The Game Changing Attorney Podcast with Michael Mogill

"To all the legal folks out there: the bar is higher for you guys now. There's more expected of you." - Judy Smith How did Judy Smith's career inspire the hit TV show Scandal? What does the new crisis management playbook look like? How did the Monica Lewinsky case shape Judy Smith's career? Why doesn't anyone care about sex scandals anymore? How should organizations share their social values in a world of cancel culture? Judy Smith: Crisis Management, the White House, and ScandalJudy Smith wants you to leverage your truth. Judy's work as a world-renowned crisis management expert and entrepreneur has earned her the reputation of being the ultimate “fixer.” She was George H. W. Bush's Deputy Press Secretary, she graduated law school, and her ground-breaking work even inspired a hit TV show: Scandal.For more than 25 years, she has served as an advisor for a host of corporate, celebrity, non-profit, and government clients providing strategic counsel to help individuals and organizations navigate challenging issues.And today, Judy shares that expertise with us.Raising the Bar: Why Law Firms Need to Do MoreOver the years, Judy Smith has worked with countless attorneys, and she's seen a transformation across the board. In a 24-hour news cycle where all it takes is a couple of tweets, bad news travels fast. You need to be faster.So how can you ensure you beat the other party to the punch? What do you need to do to land the right message? Which platform or vehicle is appropriate? Judy shares her ultimate playbook for world-class crisis communications for the legal industry and beyond.Social Issues and Cancel Culture: How to Tread the LineRecent events have generated a shift in public expectations as they look for organizations to take a stand on social issues. Firms know what is expected of them, but get the message wrong and you'll face backlash. So what's a responsible firm to do?Judy Smith explains the incremental positive steps your firm can take, why writing checks won't get you very far, and why, despite the very real risks of cancel culture, it's still worth putting your values on the line.Key takeaways: Be prepared, act fast. Bad news gets across the globe in 18 seconds, so it’s important to be ready when a crisis strikes. What, when, and how. You must determine the right strategy and the vehicle for each specific crisis communication; not everything can be handled in an email or a tweet. Know when to walk away. Not everything is fixable, even for Judy Smith, so you need to know and accept a lost cause. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Judy Smith Website Judy Smith Twitter

"Great marketing won’t fix a bad business. Great marketing will only accelerate the demise of a bad business." - Ryan Deiss How did Ryan Deiss go from being $250K in debt to digital marketing master? Why isn't creating an amazing product or service enough? Why doesn't Ryan Deiss care about your conversion rates? How can your firm get an edge when you're competing for the same clicks as everyone else? Ryan Deiss and His Companies Basically Own the InternetRyan Deiss is the CEO of DigitalMarketer, one of the largest and most highly regarded authorities in marketing today. He’s not only an expert in what works when it comes to marketing — he’s also a seasoned entrepreneur who took the stairs on his way to success.In this episode, Ryan Deiss shares his powerful insights about what all successful business leaders have in common, and marketing strategies that ACTUALLY work.A Click Costs What a Click Costs: Why Marketing Tricks Don't WorkRyan Deiss's legions of admirers want to get to the root of his success. What tricks and techniques did he use to rise to the top? Well, lean in close, because we've unmasked the truth: there. is. no. secret.It might not be what you wanted to hear, but Ryan lays it down: a click costs what a click costs, so shift your focus. You should be concentrating on ascending your traffic into prospects, making those clients bigger and better, and boosting referrals. He tells us how he does it.Why Picasso Was the Greatest Marketer of His TimeEntrepreneurs and creative minds can seem to have a certain something that gives them that edge. Ryan Deiss gives that edge a name: great marketing. He believes that every creative genius was empowered by even greater marketing prowess. So what tactics can you use to become a marketing maven?Ryan shares his top tips: from calculated investment to identifying the real value of a customer. Plus, a cautionary tale about why even the best marketing in the world can't fix a weak foundation.Key takeaways: You’ve got to spend money to make money. The business that is willing to spend the most money to acquire a customer will always win. Service over tactics. Tactics come and go, but establishing a brand built around high-quality service is the best marketing strategy a business can have. Be in it for the journey. Marketing should never drop off after passing a lead to sales; marketing’s job is to own the entirety of the customer journey. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Ryan Deiss Website Ryan Deiss Twitter DigitalMarketer Website

2020 is going to go down in history as a year of challenge and adversity, and the legal industry is no different. But when the going gets tough, the legal legends get their heads in the game and come out swinging.In this special LIVE episode, we gathered together five market-dominating industry powerhouses to share first-hand accounts of how they rose to the top of highly competitive markets (and what keeps them there).Hear blow-by-blow reports of legal marketing prowess, success tips from the masters that you can emulate for your firm, and the personal habits and mindsets that have helped them succeed as leaders.In this episode: Why John Berry says it's no good being smart if you don't have guts. John Gomez explains why everyone can sniff out the fake steak sizzle. Why Andrew Finkelstein doesn't care what other firms are doing. If you want to win big like Glen Lerner, you've got to stop buying fancy cars. Mike Morse thinks law firms owners suck at running businesses. And the one thing they all agree on:"There's no substitute for winning." - John BerryLinks and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn John Gomez Website Andrew Finkelstein Website John Berry Website Mike Morse Website Glen Lerner Website

"You have to do things that other people aren't willing to do. When you go in that ring, you have to tell yourself: I may lose this fight, but not because I wasn't in condition." - George Foreman III How did years of training — and winning — hone George Foreman III's business clout? What does entrepreneurship have in common with stepping into the boxing ring? What did George Foreman III learn from marketing the most successful household appliance sold in QVC history? How can fighter-level preparedness take your law firm strategy to the next level? George Foreman III: Dedication, Sacrifice, and a Relentless Work EthicFailure is not in George Foreman III's vocabulary. He's an undefeated pro boxer (who retired with a perfect 16-0 record), trainer, fearless entrepreneur — and yes, son of two-time heavyweight champion George Foreman. He attributes his entrepreneurial prowess to the lesson he learned training and fighting to win.In this episode, we hear George Foreman III's incredible success story: dedication, sacrifice, and a relentless work ethic. Plus, we discuss ways to leverage the fighter mentality both in business and in life.Learning From the Best: Managing the George Foreman Grill EmpireBoxing and household goods might seem incongruent, but just about anyone who loves the Foreman legacy has a George Foreman Grill! The grill began as a product promoted by a boxing champion but broke records by representing the real American family, eventually becoming the most successful household appliance sold in QVC history. So how did the Foremans do it?George Foreman III served as the business manager of his dad’s empire and EVP of George Foreman Enterprises, Inc. when the grill boomed. He shares the crucial business lessons he learned from that period, including how to achieve phenomenal success by working small, local markets.From Boxing to Business: Building Mental ResilienceOne of George Foreman III's biggest takeaways from his years training with his father is mental toughness. He learned the hard way that in any kind of challenge, you have to arrive at a place where cognitive power will take you over the finish line. Quite simply: when the body is tapped out, the mind takes over.George explains how preparation allows him to take his losses ahead of time, so he can show up to his business ready to do battle. His secret weapon? Being willing to do what others aren't.Key takeaways: Even the best laid plans need to flex. It doesn’t matter how smart you are or how perfect your plan is if you can’t pivot and adjust when adversity strikes. Prepare to win. Take your losses in the gym so you don't have to take them in the ring. Boxing and life are all about challenges. Winning is about stepping up, putting in the hours, and stepping out of yourself. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn George Foreman III Instagram EverybodyFights Website

"There are fingerprints right back to those companies who made the chemicals knowing that they would be in our environment, knowing they would stay in our blood." - Robert Bilott What really happened in the DuPont chemical case? Where did Robert Bilott gain the diligence and endurance to withstand a 20 year fight? Why are chemical companies still not being held accountable for toxic materials? What was the personal toll of undertaking such an intense, lengthy battle? The Dark Waters of Corporate Greed With Robert BilottRobert Bilott is no stranger to playing the long game. The renowned author and environmental attorney is the tireless advocate behind the 20-year battle against DuPont, poisoned water, and corporate greed.In this episode, we hear how he took on international chemical juggernaut DuPont in the name of justice (and why he nearly passed on the case!). We learn what it was like being involved in the media made about this major case, including multiple documentaries, a best-selling book, and the Hollywood blockbuster Dark Waters.Ultimate Determination: Why Robert Bilott Spent 20 Years Fighting the Good FightThe odds were stacked against Robert Bilott from the start. Quite simply, an environmental case of this magnitude and complexity had never been tried. At certain points, it felt like going two steps forward and one step backwards, as opposing forces attempted to stifle the investigation. So where did Robert get the determination and endurance to never give up?He shares the personal toll of this high stakes case, how he kept his focus during the years of intense scientific investigation, and what it felt like to find a resolution.Years of Toxicity: Is the Chemical Industry Ever Going to Change?Some of the facts of the DuPont case are so shocking that it belies belief. How could something like this happen? After all, isn't this the reason why the EPA exists?Robert Bilott explains how a lack of knowledge and outdated legislature led to years of toxicity in the US and worldwide. The DuPont case brought these revelations into the public consciousness — but, if you ask Robert, the fight has only just begun.Key takeaways: Standing up can change the game. One person stepping up and calling attention to a problem can cause a dramatic ripple effect. If it's worth it, keep grinding. Robert Bilott is a world-class example of what can happen when you stick to your principles. Sticking up for the little guy. In serving the people who couldn't represent themselves, Robert Bilott stopped an international conglomerate in its tracks. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Robert Bilott Twitter Robert Bilott LinkedIn Taft Stettinius & Hollister LLP

"Go ahead and get as many Fs as you want, but you better have some As. Because nobody needs well-rounded. We need exceptional." - Seth Godin What is the “infinite game,” and why has Seth Godin spent his life playing it? Why does repeated failure set us up for success? What is the toxic scarcity mindset, and how can society escape it? How can a non-competitive mindset help your business? Seth Godin: Legendary Author & Marketing OracleSeth Godin is one of the best-known marketing minds of our time. Author of 19 international best-sellers that have been translated into over 35 languages, Seth has changed the way people think about marketing.From his home on the web, Seth Godin has become a uniquely recognizable voice. His daily blogs cover everything from marketing and business to his own brand of compelling philosophy.In the episode, we talked to Seth about what compelled him to write his most recent book “The Practice” and what it really means to put your best work out into the world.How to Be Extraordinary: Why Skill is More Important Than TalentAccording to Seth Godin, there are almost no talents that are important in the modern economy. Yes, really. He says that while talent is something you're born with (like being able to slam dunk a basketball), skill is something that can be learned. So what does it take to hone your skills and use them creatively as a professional?Seth explains why passion isn't enough, why training should be quality over quantity, and how you can be extraordinary in a world of average lawyers practicing average law.Why Imposter Syndrome Means You're on the Right PathEven the world's brightest minds suffer from imposter syndrome. Seth Godin wants to let you in on a secret: imposter syndrome is a gift. He explains why self-doubt can be a compass that tells you you're onto something that hasn't been done before. If your self-awareness barometer goes haywire, dig in deeper, work even harder, and rock the boat.So what if you're NOT feeling imposter syndrome? According to Seth, you're not working hard enough or you're a probable sociopath!Key takeaways: Scarcity subtracts, but abundance multiplies. Seth's thoughts on the mechanisms of the scarcity model in business offer a fresh new perspective. Seek constraints to make progress. Great ideas are formed by doing something that's outside of your comfort zone. Good decisions can have bad outcomes, but a decision is only ever truly good when considered separately. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Seth Godin Website Seth Godin Twitter

"The reason it was so important for me to pull that off is because that weekend you could hate my guts and you still had to take your hat off to me." - Grant Cardone How did Grant Cardone get Steve Harvey and Snoop Dogg in one place on Super Bowl weekend? Why is cash flow — and not cash — king? How can you 10X your life to experience stratospheric levels of growth? What does going big mean when you're already a giant? The 10X Lifestyle: Why Your Biggest Financial Mistake is Not Thinking Big EnoughInternational speaker, entrepreneur, and author Grant Cardone wants you to think in billions, not millions. Grant owns and operates seven privately held companies and has a $1.5B portfolio of properties. He pioneered the 10X rule to multiply everything in his life and start a worldwide movement. So what is 10X, and where did this supersize mentality come from?In this episode, Grant explains why success is your duty, obligation, and responsibility — and why money doesn't make money, but courage does.Courage Makes Money: Going Big at the Miami Marlins ParkNothing demonstrates the 10X mentality more than Grant Cardone's bombastic Miami Marlins conference. For three days over the 2019 Super Bowl weekend, Grant and a pack of celebrity guests hosted 35,000 aspiring entrepreneurs for his 10X tour, with millions watching online. So what's the benefit of going BIG?Grant explains how his foresight turned the event into a profit machine, why the courage to do things differently can help you win big, and just how good it feels to see your haters eating humble pie.Learn From the Best, But Drill Down Into Your AbilitiesGrant Cardone proves that inner resourcefulness can take you a long way. However, his trajectory was also shaped by the mentors he sought out along the way — and nothing he learned was by chance.He explains why recognizing your strengths and doubling down on them while learning from the best transformed his career. Plus, he shares his insights about when to go solo and when to supercharge your business with a crack team of A-players.Key takeaways: The worst thing you can do is stay in your lane. Life is a super highway, and you're not going to get to where you want to go by staying in one lane. Always look ahead. It’s hard to get the fire started, but even harder to keep it going and burning bigger and brighter. Don't be satisfied with yesterday's victory, and don't get hung up on yesterday's losses. Don't try to please others. If you start out by pleasing yourself, the rest will follow suit. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Grant Cardone LinkedIn Grant Cardone Website

"After 40 years of advertising, the ads that lawyers are making still suck." - Morris Bart Is legal advertising about best practices, or does Morris Bart have a sixth sense? Do you really need to spend millions to get leads from TV ads? How did Morris Bart write the genius “One Call, That's All” slogan? What one aspect of his firm will Morris Bart never let go of? Morris Bart: Legal Marketing PioneerMorris Bart was the first attorney to advertise in the state of Louisiana, and one of the first to do so in the entire country. The second that the Bates decision was passed, he was on the train and he's never looked back!Now a New Orleans local celebrity, Morris pioneered the use of TV ads and billboards, and he rode the wave from a single office in 1980 to 17 locations today. So where did Morris Bart get his sixth sense for advertising? This week, we discuss the commitment, perseverance, and long game that helped Morris Bart rise to the top and dominate his market.The Power of the Slogan (and Why You Can't Just Steal Someone Else's)Just about everyone in the country has heard attorneys use the "One Call, That's All" slogan, but did you know Morris Bart created it? Morris shares the power and simplicity of crafting the perfect slogan — and how to make it stick.Plus, we discuss how true differentiation can only be achieved by identity-centric branding, and why, according to Morris Bart, the majority of lawyers' ads still suck.The Digital Territory: Why Morris Bart Still Gets His Hands DirtyEven after years of success, Morris Bart keeps rising to new heights, so why doesn't he ride off into the sunset? The answer is simple: he loves to create.Morris views digital marketing as a vast uncontrollable territory full of intellectual and creative challenges. We discuss the new advertising landscape, which social media platforms he prefers, and why he's hedging his bets on mastering Google.Key takeaways: You've got to spend money to make money, at least when it comes to TV ads. Morris Bart believes it is impossible to achieve a high level of success unless you are a top spender in your market. Managing people is one of the biggest challenges. Morris learned the hard way that to avoid disappointment in hiring, you need to develop a thick skin and become an expert in HR and spotting potential. Everyone can jump on the Morris Bart wagon, as long as he's still driving. The best leaders learn to encourage collaboration and relinquish some of their control (but still keep their finger on the kill switch). Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Morris Bart LinkedIn Morris Bart Personal Injury Lawyers Morris Bart Twitter

"Our ads are probably seen 1 to 3 million times a day. That's how many people I get to be in front of." - Billy Gene Shaw How did Billy Gene become one of digital marketing's most prominent voices? Why does Billy say speed trumps quality when it comes to content? Which marketing hacks will get more eyeballs on your law firm's ads? Why do entertaining ads make the big bucks these days? Billy Gene’s Social Media Formula: Entertain, Educate, ExecuteBilly Gene Shaw has become one of the most prominent voices in digital marketing today. He's eloquent, savvy, and his tactics make money. He brings high energy to every stage and gets his audience fired up under his motto: Entertain, Educate, and Execute. But was he always like that?In this episode, we dive deep into marketing in the digital age. We hear Billy's entrepreneurial story, and we learn how his determination to think laterally led him to build the 8-figure powerhouse he runs today. Plus tips on what your firm can do staying relevant, and the exponential value of creating opportunities for those around you.Digital Presence: How to Beat Out Your Competitors 100% of the TimeYour digital presence is about providing value to your clients. For attorneys, it's intrinsically linked to whether a prospect chooses you or your competitor.In Billy’s eyes, it's all about concisely articulating what you’re selling and being in control of your narrative. He goes as far as to say that the amount of money you make directly correlates with the value you provide and the problems you solve. So how can you create a world-class digital presence? Billy drops some truth bombs on content, speed, and delivery to get you started and keep you relevant.Why Making People Laugh Will Make You MoneyBilly Gene is certain about one thing — right now, making people laugh makes big bucks. If you can create entertaining content that engages more viewers, platforms will charge you less. So how can you perfectly execute social media content? Can sales pitches ever truly be enjoyable for a viewer?Billy sets our listeners a challenge because he believes that if the stakes are high enough, anyone can be entertaining, and anyone can succeed at this — you just have to think outside the box.Key Takeaways: You need to continue to learn to stay relevant. Businesses only have themselves to blame when the market moves ahead of them. The speed at which you execute is more important than the production quality of the content you put out. When it comes to crowding out the competition, you have to be there first. Get your message on point. Don't hold onto anything that's not working out so well. If your message sucks, Billy says, then get a new one. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Billy Gene Shaw Website Billy Gene Shaw LinkedIn

"Zoom out on a person and look at their life over a decade — it's obvious they're not the same person." - Ben Hardy What does Dr. Hardy mean when he asserts our personalities are not permanent? How can reassessing your past change the course of your future? What are “forcing functions,” and how can they turbo-charge achieving your goals? How can you overcome fear of future uncertainties? Personality Isn't Permanent: Why Your Past Doesn't Define YouAccording to Dr. Benjamin Hardy, there were no clues in his past that he would become who he is today — an organizational psychologist with a PhD and best-selling author of Personality Isn't Permanent and Willpower Doesn't Work.We hear the incredible origin story that led him to become an expert on how and why people change — because he did it himself. Those intrinsic character traits that define you as a person, whether you like them or not? Ben says they're not as permanent as you've been led to believe.Everyone Changes: How to Transform Trauma...and Your LifeEverybody changes, but how can you have a hand in which course your life takes? Ben Hardy wants to put you back in control of your destiny, and it's all about mindset. He believes that everything you do now is setting your future self up for failure or disaster.By explaining the impact of trauma on our personality, Ben elaborates and shares with us the mindset and key techniques required to become emotionally developed — plus why you should regularly evaluate how you view your past, choosing compassion over criticism, in order to impact your future.Future Hyper-Focus: How You Can Force Goal FulfilmentEverything we do is driven by goals, so it makes sense to harness that to enact change. Ben shares his thoughts on setting clear goals and making them part of your identity, and he explains why measuring progress is key.Want to turbo-charge your goal-clearing ability? By following Ben's forcing functions, we can actually literally force ourselves to achieve what we thought was impossible.Key takeaways: Change your perspective. If you're serious about creating the future you want, you're required to make a shift in how you see things. All behaviour is goal-driven, even if it's not immediately apparent. The more clear we can be on our goals, the more meaningful the results will be. Force yourself to act. By using Ben's idea of forcing functions, or situational constraints, we enable ourselves to create the results we want. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Ben Hardy Website Ben Hardy LinkedIn