The Selling Show

Jon is a media professional specializing in making your content 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 in a crowded digital space. Working as a Video & Audio Production Specialist with his company, 𝗝𝗼𝗻 𝗚𝗼𝗲𝗵𝗿𝗶𝗻𝗴 𝗩𝗼𝗶𝗰𝗲𝗼𝘃𝗲𝗿𝘀, he produces radio and online ads, as well as training courses and audio books.   Jon talks about the impact of podcasting on your business, hosting vs. guesting, importance of sound quality, niching, and much more!

In this deep dive, we explore key actionable strategies from David Newman's book 'Market Eminence.' Targeted towards CEOs, founders, and professional services firm owners, the episode focuses on boosting professional standing and business growth. Key strategies discussed include defining a unique perspective (slant), positioning as a visionary (future), owning industry thinking, resisting detrimental industry practices, building brand certainty through proof, and cultivating brand gravity to attract high-quality opportunities.

M.C. Laubscher is a husband, father, business owner, investor, podcaster, and best-selling author. As one of the leading voices in alternative wealth strategies and alternative asset investing, M.C.’s passion is helping business owners achieve more freedom and sovereignty and live and leave a legacy for their families. M.C. is the founder of Producers Wealth, a firm helping business owners in all 50 states in the United States implement and execute advanced alternative wealth strategies. M.C. is the creator & host of the top-rated business and investing podcasts Cashflow Ninja, Cashflow Investing Secrets, and Cashflow Ninja Banking. M.C talks about his latest book, “Get Wealthy for Sure”, the importance of marketplace education and insurance products in wealth management, breaking through the noise of financial advice, and much more!

This deep dive is tailored for founders of boutique professional services firms aiming to gain significant market recognition. The session discusses strategies to solve the 'obscurity problem' and build market eminence. Guided by David Newman and his firm Do It Marketing, the focus is on leveraging the three fundamental pillars of market eminence: speaking, publishing, and podcasting. The script emphasizes the importance of targeted speaking engagements, producing valuable published content, and guesting on niche podcasts to showcase expertise, build credibility, and reach ideal clients.

Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust. Marcus talks about his latest book, “Endless Customers”, how important it is to be transparent with your business, utilizing video, and much more!

In this episode, we explore the critical subject of CEO branding, focusing on how CEOs can leverage speaking, publishing, and podcasting to gain market eminence, respect, and drive revenue. Based on insights from David Newman's document 'Elevate Your CEO Brand,' we discuss the challenge of CEO visibility and the 'obscurity problem,' strategies to become a business maverick, and the powerful impact of speaking engagements, book publishing, and podcast guesting. Additional topics include the importance of storytelling, the law of reciprocity, and practical tips for CEOs to identify their niche and build a lasting legacy.

For decades, Bob has been the one people call when they’re standing at a crossroads. Not because they don’t know how to succeed, but because they want to know what truly matters next. Bob helps high performers, especially ex-athletes and entrepreneurs, transition into the next phase of their life and business with clarity, confidence, and purpose.   Bob talks about the importance of having a belief structure, what it really means to be a coach, and much more!

Join us in this deep dive with David Newman, founder of Do It Marketing, as we explore the concept of market eminence. Newman explains how CEOs, founders, and senior executives can build a personal brand to position themselves as the best in their field. He introduces the concept of market eminence and discusses its rarity, with only 5% of leaders achieving it.

Casey S. Stanton is a marketing strategy expert and founder of CMOx®, the Fractional CMO company. For over 10 years Casey has been leading marketing strategy for 7 and 8 figure businesses in both digital and brick-and-mortar markets.   Casey shares his his experience publishing his books, what it really means to be a fractional CMO, and much more!

Unlock the secrets to building a Maverick brand for professional services with this deep dive into strategies that help you stand out in a crowded marketplace. Explore the concept of the 'obscurity gap' and why it's crucial to bridge it by establishing yourself as a credible authority.