The Win Rate Podcast with Andy Paul

On today's episode, Andy welcomes three more amazing guests, Nate Nasralla, Co-Founder at Fluint.io, Andrew Peterson, Founder at Clozd, and David Kurkjian, Founder of MasterMessaging. The group starts off discussing the need to gather feedback directly from buyers to understand their decision-making process and factor it into sales strategies and training programs. They highlight the role of cognitive empathy, understanding the buyer's perspective, and identifying the key drivers behind their decision. The conversation also touched on the concept of the "one big thing" that influences buyer decision-making, and that sales teams should invite buyers to share their experiences and participate in team discussions to gain valuable insights.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

Today Andy welcomes another stellar group of guests for his roundtable discussion. Joining him are Nate Bagley, Head of Content and Media at Clozd, Ian Koniak, Founder and CEO at Untap Your Sales Potential,  and Eric Quantsrom, CMO at CIENCE. They begin by looking at the different challenges of buyers compared to sellers, the importance of diagnosing problems within a company that may impact win rates, the value of useful training in sales teams, and the significance of conducting win loss analysis in an honest and transparent way. They also discuss how to improve engagement and decision-making processes, realizing the cost of inaction, and the changing behavior of CFO’s in the buying process.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

Today Andy welcomes another stellar roundtable to discuss the topic of creating change, and being able to adjust within the ever shifting sales industry. Joining Andy are Shari Levitin, the CEO of the Shari Levitin Group and author of Heart and Sell, 10 Universal Truths, Sean Sheppard, Managing Partner at U+, and Dejuan Brown, Head of Sales at Merit America. They begin by exploring the challenges sales professionals face in adapting to a rapidly evolving world driven by technology advancements.From the belief in a "flat" sales world to the emphasis on building relationships and empathy, the roundtable share their insights and experiences. They discuss the importance of leadership, the value of authentic frameworks, and the impact of social sciences on successful selling.They share stories of how they are rehumanizing the sales process in the face of technological advancements. They also delve into the importance of emotional intelligence, continuous growth, and the need for a growth mindset in sales.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

Today on The Win Rate Podcast, Andy welcomes James Isilay, CEO at Cognism, Matt Melymuka, Co-Founder and Managing Partner at PeakSpan Capital,  and Kyle Williams, Founder at Brickstack. The roundtable discussion today visits the importance of lead quality in sales, the challenges of tracking and incentivizing the right behaviors, the need for effective multithreading in deals, selling effectively in both the up and down times, the shift in sales strategy towards being sales-centric, the proliferation of sales technologies, and much more. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

Today Andy is joined by  our special guests, Carole Mahoney, Founder of Unbound Growth, Paul Fuller, CRO at Membrain, and Sean Burke CRO of Prometric. To begin, the group dissects the tagline "how you sell matters" and explore the nuances of the sales process. They analyze factors that influence the selection of a vendor, the role of trust and adaptability, and the power of understanding the buyer's business.But it's not just about the process or methodology. It's about how individuals adopt and personalize these techniques for the buyer's experience. We'll explore the consequences of unrealistic goals and pressure on sales teams, as well as the impact of confidence and client satisfaction on sales performance.The roundtable challenges conventional beliefs about sales, debunking the negative stereotypes often associated with the profession, and shed light on the true meaning of sales as a collaborative exchange of value and emphasize the importance of actively listening to clients.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

Today on the The Win Rate Podcast Andy is joined by Joanne Black, Founder of No More Cold Calling, Jody Geiger, Revenue Enablement Coach at Klue and Meyah Rose, Co-Founder of The Practice Lab. The roundtable discussion begins with the importance of incorporating effective learning strategies, and our panelists share their insights on the need for practice, application, and building confidence in order to succeed in sales. They also discuss the challenges faced by women in setting the tone in the sales environment and the significance of leaders actively engaging with their teams. Additionally, the group explores the role of competitive intelligence in sales and uncover the intangible factors that play a key role in buyers' decisions.  Find more about Jody, Meyah, and Joanne. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

Joining Andy for the roundtable discussion today are Richard Harris, Founder of the Harris Consulting Group, Mark Cox, Founder of In the Funnel Sales Coaching and host of The Selling Well Podcast, and Matt Dixon, Wall Street Journal best selling co author of The Challenger Sale, The Effortless Experience, The Challenger Customer, and his new book, The Jolt Effect. They begin by discussing some of the best ways to offer value to clients, the role of technology in enhancing sales, the challenge of being constantly pitched by vendors and the lack of interest in product details, and they propose a "common sense revolution in sales," where the focus is on improving clients' businesses. They challenge both traditional sales training methods, and current compensation structures, and argue that ROI is more crucial than simply offering a cheaper price. The group turns its focus to the essential skill of asking open-ended questions, which can separate the best sellers from the rest, the significance of listening and truly understanding the client's pain points in their specific context, how to earn the right to ask questions, and being one step ahead and adaptable to shifting buyer behavior.Connect with Richard, Matt, and MarkHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

Welcome back to another episode of The Win Rate Podcast. Today Andy welcomes two incredible guests. Aaron Evans, Co-Founder and Head of Training and Enablement at Flow State, and Doug C. Brown, Founder of CEO Sales Strategies. They discuss the importance of salespeople becoming “mini market experts” and how their knowledge can influence buyers at the awareness phase, literally shifting buyers' thinking and process. They look at the need to move away from traditional product training and focus more on market knowledge and enablement, and give valuable advice on tactics to position oneself as a market expert in complex sales, such as the "core story" strategy and market-based education.The roundtable continues by talking about the impact of SaaS practices in the sales landscape and how the current economic downturn may result in a much-needed reset for SaaS businesses, reassessing top of funnel activity and shifting towards face-to-face interactions and building personal brands, and questioning the current buyer and SDR model of having inexperienced individuals as the first point of contact for buyers.Connect with Aaron Evans and Doug C. BrownHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognismEpisode Highlights:Desire for high conversions, lack of nurturing.Prevailing culture needs change in growth strategy.Aggressive SaaS growth harming sales effectiveness. Reset needed.Increase seller value by becoming market experts.Buyer-Seller model: Disconnect due to inexperience.Efficiency and effectiveness confused;  CFOs miss connection on profitability.Manager coaching skills lacking, lack of training. Need to think like owners. Framework enables individuals to sell uniquely well.

Today Andy welcomes another stellar roundtable with guests Nabeil Alazzam, founder and CEO at Forma.ai, Frank Cespedes, author and Senior Lecturer at Harvard Business School, and Drew Neisser, Founder of CMO Huddles, and was Founder and CEO of Renegade Marketing.They start out today discussing the fact that many companies are neglecting simple yet crucial steps to foster success among their new hires. and give examples of strategies that companies can implement to ensure their new sales representatives are set up for success.They get into various topics including accurate quota setting, the role of incentives in driving desired behaviors, the need for clear process guidelines, and the evolving role of the account executive. They also shed light on the cultural challenges surrounding sales effectiveness and the critical importance of having confidence in winning sales opportunities.They continue talking about how data and technology are shaping the sales landscape and discuss the disconnect between the speed at which businesses are evolving and the slow adaptation of incentives. They emphasize the need for collecting and analyzing data to inform compensation structures, particularly in onboarding new sales reps.Additionally, the group tackles the role of marketing in the buyer journey and the potential impact on sales processes. They question the separation of demand generation from demand capture, highlight the pitfalls of focusing solely on filling the sales funnel.Connect with Nabeil, Frank, and Drew on LinkedInHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognismEpisode highlights:Incentives prioritize customer journey and sales process.Incentive adjustments lagging behind business changes. Managing change in sales during a pandemic.Quota: justification, motivation, human psychology, unforeseen effects.Separating demand generation from demand capture.Marketing myths: buyers need guidance, not pitches.Overqualifying opportunities may lead to loss. Specialization in go-to-market functions. Quarterback role in sales process. Possible evolution in qualification processes.

Today Andy has gathered another stellar roundtable - Jim Dickie, Keynote speaker and Co-Founder of Sales Mastery, Barry Trailer, a sales coaching leader, Partner in Best Practices for B2B and Co-Founder of Sales Mastery, and Eric Stine, three-time CFO working with mid and large cap software companies.They discuss how quotas are a lagging indicator instead of a leading one, the importance of tracking growth on a year over year basis, assessing average contract lengths and forward bookings, and how with the right tools we can look beyond quotas and see the type and quality of activity that led to winning or losing a deal.They go on to speak about the role that sales managers play, and due to lack of investment and training, how they’re often managing sales but not salespeople, and the requirement of understanding the needs and priorities of different stakeholders. They also look at the productivity-based approach for organizations and give examples of how this has been successfully implemented to set expectations and identify areas for improvement. Connect with Jim, Barry, and Eric on LinkedInHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognismEpisode Highlights:Quota limits potential, overlooks individual potential.Quotas effective, but not for everyone.Important metrics: logo count, NRR, forward bookings, contract length.Measure activity, quality, engagement, and sales process.Productivity based on time and output.Sales reps need to understand their role. Sales managers lack training and measurement.Salespeople's engagement with buyers is decreasing. Buyers involve salespeople earlier if they provide education, mitigate personal or organizational risk, or help with complex situations. Understanding customer value is crucial.