30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Episodes
Mentioned books
49 snips
Apr 17, 2025 • 36min
#449 - When and How Sales Leaders Should Get Involved in Rep's Deals | Rex Galbraith
Rex Galbraith, Chief Revenue Officer at Consensus, shares his wealth of sales experience. He emphasizes the importance of focusing on buyer actions rather than seller activities for measuring progress. Rex introduces the concept of a momentum score, which tracks buyer behaviors to predict deal success. He also discusses the three critical phases every deal faces and the need for strategic resource planning. Finally, he highlights how disciplined routines can enhance productivity and the necessity of aligning sales strategies with buyer engagement.
62 snips
Apr 15, 2025 • 39min
#448 - The Top 15 Tips EVER From The 30MPC Podcast | 300 Episode Special
Celebrate a milestone with transformative sales tactics from top industry pros! Discover essential cold calling strategies, like the 'tailored permission opener' and connecting issues to executive concerns. Learn about innovative email approaches that make outreach personal and engaging. Explore a new sales process centered on outcomes instead of mere activities. Uncover fresh insights on effective recruitment and the evolving role of AI in sales. This is a treasure trove of wisdom to elevate any sales strategy!
66 snips
Apr 14, 2025 • 39min
#447 - How to Fully Measure Your Sales Reps | Eleanor Dorfman | 30MPC Hall of Fame
Eleanor Dorfman, Head of Sales at Retool and a seasoned leader in sales and customer success, shares her insights on measuring sales rep performance beyond just quotas. She introduces the 'iron square' framework to assess productivity and emphasizes the importance of strict territory rules for fairness. Eleanor also highlights customer-first processes to enhance experience while avoiding internal disruptions. Her actionable strategies focus on fostering a culture of transparency and collaboration, ensuring sales teams can thrive.
38 snips
Apr 10, 2025 • 35min
#446 - How to Teach Discovery Without Confusing the Hell Out of Your Sales Team | 30MPC Playbook (Lead)
Unpack the secrets to mastering sales discovery calls with a straightforward 3x3 framework. Learn how to teach the journey of discovery by focusing on situation, operational problems, and business impact. Emphasize repetition and gradual skill development through coaching and role plays. Discover how to build evolving problem trees that reflect real conversations and challenges, enriching the sales engagement process. This approach not only simplifies training but also equips reps to connect with clients more effectively.
40 snips
Apr 8, 2025 • 56min
#445 - The Ultimate Discovery Call Framework Used by Top 1% Sellers | 30MPC Playbook (Sell)
Unlock the secrets of effective discovery calls with a three-part structure that establishes credibility and uncovers meaningful problems. Discover the power of Discovery Trees to guide conversations through layers of inquiry. Learn the art of balancing give and take by incorporating stories and insights to build trust. Master the crucial final minutes by assessing your prospect's buying intent and scheduling next steps on the spot. Dive into actionable techniques that leading sellers use to transform their calls into successful engagements.
14 snips
Apr 7, 2025 • 17min
Product Roadmap: Q2 2025 (The 30MPC Discovery Course is Here)
Discover groundbreaking strategies for successful sales through an engaging new course. Learn how to enhance your discovery calls with effective questioning techniques that build trust. Explore innovative tactics to break into enterprise accounts using AI without sounding cringey. Get insights on mastering one-on-one sales coaching sessions and hear plans for launching exciting new courses tailored for sales professionals. Uncover new approaches to foster genuine connections while navigating the challenges of the sales landscape.
12 snips
Apr 3, 2025 • 35min
#444 - Reignite Your Remote Sales Team With This One Tactic | Todd Caponi
Todd Capponi, founder of Sales Melon and author of The Transparency Sale, dives into revitalizing remote sales teams. He shares how to conduct firmographic sprints through customer interviews to uncover vital insights. He emphasizes prepping customers before training sessions for true industry understanding and advocates for recognition over cash as a motivational tool. Capponi discusses the significance of fostering genuine connections and using targeted educational sprints to build confidence within sales teams.
70 snips
Apr 1, 2025 • 33min
#443 - How to Keep it Simple When Selling to Execs | Morgan Melo
Morgan Melo, Strategic Account Director at Pave and a sales powerhouse known for closing $750K in a single quarter, shares her insights on selling to executives. She emphasizes the power of brevity, encouraging sellers to send quick bullet points instead of lengthy decks. Morgan also introduces the 'vibey demo' to spark interest and suggests resetting agendas mid-call for productivity. Finally, she discusses the importance of reverse-engineering buyer needs based on their reactions, ensuring deeper discovery in follow-up conversations.
46 snips
Mar 27, 2025 • 34min
#442 - How to Sell Without Sounding Like a Salesperson | Courtany Williams
Courtany Williams, Director of Growth Sales at Insightly, shares her expertise in upselling and cross-selling strategies. She emphasizes the importance of tailoring demos to specific customer needs and encourages a collaborative approach in sales discussions. Courtany introduces the technique of inviting prospects to visualize solutions, enhancing trust and engagement. Additionally, she discusses the value of confirming customer buy-in before advancing discussions and how aligning next steps with customer goals can drive effective sales outcomes.
88 snips
Mar 25, 2025 • 37min
#441 - The #1 Mistake Reps Make When Moving from Disco to Demo | Kevin "KD" Dorsey
Kevin "KD" Dorsey, a seasoned sales leader with experience in top organizations, shares vital strategies for enhancing sales demos. He emphasizes the importance of connecting demo features to real client problems using the KPIC framework. Dorsey introduces framing techniques like "Assuming We Can..." to lower defenses and encourage engagement. He also advocates for personalizing demos by referencing specific team challenges and highlights multithreading for collaborative success. Tune in for practical tips to transform sales techniques!
