

Swisspreneur Show
Swisspreneur
The Swisspreneur Show is a podcast series of in-depth, candid conversations with some of Switzerland’s most successful founders, business leaders and innovators. By getting to the heart of these leaders’ stories - their successes, their failures, their must-have advice and greatest regrets - we hope to both inspire and guide the next generation of Swiss entrepreneurs. Each episode deconstructs and showcases one person’s personal and professional background and provides advice and recommendations for existing and aspiring entrepreneurs in Switzerland.
Episodes
Mentioned books

Aug 23, 2023 • 40min
EP #336 - Raffaello D’Andrea: Developing an Amazing Product as a Guidepost
Timestamps:
04:16 - Selling Kiva to Amazon
07:43 - Working with hardware and software
16:23 - Their business models
25:46 - Ways to lower carbon footprint
31:13 - Reasons Switzerland is a good place to start a company
About Raffaello D'Andrea:
Raffaello D'Andrea is the co-founder and CEO of Verity, a robotics company specializing in self-flying drones that conduct warehouse inspections. He was born in Italy but moved to Canada during his childhood and, later in life, completed all his studies in North America. Starting with a BSc in engineering from the University of Toronto and, after that, a Masters' and a PhD in electrical engineering, both from Caltech. After his PhD, he started teaching at Cornell, which paved the way for his leap into entrepreneurship with his first startup, Kiva.
During a sabbatical from MIT, where he also taught, he met a fellow entrepreneur with an idea for a robotics-focused venture. It ignited their fire to start designing the software for how these drones would work, and Kiva was born and would inform the idea for Verity as well. While they have a faction of the business focused on live events, their main focus is warehouse inspection.
Kiva was bought and rebranded by Amazon, changing its name to Amazon Robotics, and Rafaello was thrilled with the outcome, but he was also ready to move onto the next project and build something new, and discovering how much potential there was in the warehouse inspection space was a game changer. As a leader in autonomous systems, Verity transitioned from hardware-heavy operations to software-based subscriptions, maintaining its hardware capabilities but streamlining its implementation. As the company focuses on expansion and perhaps eventually gaining an IPO or an exit, Raffaello is just enjoying the process of building and being a part of Verity.
Memorable quotes:
"Failure not being an option is a value that is relevant no matter what part of the business it is applying to, whether an inspection or live event.”
“After selling Kiva to Amazon, I could have gone back to teaching, but making an impact is my biggest focus and made me want to continue on an entrepreneurial path."
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

7 snips
Aug 16, 2023 • 29min
EP #335 - Fred Destin: The Importance of Well-Designed Company Values
Fred Destin, founder of Stride Venture Capital, discusses the importance of building trust with your co-founder and the art of handling chaos in startups. He emphasizes the significance of well-designed company values and co-designing with users. Fred also talks about defining work/life balance, avoiding burnout, and the importance of cash liquidity for startups.

Aug 9, 2023 • 59min
EP #334 - Judith Häberli: Making Moves for Accessible Mobility
Timestamps:
2:40 - Judith’s non-linear career path
10:26 - How to separate work from your personal life
17:20 - Climate crisis contribution
21:06 - How does the leasing model work?
34:30 - Finding the right clients
About Judith Häberli:
Judith Häberli is the co-founder and COO of Urban Connect, which offers low-emission shared mobility solutions for companies. Judith's path to entrepreneurship was nonlinear: she first studied acting at the European Film Actor School but later ventured into Economics and completed a degree at the University of Zurich. Urban Connect started as a side project while she was studying, but the team soon identified the potential of outsourcing e-bike services and knew they needed to make the company their full-time job.
30% of emissions in Switzerland come from auto traffic, and Urban Connect's mission to combat climate change through low-emission mobility solutions for companies is the way they want to help make an impact. Their primary focus is on e-bikes, but they also provide e-cars as a solution. If a company already has a fleet of vehicles, they try and advise them on more sustainable mobility choices. Google was one of their first clients, which was a significant first step to creating a respectable and trustworthy reputation.
While starting the company she had 3 children with her husband and fellow co-founder, and in her episode with us Judith shared insights about that time, which was often stressful and challenging. Still, they were lucky to receive invaluable support from family and friends so they could also focus on building their business and maintaining some work/life balance. Now, she stepped down from the position of CEO to focus more on general management as COO, and her husband, Robert, has taken over the position of CEO.
Memorable quotes:
“It’s good to have common goals in both your personal and business relationship - it makes it easier to switch off and remind ourselves we’re also a family, and not just a business.”
“30% of emissions comes from auto traffic in Switzerland, so convincing companies that this is an important service to subsidize for their employees is not as challenging.”
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Aug 2, 2023 • 48min
EP #333 - Marc Seidel: Alternative Investing & Cautionary Tales
Timestamps:
3:02 - How Crypto is currently doing
9:25 - Why the ultra-wealthy invest in Crypto
13:39 - Investing in different countries
30:42 - What is their business management model?
38:45 - A healthy relationship between cost, benefit and potential
About Marc Seidel:
Marc Seidel is a co-initiator & strategy manager at AltAlpha Strategies, which provides innovative and effective alternative investment strategies and advisory services. He has a degree in Banking and Finance from the University of Zurich, and a Masters' in Business Innovation from St. Gallen, as well as additional qualifications as a visiting graduate from Oxford and Stanford, in politics and management sciences, respectively.
Crypto is an alternative investment, alongside other assets like art and real estate, and it has the appealing and captivating angle of being decentralized. Marc highlights the recent implosion in the volatile crypto market as a cautionary tale for investors and emphasizes the importance of understanding the risks involved. He also discusses the significance of uncorrelated assets in portfolio construction, showcasing the incredible performance of commodities and the diverse landscape of alternative investments.
He explores the evolving segments within the crypto space, including decentralized finance (DeFi) and gaming, while delving into the potential of stablecoin in promoting financial inclusion. Marc emphasizes the need for active management in the crypto market and discusses AltAlpha Strategies' upcoming low-fee early investment fund, which aims to align incentives for investors. He provides valuable insights into alternative investments and cryptocurrencies, guiding investors to understand the potential opportunities and risks in this dynamic and ever-evolving landscape.
“The great thing about alternative investments is that they are not correlated to stock exchange fluctuations. You don’t want all the assets in your portfolio to go up/down simultaneously, you want a balance that lets you cover your losses.”
“Alternative investments are things like real estate, art, commodities, and blockchain assets, so pretty much anything other than your run of the mill stocks and bonds.”
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Jul 26, 2023 • 38min
EP #332 - Tigran Petrosyan: Farewell PhD, Hello AI
Timestamps:
06:06 - Having no entrepreneurial background
13:31 - Why Tigran dropped out of his PhD program
17:15 - The industries targeted by SuperAnnotate
18:25 - The business model behind it
24:28 - The importance of mentorship support
About Tigran Petrosyan:
Tigran Petrosyan is the co-founder and president of SuperAnnotate, an end-to-end platform to annotate, version, and manage data for your AI. He spent much of his life in academia, starting with a Bachelor's in Physics from Yerevan State University in his home country, Armenia, followed by a Master's in Physics from ETH and then a PhD in Biomedical Imaging from the University of Bern, but dropped out shortly before finishing it to start SuperAnnotate with his brother, Vahan.
He was drawn to Switzerland for its exceptional study opportunities and found his passion for AI during his time at ETH Zurich. While he was doing his PhD, Tigran and his brother entered an expo with an early prototype of the SuperAnnotate management system, where they not only won but gained investment traction, which clearly signaled to Tigran that they needed to start a company as soon as possible, even if it meant not completing his PhD.
Being brothers and co-founders, Tigran and Vahan emphasize the advantages of their strong bond and collaborative decision-making. Today, their company caters to key industries such as healthcare, big tech, and robotics. They want to continue driving innovation in AI data management, and their goals for expansion are ambitious.
Memorable quote:
“When you get so excited about the tech that you don't even finish your PhD in order to start the company, investors can see how committed you are to it”
“Just because your business starts off with hype, doesn’t mean you are guaranteed success. That was a really humbling experience for us.”
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Jul 19, 2023 • 32min
Ep #331 - Omar Bawa: When LinkedIn Met TikTok
Timestamps:
04:28 - Humanitarian Background
10:58 - Gen Z’s need their own LinkedIn
17:46 - What is their Business Model?
19:06 - The Chicken and Egg Problem
21:15 - Goals for a Greener Economy
About Omar Bawa:
Omar Bawa is the co-founder and COO of Goodwall, whose mission is to level the professional playing field for youth globally, helping 2m+ young talent in 150+ countries develop skills, showcase skills, and connect to opportunity. He received a law degree from the University of Geneva and also completed a qualification in product design and innovative thinking from Stanford University.
Growing up, Omar had diverse career aspirations, initially in particle physics, but a teacher later inspired him to pursue law instead. With a vision to make a difference in the world, he co-founded Goodwall with his brother Taha Bawa, driven by their upbringing in a humanitarian family. They would often spend summer vacations visiting refugee camps with their parents, which exposed them to a very different way of life compared to their experience of growing up in Switzerland.
Goodwill aims to level the playing field for youth globally by providing a platform that educates and mobilizes students to address global issues. The unique blend of LinkedIn and TikTok resonates with Gen Z and empowers them to showcase their skills and connect with job opportunities at established companies. Most importantly, Goodwall equips young people with transferable skills through skill development programs to navigate an evolving job market. The company's push for international expansion reflects its global vision, while the team remains grateful for its support from the Swiss ecosystem.
Despite the option to establish a non-profit, Omar chose a for-profit model, leveraging the power of technology and social networking to scale their impact. Sharing this same perspective and values with his co-founder and brother Taha, they have created a strong business partnership that keeps them driven and excited to continue expanding globally and making a meaningful impact.
Memorable quotes:
“Trust is key to running a business, and working with my brother gives me confidence and the peace of mind of knowing that he always has my back.”
“Building a social enterprise to help people is what drives us, but ultimately ROI is the way to create a sustainable business model, and the reason we chose the for-profit model.”
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Jul 12, 2023 • 30min
EP #330 - Deana Mohr-Haralampieva: Tissue Engineering to Solve Incontinence
Timestamps:
03:22 - Swiss women in STEM
08:10 - The high demand for incontinence testing
10:07 - Positive feedback from trials
15:29 - The challenges when conducting trials
20:17 - Funding difficulties
About Deana Mohr-Haralampieva:
Deana Mohr-Haralampieva is the CEO & co-founder at MUVON Therapeutics, a groundbreaking startup developing a therapeutic platform for the regeneration of skeletal muscle tissue. With a background in radiopharmaceutical sciences, tissue engineering, and STEM cell therapies, Deana has extensive research experience, including a Master of Science in Cellular and Molecular Biology from the University of Konstanz, and she continued to focus on tissue repair therapy with a Ph.D. from ETH.
She boldly transitioned into the startup world, driven by her passion for bringing innovative solutions to life. MUVON Therapeutics was originally a life science spin-off from the University of Zurich developing a therapeutic platform for regenerating skeletal muscle tissue based on autologous cells, repairing damaged tissue, and increasing the regenerative potential of weakened muscles. Their initial area of focus was the treatment of stress urinary incontinence in women, supporting them respectfully throughout their journey to a healthier and better quality of life.
The societal challenges surrounding women in STEM fields are a constant obstacle for female founders in these fields. The need for increased female representation and dispelling stereotypes is as relevant as ever, as Deana herself has encountered misconceptions about her work, but she has also experienced firsthand the progress made in this regard, witnessing a positive shift in the number of women joining STEM courses.
The goal for MUVON Therapeutics is to continue making strides in regenerative medicine and open up trials for more varied groups of women to have access to this therapy, and to also make it accessible for men. The long-term goal would be international reach by expanding to the US and the rest of Europe.
Memorable quotes:
"Pharma can be a scarier world than the startup world, but our project was already on the go, so we decided to stay onboard and see it through: and here we are!"
"Seeing the muscle fibers twitching in the lab, I knew this would work, and we decided to make it happen."
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Jul 5, 2023 • 41min
EP #329 - Péter Fankhauser: Robotics as a Service
Timestamps:
01:23 - Choosing robotics as his career
08:06 - Building a customer base
17:28 - How AI is used in robotics
19:47 - What does RaaS entail? (Robotics as a Service)
32:17 - How to raise money in a tricky economy
About Péter Fankhauser:
Péter Fankhauser is the CEO and co-founder at ANYbotics, a robotics company that develops autonomous robots for industrial inspections. He started his robotics journey at ETH Zurich, receiving a Master's and Ph.D. in Robotics. The idea for the company was ignited by a project he worked on during his time at ETH.
ANYbotics has crafted two types of business models: the first is Robots as a Service (RaaS), which allows customers to hire a robot with comprehensive hardware, software, and service support within the inspection space, and the second is for customers who opt to purchase the robot and software as a lifetime license. This approach varies based on geographical factors and budget allocation strategies.
Regardless of the chosen model, ANYbotics focuses on enabling customers to optimize their workforce and allocate human resources to value-adding, creative, and decision-making activities. Notably, the concern that robots will replace the human workforce is not really relevant in this specific industry, since the jobs performed are so hazardous that not many human workers are currently willing to perform them at all. An added benefit to switching to robots, besides human safety and well-being, is the improved accuracy in gathering data.
ANYbotics' customers have discovered another unexpected benefit of incorporating robots into their operations – recruitment. By showcasing their use of cutting-edge robotics, companies attract young talent by offering the opportunity to become plant operators and robotics operators. This unique selling point highlights the innovative nature of the work environment and adds an attractive dimension to the job. It's a testament to the fact that robotics is not about replacing people but empowering and collaborating with them.
Péter and his team at ANYbotics recognize that their vision has a global reach. With the high entry barriers and immense potential of the robotics industry, their ambitions lie in becoming international leaders in the field. By striving to be the best globally, ANYbotics aims to drive down costs, expand its reach, and support customers globally. The goal is to establish a sizable company capable of meeting the demands of thousands of robots, ultimately positioning ANYbotics as a world leader in the industry.
From robotics as a service to attracting talent through its cutting-edge technology, ANYbotics continues to disrupt the industry while maintaining a robust partnership approach, hoping to witness international success and perhaps even do an IPO.
Memorable quotes:
“I was always building things when I was a kid, and all I would think was, ‘how can I help people with this, market this and get it out into the world?’ ’’
“We decided we wanted to be a product and robotics solution company versus a research company, and part of that is really understanding the customer problem.”
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

5 snips
Jul 2, 2023 • 47min
EP #328 - Cédric Waldburger: Extreme Traveling, Calculated Investing
Timestamps:
8:17 - The great 24 hour adventure
15:15 - Dealing with the crypto dip
18:52 - How to handle market collapse
25:55 - The impact of inflation when holding cash
39:05 - Advice for investing in uncertain times
About Cédric Waldburger:
Cédric Waldburger describes himself as a startup investor, an essentialist, and an explorer, and from a young age he knew he wanted to start his own ventures: his first was at 14. He went on to get a degree in Electrical Engineering from ETH Zurich. He has built and sold companies in various creative, consumer, and blockchain spaces, giving him a wealth of experience. In 2020 he co-founded Tomahawk, which provides early-stage venture investments to Web3-focused entrepreneurs.
A true digital nomad and adventurer at heart, Cédric decided to fulfill his childhood dream: after spending a lot of time reading the Guinness world book of records, he set his sights on one of the challenges, which was to travel to as many countries as possible in 24 hours. He succeeded by going to 32 countries. This adventurous but calculated spirit comes across in his investment style, which follows a system that values consistency and structure, and always investing with intuition versus emotion.
He is continually assessing the markets and predicting where he can. Still, he doesn’t let it worry him anymore – he focuses on building long-term and trusts that keeping an eye on things, building relationships, and trusting his gut is enough to manage his investments well and hopefully get into real estate in the future. Real estate excites him because the investment opportunities are always increasing and rarely decrease, and thus it’s an industry that’s fundamentally longer term.
Memorable quotes:
“It can be dangerous to get FOMO when you’re an investor”
“Avoid buying when prices are high and selling when they’re low. Don’t let emotions distract you”
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Jun 29, 2023 • 46min
EP #327 - Jan Lichtenberg: Replacing Animal Testing with 3D Printed Models
Timestamps:
08:06 - Starting a company during the financial crisis
15:30 - Ethical debates surrounding animal testing
16:25 - The InSphero business model
25:18 - Getting funding with a science-based product
29:58 - Working between Switzerland and the US
About Jan Lichtenberg:
Jan Lichtenberg is the CEO and board member of InSphero, a medtech company specializing in 3D printed models used for in vitro testing with easy-to-use solutions for producing, culturing, and assessing more organotypic 3D cell culture models. He has a solid scientific background of 10 total years of study, beginning with an MS in Microtechnology from the University of Bremen, followed by a Masters in Microelectronics from EPFL, and then completing his Ph.D. at Université de Neuchâtel in Microtechnology and Microfluidics.
It took 10 years to develop the InSphero 3D model, from conception to iterative research, to finally creating the in vitro tissue. The company came to fruition shortly after the 2008 financial crash, but this was nonetheless the right time for the InSphero team, as pharmaceutical companies desperately needed new and innovative ideas to rejuvenate their brands in those challenging times.
One of the company's main goals is to play a part in eradicating animal testing, for both ethical and reliability reasons. This will take many years, but offering alternative solutions like their 3D in vitro models is a start in allowing for more accurate testing and preventing unnecessary harm to animals. This is all the more important considering that animals often do not biologically react in the same way as humans, and so that animal testing is actually not that reliable.
Their business model is twofold: on one hand, they provide their 3D models to clients who do their own in-house testing, and on the other hand, they also provide them to clients who prefer to conduct testing at the InSphero labs. Correctly transporting tissue is tricky, so conducting research in-house has the added benefit of eliminating the possibility of compromised tissues. Currently InSphero is leaning strongly towards the US market, and Jan travels there every 6 - 8 weeks to keep his ear to the ground. For now, their main priority is the company's growth and expansion, but they hope to one day do an IPO.
“When starting a company, you have to either do it on a shoestring or go all in, but you need to decide that beforehand.”
“It’s not about the money in the bank, but about the interest customers have in your product.”
Memorable quotes:
“When starting a company, you have to either do it on a shoestring or go all in, but you need to decide that beforehand.”
“It’s not about the money in the bank, but about the interest customers have in your product.”
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!


