Run a Profitable Gym

Discover how to attract 30 new gym leads in just 30 days without spending on ads! Learn about innovative tactics like selling through chat and utilizing '5130 posts.' Explore strategies for generating referrals, re-engaging past members, and making lead magnets. Chris Cooper emphasizes the power of building relationships and community engagement. Whether you choose to implement all tactics or focus on a few, the key is taking action and tracking your results for ongoing success!

Growing a gym from $800 to $25,000 per month doesn’t happen by accident. Gym owner Ian Smith achieved this revenue increase by working with a Two-Brain mentor to refine key entrepreneurial skills.In this episode of “Run a Profitable Gym,” Ian breaks down the five skills that fueled his gym’s growth: objective reflection, focus, tact, forward thinking and an abundance mindset.Objective reflection has allowed him to make data-driven decisions instead of emotional ones, and focus has helped him eliminate distractions and dial in on the work that moves his business forward. Practicing tact has empowered him to better handle tough conversations, and he’s used forward thinking to plan for long-term growth. Finally, by adopting an abundance mindset, he’s become more confident in his gym’s ability to provide value to clients—and ensure they see that value.Tune in to learn how to apply these skills and grow your gym.Links“The Golden Hour”Gym Owners UnitedBook a Call  02:25 - Objective reflection05:05 - Improving focus09:10 - Tact and de-escalation13:02 - Forward thinking17:34 - Abundance mindset

Here’s a hard truth: You might be the main reason your gym isn't more successful. Today on “Run a Profitable Gym,” Chris Cooper shares five essential entrepreneurial skills that will help gym owners break through self-imposed limits:- Focus- Objective reflection- Tactful action - Forward thinking - Cultivating an abundance mindsetHe also explains why knowledge alone isn’t enough and provides practical tips for honing these skills and applying them to your business. You’ll learn how to better handle tough conversations, make proactive decisions and develop a mindset that fosters long-term success. Tune in to learn how to master these skills and remove the ceiling on your gym's growth.LinksGym Owners UnitedBook a Call  03:23 - Focus and do the work6:52 - Objective reflection10:05 - Tact and de-escalation14:12 - Forward thinking and problem solving16:18 - An abundance mindset

Discover the secrets to choosing the perfect mentor for your gym business. Reflect on your past successes and the coaching styles that inspired you. Learn about common pitfalls gym owners face when selecting a coach. Gain insights on essential qualities like empathy and experience that ensure effective mentorship. Plus, find structured exercises to clarify your mentoring goals. This guidance will empower you to connect with a mentor who truly drives results!

Today on “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper breaks down the four types of business mentorship available to gym owners and explains why one-on-one mentorship delivers the best results. He also dives into the pros and cons of masterminds, group coaching and roundtables, revealing what works—and what doesn’t—for gym owners at different stages of growth.Two-Brain Business delivers one-on-one mentorship: Your mentor will help you set goals and develop a plan to accomplish them, and you'll receive all the accountability and assistance you need to take action. A mentor will help you score quick wins, learn to focus, grow your gym and improve your lifestyle.When Two-Brain mentees reach $100,000 in annual earnings, they gain access to a mastermind group full of high-level mentors and elite gym owners who provide peer support, networking, brainstorming and experienced-based advice. This group meets four times a year in person, and outside subject-matter experts are brought in to provide coaching on specific aspects of entrepreneurialism.Tune in if you’re ready to make faster progress, avoid costly mistakes and use your gym to build the life you’ve always wanted! LinksGym Owners UnitedBook a Call  00:43 - Mentorship and coaching04:51 - 1-on-1 mentorship at Two-Brain7:40 - Masterminds: pros and cons12:13 - Group coaching: pros and cons16:26 - Roundtables: pros and cons20:17 - Choosing the right model

Hari Singh, owner of CrossFit NYC and a veteran in the fitness industry, shares his innovative approach to integrating Hyrox training as a new revenue stream. He discusses how this addition has enhanced member experience and filled previously dead hours. Hari also delves into logistical aspects like program setup, pricing strategies, and effective marketing to attract both members and newcomers. He highlights the importance of mentorship for gym owners, especially in navigating challenges like the pandemic.

Discover what sets high-earning gyms apart from the rest. Learn how top gym owners over-deliver on services and creatively adjust their offerings to maximize revenue. Explore the significance of high-ticket services like personal training and the benefits of mentorship in building systems for predictable growth. Gain insights into client retention strategies, revealing impressive statistics that highlight effective marketing and streamlined operations. Tune in to unlock actionable tactics for boosting your gym's revenue!

In 2022, Indiana gym owner Vel Bates attended the Two-Brain Summit and left with a new mindset that transformed his business. In this episode of “Run a Profitable Gym,” Vel shares how the welcoming community and actionable advice shared at the event helped him take the leap into mentorship. He details the changes he’s made with the help of his mentor, Peter Brasovan,  such as cleaning up systems and building marketing funnels, and how the adjustments have improved his confidence and his revenue. Vel has since made the Top 10 leaderboard for marketing and sales metrics, a testament to his growth as a gym owner.If you’re a gym owner who wants to make positive changes in your business, come to the 2025 Two-Brain Summit. Tickets are $300 off through Jan. 31. Get them via the link below.LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call  01:18 - Not a client? Why attend?02:54 - Why sign up for mentorship?05:45 - What mentorship did for Vel’s business09:21 - Mentors hold you accountable11:39 - No. 1 reason to go

The 2025 Two-Brain Summit will inspire and equip fitness professionals to make a difference in their clients’ lives—in other words, to Help Best.In this episode of “Run a Profitable Gym,” Chris Cooper provides a sneak peek into this year’s summit for gym owners and coaches, happening June 7-8 in Chicago.He walks through the action-packed itinerary, starting with morning workouts featuring Rogue equipment and coaching from Jason Khalipa and other top pros. Coop also runs through the workshops that will happen in two rooms—one for owners and another specifically for fitness coaches.Special guests will include Joey Coleman, bestselling author of “Never Lose a Customer Again,” and Jonathan Goodman, owner of the Personal Trainer Development Center and author of the newly released book “The Obvious Choice.” Also taking the stage are Mayhem Nation and Bill Parisi of Parisi Speed School, as well as several of Two-Brain’s elite mentors.On the coaches side, Khalipa and the NCFIT crew have 2.5 hours to get trainers moving in a hands-on, high-energy coaching workshop.Tune in to hear the full schedule. Then use the link below to get your tickets before prices go up on Feb. 1.LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call  0:59 - This year’s theme2:56 - What to expect 6:24 - Owners: speakers & workshops18:36 - Coaches: speakers & workshops 25:31 - Why bring your coaches?

Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper shares his top book recommendations for gym owners in 2025. He unpacks the lessons he learned from these titles and how he applied them to grow his gym and his other businesses.Remember, it’s not how many books you read that matters; what matters is that you put what you learn into action.Ready to learn and take action to grow your gym? Check out Chris’ suggested reading list below: - “The Mountain Is You” by Brianna Wiest- “The Courage to Be Disliked” by Fumitake Koga and Ichiro Kishimi- “High Road Leadership” by John C. Maxwell- “Tribalnomics” by Justin Garcia- “Be the Unicorn” by William Vanderbloemen- “10x Is Easier Than 2x” by Dan Sullivan and Dr. Benjamin Hardy- “The Obvious Choice” by Jonathan Goodman- “The Road Less Stupid” by Keith J. Cunningham- “The Golden Hour” by Chris Cooper LinksGym Owners UnitedBook a Call  01:24 - Books 1 and 205:53 - Books 3 and 411:24 - Books 5 and 614:16 - Books 7 and 819:05 - “The Golden Hour” by Chris Cooper