
The Selling Show
The Selling Show with David Newman is an interview-based podcast focused on the intersection of selling, branding, and leadership—geared to a core audience of CEOs, founders, and corporate executives who know that selling isn’t just about products or services. It’s about selling your ideas, your point of view, and your personal brand to the people who matter most.
If you’re ready to achieve Market Eminence, amplify your influence, and attract high-value clients, investors, partners, talent, and media opportunities—with less chasing and more confidence—this show is for YOU. Each episode delivers strategies, insights, and instant-action advice to boost your visibility, credibility, and brand preference in a crazy noisy world.
Latest episodes

Jan 16, 2025 • 34min
454: Mentoring Excellence
Lisa Fain is the CEO of the Center for Mentoring Excellence and a globally recognized expert on mentoring and diversity. As the co-author of Bridging Differences for Better Mentoring and of The Mentor's Guide, 3rd Edition, Lisa combines her passion for mentoring with actionable strategies to help individuals and organizations thrive! Lisa talks about her from a law career to mentorship, creating a culture of mentorship in your organization, her certification program, and much more!

Jan 9, 2025 • 38min
453: The Ultimate Sale
Justin talks about how he prepares his clients to exit their businesses, what recurring revenue really means, his podcast, and much more!

Jan 2, 2025 • 36min
452: Selling to CEOs
Mark returns to the podcast to talk about the nuances of selling to C-level executives, using AI, what’s ahead in the world of sales, and much more!

Dec 26, 2024 • 36min
451: Service Sales Success
Joe Crisara was once a home service contractor with a failing business. Deeply in debt, he had zero sales skills and undercharged for everything. He assumed the only way to create higher value was to do the same service everyone else did for a lower price. But when things looked most bleak, Joe had an aha moment. It not only changed his life but also skyrocketed his business. Since then, Joe and Julie, his wife and business partner, have helped thousands of contractors achieve three to five times greater revenue by implementing his transformative Pure Motive Service system. Joe's down-to-earth style and direct approach are based on having personally overcome the same pains, troubles, and struggles that all contractors face—all of which are still very real to him. Joe talks about taking on a leadership role, running a business with your spouse, his latest book, and more!

Dec 19, 2024 • 42min
450: Humanizing LinkedIn Selling
Candyce Edelen is a seasoned entrepreneur with road rash earned from co-founding two fintech companies, one of which made the Deloitte Fast 50 list in 2004. In 2007, she launched PropelGrowth, a marketing consultancy where she helps financial and tech firms develop and execute go-to-market strategies. Over 10 years, she helped lead 13 companies to strategic acquisitions and successful exits. Candyce shares some strategies of prospecting on LinkedIn, when to know if you’re selling or being sold to, when to not be pushy, and much more!

Dec 12, 2024 • 42min
449: Business Coaching Success
Rina shares some tips on being a successful business coach for your clients, shifting mindset, identifying problems, and much more!

Dec 5, 2024 • 41min
448: Almost Good Enough
Perhaps it’s her Texas roots, but Jess Pettitt, MBA, M.Ed., CSP, believes that to really thrive in this world, you have to ride two horses—one of giving and one of receiving. For Jess, the giving horse is her passion for service, and the receiving horse is the high she rides entertaining audiences. For almost 10 years, Jess rode one horse by day, serving as an administrator in student affairs for university Diversity and Inclusion programs, and the other by night, performing and hosting three times a week doing stand-up in New York City’s most popular comedy clubs (ask her about George Carlin’s nickname for her or sharing an eggroll birthday cake with Bob Newhart). Eventually, Jess discovered she could ride both horses at the same time in the same career, and a speaker in the DEI space was born. Now, nearly 20 years and half a million audience members later, Jess gallops from coast to coast delivering her “Good Enough Now” message to anyone willing to take the leap toward creating a much more inclusive (read: much more effective) organization. Jess talks about her latest book, “Almost Good Enough”, implementing DEI in an organization, elements of culture change, and much more!

Nov 28, 2024 • 39min
447: Books as Your #1 Sales Tool
Sylvia Melena is the Founder & Principal of Melena Consulting Group, a company specializing in leadership and organizational development and business book writing and publishing. Sylvia is a two-time international award-winning and best-selling leadership author, the former Vice President of the San Diego Book Awards Association, and a four-time marketing judge for the National Association of Hispanic Publications' José Martí Awards. Sylvia shares some tips on leveraging your books as a sales tool, seeking mentorship, transition to entrepreneurialism, and much more!

Nov 21, 2024 • 38min
446: The Master’s Path
John St. James has been in the leadership training business for well over 45 years. He became a certified leadership and martial arts instructor and started his teaching career at the age of 18. John attended the University of California, San Diego. He attained his bachelor’s degree in Political Science in 1984 and later an advanced degree in Insurance and Risk Management from the American Institute in 1986. John talks about finding your skill to master and offer to the world, leadership principles, continuing progress, and much more!

Nov 14, 2024 • 43min
445: The 50% Rule
Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. Recently called “An up-and-coming Mel Robbins,” Erin Hatzikostas is an internationally recognized leader on the impact of authenticity in the workplace. The CEO and founder of b Authentic inc, Erin is a global keynote speaker, author of two books, You Do You(ish) and The 50% Rule, the co-host of the podcast, b Cause Work Doesn’t Have to Suck, and coach-sultant. Her TEDx Talk was one of the Top 20 globally most viewed TEDx Talks released in 2021. Her next book, The 50% Rule, is coming to bookshelves in October 2024. Erin talks about her latest book, “The 50% Rule”, finding her professional path as an entrepreneur, and much more!