

30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Episodes
Mentioned books

Sep 22, 2021 • 29min
#74 - Maximizing your pipeline by going wide AND deep on your prospecting (Tonima Khan, Senior AE @ Slack)
In this engaging discussion, Tonima Khan, a Senior AE at Slack with a wealth of experience from Oracle, shares her expertise on maximizing sales pipelines. She emphasizes the importance of segmenting outreach based on industry and persona for personalization. Tonima advocates for targeting multiple departments within a company, rather than halting at one contact. She also highlights the value of active listening and conducting thorough discovery before diving into demos, ensuring a truly tailored approach to each sales conversation.

Sep 15, 2021 • 30min
#73 - Becoming the CEO of your territory in your path to President’s Club (Anthony Cessario, VP of Industries & GTM Solutions @ Clari)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: * Ask your customer how they build business cases instead of just sending over your ROI sheet.* Give an intentionally large range when asked about pricing to gauge where they stand.* Get as many referrals as you can, from as many teammates as you can - “Shark Week”* After the pricing “give”, you should always ask for the budgeting process as a “get”======================Anthony’s Path to President’s Club:* VP of Industries & GTM Solutions // Former VP of Enterprise Sales - West @ Clari* RVP of Enterprise Sales @ OracleTHE LATEST FROM 30MPC
Tactic TV
Toolkits & Templates
THE LATEST FROM 30MPC
Tactic Teardown
Toolkits & Templates
THINGS YOU CAN STEALProspecting
Lavender: Sales Email Frameworks
ZoomInfo: 5 Plays, 30MPC Style
Woodpecker: Nick’s Sales Cadence
Orum: 5 Cold Call Objection Talk Tracks
Owler: 4 Multi-Channel Prospecting Touchpoints (Try Owler Max)
Boomerang: Tactics for Peak Productivity
RocketReach: 8 ways to triple your phone connects and email opens
Influ2: 9 Ways to Humanize Your Outreach
Discovery & Demo
Otter.ai: The Ultimate Discovery Checklist
Calendly: Speed up your sales cycle & increase revenue
Klue: Dismantling Competitors
Clari: How to Sell to the CFO
Sales Process
Pipedrive: 5 deal cheat codes to cut your sales cycle in half
Demandbase: 6 Templates to Accelerate Deals
Superhuman: 6 Ways To Be An Inbox Superhuman
Gong: Master Class
Qwilr: Sales Proposal Upgrade
Outreach: 1 Sequence to Create and 5 Templates to Close
Salesloft: Selling to Power
ONE ASKYou know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter.It will increase your chances of making President’s Club by 227%.Okay maybe not, but we’d still really love you for it :)

Sep 8, 2021 • 31min
#72 - Getting to power with the right deals, at the right time (Ian Koniak, Founder of Ian Koniak Sales Training)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: * Explain why any step would be better than the status-quo. Next, explain why your solution fits best.* Utilize your champion (until proven guilty) at which time it is okay to go over their head.* Never bash your champion, they will likely get reintroduced later on in the cycle. * Share your thesis when speaking with an executive, then jump into the gravity in their eyes.======================Ian’s Path to President’s Club:* Founder of Ian Koniak sales training/consulting* Strategic Account Director @ Salesforce.com* #1 Account Executive in the Enterprise Select Division of Salesforce.com* 42+ consecutive months over quotaRESOURCES DISCUSSED
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Sep 1, 2021 • 22min
#71 - Speed up your deal cycle with Second Voice and hitting the phones (Lydia Rahill, Director of Strategic Expansion @ CB Insights)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: * De-prioritize prospects that aren’t willing to commit to a re-connect call.* Always have the meeting scheduled by the end of your current one.* Have your boss send you an email to forward to your prospect.* Ask for internal emails in your negotiations to get prospects to commit.======================Lydia’s Path to President’s Club:* Over 300% of quota achiever @ CB Insights* Irelands’ 30 under 30RESOURCES DISCUSSED
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4 snips
Aug 25, 2021 • 25min
#70 - Guiding your customers through the buying process by refining their problem set (Andy Paul, Host of Sales Enablement Podcast)
In this engaging discussion, Andy Paul, host of the Sales Enablement Podcast and acclaimed author, dives into the art of guiding customers through their buying journey. He emphasizes the importance of helping clients articulate their internal business cases and highlights the impact of indecision on deals. Andy also shares insights on building authentic relationships with customers and prioritizing their essential needs. With strategic advice on handling RFPs and maintaining sales momentum, he offers actionable tips for sales professionals aiming for success.

Aug 18, 2021 • 30min
#69 - Poking the Bear to create more conversations (Josh Braun, Founder @ Josh Braun Sales Training)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: * Figure out the cost of inaction when a prospect says “this isn’t a priority right now”.* Sell from the buyer’s perspective w/ Poke the Bear to gain interest before you talk about your product.* Mirror the “not interested” to figure out the real objection (relevance, comiss. breath, bad time).* A/B test cold call opens (Poke the Bear/New Content) to figure out what works best for you.======================Josh’s Path to President’s Club:* Founder, Josh Braun Sales Training* Former Head of Sales @ Basecamp* Former VP of Inside Sales @ JellyvisionRESOURCES DISCUSSED
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Aug 11, 2021 • 30min
#68 - Driving deal velocity with a Transformation Plan (Chris Von Huene, Sales Director @ Prodigal)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: * Ask each person for their personal top 3 goals to get out of the demo.* Always flow from champion discovery, to boss demo, to squad demo.* Capture the sales process with a Transformation Plan (Mutual action plan + MEDDIC).* Multithread your deal by running comercial term negotiations along with your POC.======================Chris’s Path to President’s Club: * Sales Director @ Prodigal* Founding Associate @ Revenue Collective* Top 3 AE at XeroxRESOURCES DISCUSSED
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Things you can steal

Aug 4, 2021 • 30min
#67 - Building a network of referrals and references to close more deals (Scott Ingram, Founder of Sales Success Media)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: * Make your ask as specific as possible (person, company, etc.) when asking for referrals.* Film a video with your pitch for your contact to pass along to the referral.* Prep your reference with exact talking points and potential objections.* Display insights to establish credibility - don’t just ask questions.======================Scott’s Path to President’s Club: * Host of The Sales Success Stories Podcast* Account Director @ Relationship One (where he carries a $3M quota)* Creator of the Linkedin Sales Stars 100 listRESOURCES DISCUSSED
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Jul 28, 2021 • 28min
#66 - Playbook: Discovery Teardown
Discover the art of mastering discovery calls with practical strategies. Learn how to build genuine rapport while being openly transparent about strengths and weaknesses. Discover effective questioning techniques that encourage deeper conversations and foster emotional connections. Explore storytelling as a tool for engagement and the importance of scheduling next steps to streamline the buying process. Gain insights into maximizing sales efficiency and managing your pipeline effectively.

Jul 21, 2021 • 31min
#65 - Getting a promotion using quality discovery tactics (Sarah Brazier, AE @ Gong)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways:
Break-down pricing objections to better understand whether it’s a timing, budgeting, or other issue.
Dive into why the customer is evaluating a solution in the first place. Avoid the feature vs feature battle.
Get ahead of potential objections by bringing them up preemptively.
Treat your promotion plan like a sales cycle - multithread, figure out the buying process, etc.
Sarah’s Path to President’s Club:
Account Executive @ Gong
Advisor @ Aligned, Chili Piper, and Ramped
Instructor @ Sales Impact Academy
RESOURCES DISCUSSED
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Things you can steal


