

Manufacturing Culture Podcast
Jim Mayer
Manufacturing is more than the products we make; it’s the people who make the parts. On The Manufacturing Culture Podcast, I sit down with leaders, innovators, and everyday heroes to uncover the stories behind their journeys in the industry. We talk about where they started, how they’ve grown, and the challenges they’ve overcome along the way.
Each episode brings a unique perspective; some practical, some inspiring, and all rooted in the human side of manufacturing. From lessons learned on the shop floor to big ideas shaping the future, it’s all about the people who make it happen.
Because at the heart of every company are the people who work there, and every person has a story.
Each episode brings a unique perspective; some practical, some inspiring, and all rooted in the human side of manufacturing. From lessons learned on the shop floor to big ideas shaping the future, it’s all about the people who make it happen.
Because at the heart of every company are the people who work there, and every person has a story.
Episodes
Mentioned books

Oct 7, 2025 • 44min
Rethinking the Trades with Kate Glantz
Culture is the lens through which everything happens.Kate Glantz joins the show to talk about building a culture-first movement that puts real tradeswomen at the center of the story.We get into why representation changes decisions, how a print magazine in schools can beat the algorithm, and why AI might shrink some white-collar roles while exploding demand for blue-collar work.Kate shares the why behind Move Over Bob, the plan to go beyond construction into semiconductors, data centers, mining, and civil infrastructure, and a practical path for companies, schools, and parents to get involved.What You’ll Hear• How Kate’s through line is helping women reach financial independence and why that domino changes families and communities• Why storytelling is not fluff and how culture speeds up real change on the ground• Why recruiting women is part of a bigger youth awareness gap and the messenger problem in the trades• How Move Over Bob uses tactile print to reach students, libraries, nonprofits, and even women’s prisons• The winter issue plan that connects welding, ironworking, and heavy equipment to data centers, chips, mining, and civil projects• How AI and automation can erase some office jobs while creating a massive need for electricians and craft labor• Leadership lessons from tech and Hollywood to construction and workforce• A five-year outlook where the trades get a glow-up without sugarcoating the work• Exactly how to support the mission and why this is pro-Bob, not anti-BobTopics CoveredCulture as catalyst, not garnishRepresentation, role models, and behavior change in teensCTE awareness, apprenticeships, and the cost myths around collegeWorkwear, PPE, and making safety and self-expression compatibleSemiconductor and data-center build-outs and what they mean for craft careersAI’s impact on labor markets and why electricians matter more than everPartnership models for associations, contractors, and brandsKey Quotes“Culture is the lens through which everything happens.”“We tell ourselves stories in order to live.”“Entrepreneurs don’t see problems. They see opportunities.”“If not us, then who.”“We’re not asking Bob to leave. We’re asking him to scoot over so we can build the table together.”About the GuestKate Glantz is the co-founder of Move Over Bob, a culture-driven platform bringing tradeswomen into the center of mainstream culture and into schools at scale.Her background spans Peace Corps, tech, Hollywood, and national policy work, all pointed at a single why: helping women reach financial independence.Website: https://moveoverbob.comHow to Get Involved• Profiles and school visits for tradeswomen who want to demo and speak• Advertisers, sponsors, and associations who want to expand the talent pool• Educators, CTE directors, and librarians who want copies for studentsStart at moveoverbob.comSponsorMed Device Boston is your go-to med-tech sourcing and education expo on September 30 to October 1 at the BCEC in Boston.Over 200 suppliers, 1,500 attending professionals, and OEM decision-makers.Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof.Register at meddeviceboston.comWatch & ListenFull episode on The Manufacturing Connector website and on YouTube.

15 snips
Sep 30, 2025 • 55min
The Real Reshoring Math With Rosemary Coates
Rosemary Coates, founder of the Reshoring Institute, brings over 30 years of experience in global supply chains to the conversation. She discusses the real impacts of reshoring versus offshoring, emphasizing that while offshoring surged due to low labor costs, the tide is shifting slowly as factors like carbon footprints and automation influence decisions. Mexico emerges as a competitive alternative due to proximity and lower costs. Rosemary also highlights the need for new skills in manufacturing and how community colleges can play a key role in rebuilding the workforce.

Sep 23, 2025 • 46min
Creating Space for the Next Generation with Natalie Macias
A candid conversation with high school engineer and FIRST Robotics alum Natalie Macias about curiosity, consistency, and carving out room for young makers inside a sometimes closed-off industry. We talk early exposure to CAD and flight sims, why manufacturing is the first mile of everything, the lemon tree lesson on failure, and how leaders can be firm yet flexible. Natalie wants more hands-on opportunities before college and a more welcoming on-ramp for students who are ready to show up.Guest:Natalie Macias, student engineer from Los Angeles, senior capstone lead, robotics team veteran, and Future Faces of Manufacturing feature with AMT. She’s using LinkedIn to learn directly from practitioners and find mentors across the industry.What you’ll hear:How a DOD Starbase program quietly introduced CAD, chemistry, and flight simulation to a curious kid from South CentralWhy FIRST Robotics felt like a real company under deadline, with design, programming, assembly, and manufacturing all moving togetherThe jump from loving law to choosing engineering, then finding home in manufacturingA classroom set up like DARPA, complete with two “companies” competing for a contract under a mentor who worked at Northrop GrummanWhy opportunity before college is the missing bridge and how dual-enrollment and apprenticeships could fix itLeadership as knowing your people, staying open to feedback, and bending for the needs of the group without becoming a people-pleaserCreating space in schools so students can actually grow rather than learn inside a boxFailure as pruning a lemon tree so the next season grows strongerUsing LinkedIn for mentorship and perspective, not just job huntingThe ask to our audience for college experience stories from programs that truly delivered hands-on engineeringKey quotes:“If you keep showing up, even if you didn’t do well, you’re showing that you want to be there. That goes a long way.”“Manufacturing is phase one. Piece by piece, chip by chip, you’re contributing to something bigger.”“Failure isn’t to stop us. It’s pruning the dead branches so the tree can grow.”“Be firm where it matters and flexible where it helps the group.”“Create space for growth. Don’t keep students in a box, then act surprised when they don’t grow.”Topics covered:Early STEM ignition through Starbase and school projectsFIRST Robotics as a training ground for teamwork and urgencyHands-on access for high schoolers versus the current college-first gateHow industry perceptions can intimidate newcomers and how to fix that welcomeLeadership habits students will actually followNatalie’s college search and what she’s looking for in an engineering programThe pace of automation and why that excites herNatalie’s ask to listeners:If you studied engineering or work in manufacturing, message Natalie on LinkedIn with what your university actually did to prepare you. What labs, co-ops, shops, or professors made the difference. Short stories beat brochures.Sponsor note:Med Device Boston is the go-to Med Tech sourcing and education expo on September 30 through October 1 at Boston’s VCEC. 200 plus suppliers. 1500 plus attending professionals and OEM decision makers. Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof. Register and plan your visit at meddeviceboston.com.Resources mentioned:Starbase STEM programFIRST Robotics CompetitionProject-based capstone with a Northrop Grumman mentorDual-enrollment and apprenticeship models for high school studentsHow to support Natalie:Share a warm intro to mentors who welcome high school talent into labs, job shops, and build teamsInvite her to tour your facility or shadow an engineer for a daySend those honest college experience notes she asked forAbout the Manufacturing Connector Network:We help brands and builders turn trade shows, plant tours, and expert interviews into a steady pipeline of video, audio, and social content. On-site capture, mobile studio, short-form editing, podcast production, and distribution that stays consistent week after week. If you’re heading to a show or launching a product, we’ll bring the cameras and do the heavy lifting.

Sep 17, 2025 • 55min
From Procurement to Transformation Partner: Amy Julian on Culture That Ships
Jim sits down with Amy Julian to dig into culture as lived behavior, not wallpaper. From early days in AB InBev’s purchasing team through years of complex change, Amy unpacks why command-and-control stalls digital projects, how cross-industry thinking opens doors, and where AI is already moving the needle for mid-market procurement and supply chains. Expect straight talk on failed implementations, governance that actually clears roadblocks, and translating values into daily decisions on the floor.What you’ll hearWhy culture is a set of guiding principles you can act on, lessons from the AB InBev acquisition years and getting comfortable with constant change, a candid failure story and what clunky multi-consultant programs miss, systems thinking across tech and manufacturing, agile mindsets meeting lean and PDCA, practical AI use cases for quoting, planning, and buy decisions, the shift from analyst work to relationship work, and how to build multi-level client alignment that survives real life.Topics coveredBehavior-driven culture and purpose, change management beyond slide decks, ERP friction and inventory truth, cross-functional governance, agile plus lean in the same room, AI agents for sourcing and planning, leadership communication and trust-but-verify, turning workshops into action logs people actually own.Key quotes“Culture is a set of guiding principles and behaviors that help me make the right decisions day to day.”“Most transformations fail where the behavior stops. Values without actions are just posters.”“Let people author the change. IT can’t do it to the organization and expect it to stick.”“AI should be your analyst and sidekick. People still make the calls and hold the relationships.”Jim’s takeChange sticks when the shop floor can see themselves in it. If your governance cannot clear a bottleneck by Tuesday, it isn’t governance. Bring agile curiosity to lean rigor, and stop pretending culture happens after go-live. It starts at scoping.Amy’s takeDesign for behavior first. Set decision rights, create real feedback loops, and wire your principles into the tools. Start small with AI where pain is obvious, prove value fast, then expand. Systems thinking beats heroics.Connect with usSubscribe to Manufacturing Culture for more conversations at the intersection of people, process, and progress. Say hello, pitch a guest, or share a story where culture actually changed something.SponsorSpend two high-impact days at Med Device Boston, September 30 - October 1 at Boston’s BCEC. Explore 200+ suppliers, hands-on workshops, curated matchmaking, and education sessions built for the next generation of med tech innovation. Register now at https://www.medeviceboston.com/en/home.html

Sep 9, 2025 • 50min
From Philosophy Major to Serial Founder: Adam Honig on Culture and Change
Jim sits down with serial founder and anti CRM evangelist Adam Honig. They dig into what culture really is, why most digital transformation falls flat, and how AI can strip out the crap work without gutting good jobs. Adam walks through building and selling three companies, including the painful first exit that taught him more than any win. Expect honesty, laughs, and sharp takes on manufacturing sales, change management, and shiny tool syndrome.What you’ll hearAdam’s path from philosophy major to three-time founder, culture as what happens when you’re not in the room, value alignment versus values on a wall, why traditional CRMs fail frontline teams, the Her movie spark that led to Spiro, why manufacturing became the focus and how ERP context changes sales calls, how to make digital transformation stick by letting people author the change, AI’s near term impact on white collar work and the boomer knowledge gap, keeping retirees on retainer to transfer territory knowledge, and building products people adopt instantly.Topics coveredCompany culture and behavior, change management in factories and field sales, CRM fatigue and alternatives, AI copilots for meetings and follow ups, workforce demographics and succession, product adoption and simplicity, founder resilience and rough exits.Key quotes“Culture is what happens when you’re not in the room.”“I’m a materialist. What people do beats what people say.”“Nobody gives a shit. Pivot if you must and get back to work.”“Sales didn’t need another system. They needed Scarlett Johansson whispering what to do next.”“AI should do the crap work. People do the human work.”Jim’s takeIf you want change to last, stop spraying money at shiny tech and start asking your people to co author the solution. Culture shows up in behavior, not slide decks. The sales side of manufacturing is overdue a rethink and the anti CRM idea is pointing the right way. Also, that pivot line belongs on a T shirt.Adam’s takeMake powerful things stupid simple. If your tool needs a playbook and an offsite to adopt, it’s probably not the tool. Remove the admin tax, surface the right cues at the right time, and let the humans sell.Connect with usSubscribe to Manufacturing Culture for more conversations at the intersection of people, process, and progress. Say hello, pitch a guest, or share your story about culture that actually changed something.SponsorSpend two high-impact days at Med Device Boston, September 30–October 1 at Boston’s BCEC. Explore 200+ suppliers, hands-on workshops, curated matchmaking, and education sessions built for the next generation of med tech innovation. Register now at https://www.medeviceboston.com/en/home.html

Sep 3, 2025 • 38min
Be Your F*ing Self: The No-BS Journey of Joni Cunningham
In this episode of the Manufacturing Culture Podcast, Joni Cunningham shares her unique journey from growing up in Alaska to becoming a pivotal figure in the manufacturing industry. She discusses the importance of workplace culture, effective leadership, and the challenges of communication. Joni emphasizes the need for authenticity and connection in both personal and professional realms, while also highlighting the role of women in manufacturing and the significance of engaging youth in the industry. The conversation is filled with insights on innovation, personal growth, and the future of manufacturing.TakeawaysCulture is an environment where you're helping and lifting others.Leaders should never be the smartest person in the room.Delegation is crucial for effective leadership.Communication is key to building trust and relationships.Growing up in Alaska provided a unique perspective on life.Personal experiences shape our professional paths.Women have a vital role in the manufacturing industry.Engaging youth is essential for the future of manufacturing.Innovation in technology can significantly improve efficiency.Being authentic attracts the right people into your life.Chapters00:00 Introduction to Joni Cunningham and the Podcast02:21 Defining Culture in the Workplace05:13 Leadership and Delegation Challenges08:04 Personal Growth Through Communication10:29 Growing Up in Alaska: A Unique Perspective13:31 Career Journey: From Healthcare to Manufacturing16:13 The Importance of Connection in Manufacturing19:00 Navigating the Challenges of Parenthood21:56 The Role of Women in Manufacturing24:35 Innovations in Manufacturing Technology27:13 The Future of Manufacturing and Youth Engagement29:36 Final Thoughts and AuthenticityMake sure to register for MEDevice Boston today!

Aug 27, 2025 • 46min
Why the Factory Floor Deserves Better Than Palo Alto: Renan Devilliers on shop floor dignity, tech arrogance, and building tools that work for the people who use them
In this episode of the Manufacturing Culture podcast, Jim Mayer interviews Renan Devilliers, co-founder of OSS Ventures. Renan shares his unique journey from a military upbringing to becoming a leader in the manufacturing technology industry. He discusses the importance of organizational culture, his experiences at McKinsey, and the entrepreneurial spirit that drives him. Renan emphasizes the need for innovation in manufacturing, the mission-driven approach of OSS Ventures, and the core values that guide their work. He also explores the future of manufacturing, the impact of technology, and the opportunities available within the industry.TakeawaysCulture is what gets people to thrive or leave an organization.Renan grew up moving frequently due to his father's military career.He transitioned from a career in violin to mathematics and consulting.Renan discovered his passion for manufacturing while at McKinsey.OSS Ventures aims to revolutionize manufacturing through technology.The future of manufacturing will involve gigafactories and small factories.Renan believes in paying shop floor workers as well as tech workers.OSS Ventures has a mission-driven approach from day one.Values are crucial for guiding company culture and decision-making.Renan emphasizes the importance of listening to shop floor workers.Chapters00:00 Introduction to Renan de Villiers01:55 Defining Organizational Culture02:41 Renan's Unique Background and Education04:40 Career Path: From McKinsey to Manufacturing08:35 Discovering the Entrepreneurial Spirit09:51 The Allure of Manufacturing11:50 OSS Ventures: Revolutionizing Manufacturing Tech14:05 The Future of Manufacturing and Reshoring16:42 Personal Growth and Leadership in Startups18:11 Mission-Driven Approach at OSS Ventures19:20 Core Values and Their Impact24:48 Staying True to Values in Business30:53 Beliefs Guiding OSS Ventures35:10 The Future Landscape of Manufacturing37:59 Opportunities at OSS Ventures40:02 Embracing Change in ManufacturingDon't forget to register for MEDevice Boston!

Aug 25, 2025 • 49min
“They’ll Eat You Alive.”: Jenny Drescher & Ellen Feldman Ornato on Flipping Power and Facing Resistance in Manufacturing
In this episode of the Manufacturing Culture Podcast, Jim Mayer engages with Ellen Feldman-Ornato and Jenny Drescher to explore the intricacies of organizational culture, personal journeys, and the importance of behavioral change in the workplace. They discuss the significance of defining culture, the challenges of implementing change, and the impact of generational dynamics on workplace behavior. The conversation also highlights the birth of the Boulder Company, their podcast initiative, and the importance of humor and lightness in navigating workplace challenges.TakeawaysCulture is essential and should be considered table stakes for any organization.Good culture varies from organization to organization, but respect and positive behaviors are key.Behavioral change requires time, practice, and accountability among team members.Consultants must engage deeply with clients to foster real change, not just surface-level fixes.Generational differences impact workplace dynamics and behaviors significantly.Humor can be a powerful tool in navigating workplace challenges and fostering connection.The Boulder Company was born from a shared passion for applied improvisation and culture work.Effective communication is crucial for a thriving workplace culture.People need to focus on personal growth and deeper understanding rather than just accumulating knowledge.The podcast aims to elevate the voices of women in manufacturing and promote the industry as a viable career path.Chapters00:00 Introduction and Icebreakers04:25 Defining Culture in Organizations07:40 Personal Journeys and Early Experiences12:36 The Birth of the Boulder Company16:42 Behavioral Change and Effective Training21:56 The Evolution of Manufacturing Support23:34 Embracing Uniqueness and Personal Growth25:40 Going Deeper in Leadership Skills28:21 The Reality of Behavioral Change in Organizations31:05 Finding the Right Fit in Consulting33:12 Vetting Clients for Effective Change35:54 Generational Dynamics in the Workplace39:20 Highlighting Women in Manufacturing41:46 Lightening Up in the Workplace47:13 Building Trust and ConnectionDon't forget to check out MEDevice Boston and join the fun!

Aug 12, 2025 • 48min
The Long Game of Culture Change: Darryl Gratrix on Leadership, Outreach, and the Next Generation of Tradespeople
In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Darryl Gratrix, who shares his insights on manufacturing culture, leadership, and the importance of attracting the next generation to skilled trades. Darryl discusses his career path in tool and die, the transition to leadership, and the cultural turnaround he has experienced in his workplace. He emphasizes the need for collaboration in the industry and the importance of promoting skilled trades to younger generations. The conversation also touches on the future of the industry and the initiatives being taken to enhance training and apprenticeship programs.TakeawaysTreat others the way you want to be treated.Darryl's career path was unconventional; he didn't grow up in trades.Leadership requires a different skill set than technical expertise.Cultural turnaround is essential for a thriving workplace.Attracting the next generation to skilled trades is crucial.Virtual reality training can engage younger audiences.Collaboration among companies can enhance the industry.Government support is increasing for skilled trades training.Perception of trades needs to change to attract talent.Darryl is passionate about promoting the skilled trades. Chapters00:00 Introduction and Icebreaker04:16 Understanding Culture in Manufacturing08:18 Darryl's Journey into Tool and Die12:14 Transitioning to Leadership15:14 Cultural Turnarounds in the Workplace19:08 Hiring for Culture and Skills19:59 Building Career Pathways for Young Machinists21:36 Perceptions of the Trade and Community Engagement23:04 Innovative Approaches to Attracting Youth24:45 Challenges in the Skilled Trades26:10 The Value of Skilled Trades in Today's Economy27:39 Government Support and Future Opportunities30:53 Changing Perceptions of Skilled Trades34:04 Personal and Professional Growth in the IndustryDon't forget to check out MEDevice Boston!

Aug 5, 2025 • 1h 7min
What Happens When You Hire People Most Companies Won’t: Marcus Sheanshang on Second Chance as Culture
Join us for an inspiring conversation with Marcus Sheanshang, CEO of JBM Packaging, as he shares his journey from working on the shop floor at age 11 to leading a company that embraces second chances. Discover how Marcus transformed a labor strategy into a purpose-driven mission, providing opportunities for formerly incarcerated individuals and reshaping company culture.Key Highlights:Marcus's early experiences in the family business and his path to leadership. The development and impact of the Fair Chance program at JBM. Insights into building a culture of collaboration and learning. The importance of aligning company values with personal growth and community impact.TakeawaysEvery business has a culture, whether intentional or not.Collaboration and support are key to a positive workplace culture.Transitioning from family business to leadership can be challenging.Experiences outside the family business can provide valuable insights.Effective communication is crucial in leadership roles.Asking questions is a strength, not a weakness.Purpose-driven programs can enhance employee engagement.The Fair Chance program has transformed JBM's workforce.Building trust with employees is essential for success.Investing in community and employee well-being is beneficial for business.Chapters00:00 Introduction to Marcus Sheanshang03:51 Defining Culture in Business05:59 Marcus's Journey in the Family Business08:51 Early Experiences on the Shop Floor11:25 Transitioning to CEO13:36 Doubts and Leadership Challenges15:58 Building a Purpose-Driven Culture21:19 Operationalizing Core Values24:21 Reinvigorating Company Culture30:27 Enhancing Employee Engagement and Performance31:37 The Genesis of the Fair Chance Program33:41 Building Bridges: From Prisons to Employment35:15 Transforming Perspectives on Rehabilitation38:43 Establishing Trust with Fair Chance Employees40:09 Support Systems for Successful Reintegration43:57 Criteria for Inclusion in the Fair Chance Program45:17 Training and Development for Fair Chance Employees49:47 Vision for the Future: A Sustainable and Inclusive Workplace01:03:13 Building a Purpose-Driven Culture01:04:09 Leadership and Second ChancesDon't miss this episode! Hit the subscribe button and turn on notifications to stay updated with more inspiring stories from industry leaders. Visit themfgconnector.com for more episodes and connect with us on social media.Planning to attend MEDevice Boston? Join 1,500+ medtech professionals and 200+ suppliers at the Boston Convention & Exhibition Center, Sept 30 – Oct 1. From the Innovation Showcase to hands-on workshops and expert-led sessions, this event is built to move your projects forward.Learn more and register: MEDeviceBoston.com