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Team RJon | RJon Robins
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Aug 10, 2023 • 15min
The 7 Parts of Every Successful Law Firm: Part 2 – Sales
“When done the right way, sales is one of the most thoughtful, caring, considerate, and I’ll even go so far as to say one of the most loving things you can do for another person in business.”
RJon Robins
We continue the in-depth series on the seven key areas that make up a successful law firm. In this episode we turn our focus to sales. The valuable lessons on sales RJon Robins shares will have law firms of every size rethinking the role of sales within their law firm.
The 7 Main Parts of Every Successful Law Firm offers insight into how law firms can achieve transformative growth by getting each of these seven parts in alignment. The first part of the series (marketing) can be found in episode 9.
Tea Time with Karli:
Karli continues pouring the behind-the-scenes tea about her time in the studio with RJon. We pick up where we left off in episode 9 after she inserted a previously deleted chapter back into the manuscript. Hear this origin story and more behind-the-scenes revelations.
Connect
This 7-part series within the podcast provides rare access to the key insights that will transform your law firm. We invite you to:
Subscribe to the podcast
Watch on YouTube
Follow Profit First For Lawyers: LinkedIn | Instagram | Facebook
Email your questions to us for consideration in future episodes
And most importantly, remember to order your copy of Profit First for Lawyers today!
Your future self will thank you.

Aug 8, 2023 • 32min
Procrastination and Your Favorite Ice Cream Flavor
In this episode of the Profit First for Lawyers podcast, host Karli Royer interviews Delisi Friday, Chief of Staff for RJon Robins. We first heard from Delisi in episode eight when she revealed this podcast to RJon at the LQM event. Now listeners and viewers have the opportunity to officially meet Delisi Friday.
Delisi shares how an unexpected call from a headhunter led to her becoming RJon’s Chief of Staff. She describes her role and emphasizes the importance of concise communication, trusting in the capabilities of team members, and maximizing her time to be most effective.
Advice from RJon:
Delisi highlights RJon’s best advice to her – always consider if a task is the highest and best use of your time. She explains how RJon reminds her to focus on her unique abilities, delegate when appropriate, and not get bogged down in work others can do.
Key Takeaways from Delisi:
To communicate efficiently with busy executives (like RJon Robins) – be clear, concise, and come prepared with recommendations.
Embrace procrastination when needed – some tasks are best done when you’re in the right headspace to excel.
Foster an exceptional team by trusting in their abilities and giving them the space to excel in their roles.
RJon in the Studio:
Each member of Team RJon brings a clip from either a coaching session or the audiobook recording of Profit First For Lawyers. In this episode, Delisi chose a coaching session clip where RJon ties procrastination tendencies to favorite ice cream flavors. Noting strawberry lovers cram everything in at the last minute, while mint lovers work steadily. RJon’s message – work in your style, just get the outcome.
Team RJon Surprise:
In a call with Team RJon, Delisi surprises them with the results of the early success in pre-orders of Profit First for Lawyers. Will there be a “biggest bonus” for Team RJon? Listen in to find out.
Order Your Book:
In addition to subscribing to the podcast and watching episodes on YouTube, be sure to order your copy of Profit First for Lawyers today!
Your future self will thank you!

Aug 3, 2023 • 9min
The 7 Parts of a Successful Law Firm: Part 1 – Marketing
This episode kicks off an in-depth series on the seven key areas that make up a successful law firm. Which also happen to be the same seven key areas that make up unsuccessful law firms.
The clips (and inspiration) for this series stem from a chapter of the Profit First For Lawyers book and audiobook that was almost left on the cutting room floor.
From Cutting Room Floor to Featured Series
While recording the audiobook, RJon Robins expanded upon chapter five of the book version with what he calls an unscripted “special bonus chapter.”
The valuable lessons in this seven-part series will show law firms of every size how they can achieve growth by getting each of these seven parts in alignment.
We begin with marketing.
“Marketing should not only be used as a magnet to attract the right kind of clients to you. It should also be used as a magnet to repel the wrong kind of clients…”
RJon Robins
Tea Time with Karli
Karli reveals behind-the-scenes stories from editing the early book manuscript and discovering a major hole related to this chapter. More tea to come in future episodes in this series!
Take Action:
Remember to subscribe to the Profit First For Lawyers podcast, watch episodes on YouTube, and order your copy of Profit First for Lawyers today!
Your future self will thank you.

Aug 1, 2023 • 32min
Killing Your Ego
Join us on the journey of overcoming ego, reaching your full potential, and putting profit first both personally and professionally.
In this episode, we explore “Killing Your Ego” with Raul Longoria, the Creative Designer for Team RJon. As the “graphics guy” for Team RJon, Raul shows how he turns simple documents into a visually compelling designs.
Raul offers insights from working directly with RJon Robins. Raul describes how RJon’s words of wisdom helped him overcome ego roadblocks to reach his full potential. Karli and Raul discuss the DUNNING-KRUGER Effect and how ego impacts each stage.
RJon in the Studio:
Raul shares a clip of RJon in the studio during a powerful coaching session. We think this quote speaks volumes:
“Your ego is not your friend. Your ego is holding you back. The sooner we can kill it, the better off you’ll be.”
RJon Robins
Raul and Karli introduce listeners to Delisi Friday, Chief of Staff (and so much more) for Team RJon. Listeners will hear a clip of Delisi and RJon at the most recent Live Quarterly Meeting, where Delisi had something important to tell RJon.
The Big Reveal:
Listeners know that Team RJon stealth launched RJon’s book Profit First For Lawyers with this podcast while RJon was in Paris. RJon has returned, and it was time to let the cat out of the bag. Hear the behind-the-scenes story and RJon’s surprised reaction in front of an audience at the Live Quarterly Meeting!
Thank you for being part of Team RJon’s stealth launch and sharing this podcast with your colleagues and friends. Stay tuned for even more episodes of the Profit First For Lawyers podcast as we continue sharing actionable insights so you can put your Profit First.
Resources Mentioned:
How To Manage A Small Law Firm
Live Quarterly Meetings
DUNNING-KRUGER Effect
The Power of TED
Take Action:
Remember to subscribe to the Profit First For Lawyers podcast, watch episodes on YouTube, and order your copy of Profit First for Lawyers today!
Your future self will thank you.

Jul 27, 2023 • 6min
You Are Exhausted…Or Are You?
Ever felt like exhaustion has become your constant companion? You are not alone. In this episode of Profit First For Lawyers, we explore why so many of us feel perpetually exhausted in our work and lives.
Safe vs. Scary
We start with a clip of RJon Robins in the studio during a coaching session. In which he reveals how the subconscious mind often acts as a safety brake when we are on the verge of significant change. Especially when it comes to financial stability. He explores the tendency to cling to what’s familiar and fear what’s new. A factor that often leads to unintentional self-sabotage.
Key Takeaway
RJon offers a powerful counter-action with the transformative mantra, ‘Do it anyway.’
A clear message to persist through the exhaustion. Not to invite burnout, but to dismantle subconscious barriers that may be preventing progress.
Book Review
We also hear from one of the advanced readers of the Profit First For Lawyers book, attorney Marie Drake. She shares her journey toward financial maturity and the profound impact profit first has had on her life.
Ready to turn the page on self-sabotage and prioritize your profit? Visit www.ProfitFirstForLawyers.com or Amazon to order your copy of the Profit First for Lawyers book today!
Your future self will thank you.

Jul 25, 2023 • 9min
Why Profit First Works
In this episode of the Profit First For Lawyers podcast, we journey through an engaging exploration of creativity and profit-boosting strategies. RJon Robins reveals why “Profit First” works and outshines other accounting systems. He equates the methodology to his past approach towards studying, where limiting the available time forced him to complete assignments efficiently. The same principle applies to law firms. By putting profit first, creativity is instigated, leading to innovative strategies that maximize your business’s performance. The method has been proven time and again, transforming hundreds of solo and small law firm owners’ practices and lives.
Podcast host Karli Royer, shares the backstory behind the campaign to promote RJon Robins’ new book, “Profit First For Lawyers,” during his time away in Paris. You’ll learn how Team RJon has been challenged to sell 10,000 books to earn “the biggest of bonuses”, pushing everyone to bring creative and unconventional ideas to life. It’s an example of how the Profit First mindset can drive innovation and extraordinary results.
Finally, we grant you access to behind-the-scenes bloopers from our audiobook recording sessions. Enjoy the candid moments where RJon struggles with some intricate Italian pronunciations, proving that even the best of us fumble occasionally. It’s a light-hearted glimpse into the making of “Profit First For Lawyers” audiobook and a reminder that injecting fun into work sparks creativity.
The Profit First for Lawyers podcast is hosted by Karli Royer and Team RJon as part of a stealth launch of the Profit First For Lawyers book. Buy your copy of the book today. Your future self will thank you.
Buy your book today: https://profitfirstforlawyers.com
Learn more about RJon Robins by visiting: https://rjonrobins.com
Click here for more episodes from the Profit First For Lawyers podcast

Jul 14, 2023 • 12min
Is It Okay To Quit?
In today’s Profit First For Lawyers Podcast, RJon Robins discusses the role of our subconscious mind. It is designed to keep us safe, yet many times it’s important to challenge that thinking by telling it, “Thanks, but no thanks”. He also explores the topic of quitting and whether it’s our subconscious trying to protect us or a genuine decision.
Additionally, we have a special treat as host Karli Royer interviews…herself! Yes, you read that right. You’re getting a behind-the-scenes look at Karli’s journey on Team RJon.
Key Takeaways:
Harnessing the Subconscious: Recognizing when to challenge our subconscious and push beyond its limitations is crucial for personal and professional growth.
The Decision to Quit: It’s important to distinguish between legitimate reasons to quit and subconscious fears that may hinder our progress.
Understanding Subconscious Influence: By understanding the influence of our subconscious, we can make informed decisions to achieve profitability in our life and law practice.
The Profit First for Lawyers podcast is hosted by Karli Royer and Team RJon as part of a stealth launch of the Profit First For Lawyers book. Buy your copy of the book today. Your future self will thank you.
Learn more about RJon Robins by visiting: https://rjonrobins.com

Jul 3, 2023 • 14min
You’ve Got Problems: Fix or Solve?
Welcome back to another exciting episode of the Profit First for Lawyers podcast! On this episode Zoey Cook, RJon’s Calendar Coordinator, joins Karli Royer on the show. She reveals a little-known fact about her academic history which ties right into her favorite clip from RJon’s time in the studio.
Episode Highlights:
Find Long-Term Solutions: Discover the distinction between quick fixes and sustainable solutions for lasting change and growth.
Zoey’s Journey with RJon: Zoey shares her experience working closely with RJon and his commitment to personal and professional growth.
Embracing Imperfect Progress: Learn the power of taking action and letting go of perfectionism with the “done is better than perfect” mindset.
You asked and RJon Answered!
We share a clip of RJon at an immersive experience in Paris as he answers the question, “How do I use debt as a ladder instead of using debt as a crutch?”
What is the Profit First For Lawyers podcast? This is the show where Team RJon takes the lead while RJon Robins is away, giving you actionable insights from his newest book, Profit First For Lawyers. Order your copy today!
Join us by subscribing to the show as we share some behind the scenes looks at what it’s like to work with RJon Robins and explore how to accelerate your law firm’s growth and achieve profitability in all areas of your life. Get ready to put yourself, your family, your firm, and your profit first!

Jun 30, 2023 • 8min
Stop Getting Paid in Compliments
Are you trying to get paid in compliments versus real money?
We often think that by being nice and not asking for the money we deserve, we’re doing our clients a favor. However, what you’re actually doing is showing them that since you’re not willing to fight for yourself, you’re not willing to fight for them.
In the episode of the Profit First For Lawyers podcast, RJon offers more insight about why you’re not doing yourself or anyone else any favors when you don’t stand up and ask for what you deserve. He also talks about why it will hurt your practice in the long run.
We also hear a Profit First For Lawyers book review from advanced reader and attorney, Todd Wesche from Vetus Legal LLC.
Order your copy of Profit First For Lawyers by visiting. https://www.ProfitFirstForLawyers.com
The Profit First for Lawyers podcast is hosted by Karli Royer and Team RJon as part of a stealth launch of the Profit First For Lawyers book. Learn more about RJon Robins by visiting https://rjonrobins.com

Jun 23, 2023 • 13min
Reinventing Yourself
When it comes to the growth of your practice, continually reinventing yourself should be a priority.
But what does reinventing really mean?
In this episode of the Profit First For Lawyers Podcast, we have a special treat with Team RJon’s Tami Cumpston joining us to share one of her favorite clips of RJon’s time in the studio while recording the Profit First For Lawyers audiobook.
Tami talks about why the topic of reinvention was such an important one to her as she went through her own reinvention when she changed her career of 27 years to eventually, work for Team RJon. When it comes to your business, there’s a whole new level of reinvention, and according to RJon it should constantly be evolving.
We also asked you to send in questions, and you delivered. On this podcast, we have our very first answer from RJon himself while he’s vacationing in Paris with his family! So you’ll also get to hear RJon’s insight on how you should be spending your profits for growth.
Be sure to order your copy of the Profit First For Lawyers book by visiting: https://ProfitFirstForLawyers.com.
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The Profit First for Lawyers podcast is hosted by Team RJon as part of a stealth launch of the Profit First For Lawyers book. Learn more about RJon Robins by visiting https://rjonrobins.com