report triangulates convergence in these Megatrends.  Today we highlight for you some of the opportunities to think about how these trends might correlate to your own business.  There’s a link to the report over on the blog at www.mysuncast.com where you can find more Tactical Tuesdays like this one. While you're there, I’d be honored if you’d take 2 min and fill out our Listener Survey.  Remember you can always find me on Twitter, LinkedIn or email and you can get the resources and learn more about how to find Tim or his recommendations on the SunCast Blog. Thanks to our podcast sponsors for continuing to help make this content free to You! IF you have stuck Commercial Solar projects, you really should consider how they can help: Energetic Insurance and Extensible Energy Learn more by clicking on their respective company links.
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Dec 13, 2019 • 21min

206 - Unlocking Financing for Unrated Organizations

206: Unlocking Financing for Unrated Organizations I had the honor of sitting down with the Chief Operating Officer of Energetic Insurance, Jeff McAulay, and the Executive Vice President of Energy and Infrastructure Group of Live Oak Bank, Jordan Blanchard, to discuss a recurrent barrier in the Commercial & Industrial solar industry: unrated small organizations. If you love this episode, let me know on Twitter, LinkedIn or email! And Let Adam know too! Twitter I hope you’ll take advantage of my current Coaching and SunCast Guild offers - have you checked them out?  Remember you can always find the resources and learn more about today’s guest & recommendations on the SunCast Blog.  Thanks to our podcast sponsors for continuing to help make this content free to You! IF you have stuck Commercial Solar projects, you really should consider how they can help: Energetic Insurance and Extensible Energy Learn more by clicking on their respective company links.

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