Slow & Steady

Benedikt and Benedicte explore the transformative potential of AI in enhancing productivity. They discuss their plans for Userlist, including using AI to tackle tedious engineering tasks and improve code quality. Excitingly, Benedikt shares how a simple article led AI to generate a demo app in one go. The duo also highlights the importance of mindful AI usage, emphasizing the balance between automation and human interaction. Additionally, they delve into AI's role in reducing churn through documentation and internal cross-linking.

Benedicte and Benedikt tell us what they’ve been up to during the holidays and the first work week of 2026.

Benedikt turns a year older. Benedicte moves forward despite the curveballs.Benedikt took a week off work to celebrate his 40th birthday. He spent his birthday week with a few parties with family and friends, and seeing two concerts. On the work front, he and the team built a Snowflake integration. And with the ETL infrastructure now in place, this potentially opens doors for other integrations.Despite another major extended family upheaval, Benedicte carries on by going on morning walks and focusing on her projects. She recently shipped the new Framer plugin version, made demos, and is planning to get the documentation for the plugin.Benedikt and Benedicte talk about books, how fast the internet is breaking nowadays, and more.Mentioned on the show:Surrounded by Idiots – a book by Thomas EriksonAntifragile – a book by Nassim Nicholas TalebNonviolent Communication – a book by B. Marshall Rosenberg

Benedicte and Benedikt talk about daily walks, measuring by proxy, and the challenges of recording short and succinct screencasts. At Userlist, Benedikt’s team launched a Posthog integration and new segment templates to improve onboarding. He’s also experimenting with recording different formats for the video challenge.Benedicte recovers from the flu and starts morning walks to boost focus. She is building Framer + Outseta demos that attract new users, exploring how designers use AI features in Framer and Webflow, and preparing to relaunch her “Let It Snow” script for the holidays.

Benedikt and the team ship do mini launches for features. Benedicte officially enters the video challenge.Benedikt and the Userlist team are making progress on their Q4 plans, recently shipping new features through mini launches. They also started working on improvements for the message editor. And having recorded 3 videos these past weeks, Benedikt is currently leading the video challenge.Benedicte is thinking of making mini-SaaSes in Framer with Outseta that will showcase the tool’s functionalities. Inspired by last week’s recording, she officially joins the video challenge and plans to make them about Framer + Outseta.

Benedikt and Benedicte reflect on their insights from MicroConf Europe, highlighting how community can rejuvenate creative spirits. Benedicte shares her engagement news while grappling with the challenges of focusing on her projects amidst post-conference fatigue. They delve into privacy concerns surrounding AI devices and explore effective email marketing strategies. Additionally, Benedikt analyzes SEO changes influenced by AI, while both discuss the shift from open-source to hosted services.

Benedicte works on Framer Overrides. The Userlist team reveals their new look.For the past days, Benedicte has been working on Framer Overrides with ngrok and fears she might have caused Framer to break. She and Ola are also working on the MVP version of Omway, hoping to have it ready before MicroConf Europe.Meanwhile, the Userlist team just launched the fresh new look of their web app and website. They launched the new Userlist on Product Hunt and ended up getting the Top 5 spot of the day. Benedikt also tells us how they came up with the new logo.Mentioned on the show:From Minimal to Whimsical: How We Redesigned Userlist in 2025

Benedicte takes a trip down memory lane. The Userlist team wraps up the redesign project.While writing the newsletter edition focusing on Omway, Benedicte stumbled across old photos from when she worked on a demo called Oslo Stories. On the work front, Outseta’s MCP server is now an npm package that can be used with Cursor, Claude, and more.The Userlist team has been in full crunch mode these past few days to get everything polished for the September 9th launch. Benedikt also figured out the solution to a database performance issue.Mentioned on the show:Oslohistorier (Oslo Stories)Outseta Admin MCP Server

Benedicte builds an MCP server for Outseta. Benedikt and the Userlist team set a launch date for the redesign. Now that school is back on in Norway, Benedicte is trying to validate the idea for an audio guide platform called Omvei by reconnecting with former clients. Benedikt has been working on a new API to manage topics, as well as templating support for workflows in Userlist.Mentioned on the showMicroConf Europe

The Pirate family searches for family-product fit. Benedikt shuts down his first SaaS product.The Userlist team makes more progress on their app and website redesign project, which will be shipped a couple of weeks from now. And after running it for 10 years, Benedikt has made the decision to shut down his very first SaaS product.Despite feeling a little blah about the tech industry, Benedicte was able to code for fun again by testing out Laravel for Whee’s log in page. She and Ola are also digging into their old product ideas, using their family-product fit approach to figure out what’s actually worth pursuing.Mentioned on the show:Episode 100Episode 200