Real Business Connections

Real Talk with GrowGetters Episode #15 with Nermine Zakhary, Gerianne Puskas & Brian Rollo. Effective leadership involves more than just guiding a team; it requires understanding and navigating the diverse personalities within it. By doing so, leaders can foster collaboration, improve communication, and drive greater success.In this insightful episode, Ben sits down with Brian Rollo, a Keynote Speaker, Consultant for high-performing leaders & teams, and Founder of Brian Rollo Consulting Group. Additionally, Ben is joined by Nermine Zakhary, a Certified Strengths and Positive Intelligence Coach, and Gerianne Puskas, President and CEO of Mission Advancement Group, LLC.Together, they explore the importance of understanding our strengths when navigating different personalities, especially in the workplace. They share valuable tips on how to handle personality clashes and discuss the impact of personality types taking center stage in the workplace.The conversation also covers the concept of confident vulnerability in leadership, common misconceptions about leadership, and practical tips for becoming a better leader. Tune in and discover how you can enhance your leadership skills and work more effectively with diverse personalities.During this episode, you will learn about:[01:39] Today’s topic: Navigating Different Personalities in Leadership[02:09] Meet Nermine Zakhary[03:04] Intro to Gerianne Puskas[04:23] Brian Rollo’s bio[05:36] Why understanding our strengths is vital when navigating different personalities[12:08] Personality conflict[15:42] How to handle personality clashes[20:18] Understanding the 34 CliftonStrengths[26:18] Is there power in being authentic in the workplace?[29:24] The impact of personality types taking center stage in the workplace[35:41] The concept of confident vulnerability[38:15] Follow and support our guests[38:26] Nermine Zakhary• Website: https://www.strengths-edge.com/• Book a discovery call: https://calendly.com/strengths-edge/discovery/?month=2024-12[39:12] Gerianne Puskas• Website: https://www.missionadvancementgroup.com/• LinkedIn: https://www.linkedin.com/in/geriannepuskas/[40:03] Brian Rollo• Website: https://www.brianrollo.com/• LinkedIn: https://www.linkedin.com/in/brianlrollo/• Weekly Newsletter: https://brianrollo.activehosted.com/f/5[41:15] Misconceptions about leadership[46:48] Tips for becoming a better leaderKey Takeaways:  • Our strengths inform our contributions and determine what we need to show up effectively. ~Nermine Zakhary [05:36]• The phrase ‘I need you for who you are’ has the power to diffuse almost any argument. ~Gerianne Puskas [19:21]• Personality is tendency, not destiny. ~Brian Rollo [27:46]• “It’s always important to be authentic to your values, but you don’t have to be authentic to any particular behavior to live those values.” ~Brian Rollo [28:39]• “Confident vulnerability allows us to embrace the strengths, weaknesses, contributions, and needs of ourselves and others without judgment.” ~Nermine Zakhary [36:54]• Every business problem is a human problem. [47:03]• As a leader, be vulnerable with your team and learn from them. Learning from your team is both a compliment to them and a way to help them advance. ~Gerianne Puskas [47:44]Keep In Touch with Nermine Zakhary:Website: https://www.strengths-edge.com/LinkedIn: https://www.linkedin.com/in/nerminezakhary/Book a discovery call: https://calendly.com/strengths-edge/discovery/?month=2024-12Keep In Touch with Gerianne Puskas:Website: https://www.missionadvancementgroup.com/LinkedIn: https://www.linkedin.com/in/geriannepuskas/Keep In Touch with Brian Rollo:Website: https://www.brianrollo.com/LinkedIn: https://www.linkedin.com/in/brianlrollo/Weekly Newsletter: https://brianrollo.activehosted.com/f/5—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/

Real Talk with GrowGetters Episode #13 with Darleen Priday & Tom Fecteau.As customer expectations continue to evolve and competition intensifies, building strong relationships, establishing trust, and fostering genuine empathy will be essential for driving sales and achieving long-term success.In this episode, Darleen Priday and Tom Fecteau share valuable insights on mastering discovery calls, a crucial step in the sales process. They break down what you should focus on in a sales call and share strategies for reading the room and adjusting your sales pitch.They also dive into the power of empathy in sales, explaining how it helps build trust and creates lasting connections with potential clients. Moreover, they explore how to assess your connection with a client and share actionable tips to implement in your next discovery call for greater success.Darleen Priday is a sales coach and the innovative founder of DP Consults, while Tom Fecteau is a sales coach and the founder of The Sales Locksmith.During this episode, you will learn about:[01:53] Meet Darleen Priday[02:28] Intro to Tom Fecteau[04:30] Should you close a client during a discovery call?[13:30] Are sales scripts beneficial?[14:05] Strategies for reading the room and adjusting the sales pitch accordingly[20:49] Why you should not use PowerPoint in a sales pitch[22:18] The purpose of empathy in sales[29:24] What should your focus be in a sales call?[31:36] How to build trust with potential clients[38:58] Assessing your connection with the client[43:49] Connect with our guests[44:01] Darleen Priday• Website: https://dp-consults.com/• LinkedIn: https://www.linkedin.com/in/darleenpriday/[44:44] Tom Fecteau• LinkedIn: https://www.linkedin.com/in/thomasfecteau/ (Personal)• LinkedIn: https://www.linkedin.com/company/the-sales-locksmith/[45:50] Tips to implement on your next discovery callKey Takeaways:• Closing a sale on the initial call sets you up for failure and changes the energy of the conversation. ~Darleen Priday [04:53]• Whatever your communication style is, you should know it well enough to recognize all the subtle nuances of people. ~Tom Fecteau [15:47]• Your communication skills in a sales conversation should align with the decision-making process. ~Tom Fecteau [17:44]• Empathy in sales is crucial because people can sense when you are authentic and genuinely want to help them. ~Darleen Priday [22:18]• You can have empathy and compassion without coming across as weak. ~Darleen Priday [27:45]• In a sales call, you should focus on ensuring the customer feels understood, not how well you get them to understand you. ~Tom Fecteau [29:24]• Client testimonials speak volumes and play a key role in building trust with potential clients. ~Darleen Priday [31:36]• Don’t assume what a client wants; ask them what a win looks like. This will help you determine if you can truly assist them. ~Darleen Priday [48:16]Keep In Touch with Darleen Priday:Website: https://dp-consults.com/LinkedIn: https://www.linkedin.com/in/darleenpriday/Keep In Touch with Tom Fecteau:Website: https://www.epicventuresgroup.net/LinkedIn: https://www.linkedin.com/in/thomasfecteau/ (Personal)              : https://www.linkedin.com/company/the-sales-locksmith/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–GrowGetters ONLY is made possible by www://balbertmarketing.com/

Real Talk with GrowGetters Episode #12 with Nick Koziol, Craig Thielen & David Pulcini.Effectively leveraging data can unlock new opportunities, improve decision-making, and help organizations stay ahead of industry trends.In this episode, we’re joined by Craig Thielen, a Digital Business Strategist, Executive Coach, and Host of the 1% Better Podcast; David Pulcini Jr, a Certified Financial Planner and Financial Advisor at SixPoint Financial Partners, and Host of the Dear Rochester, Retire Well Podcast; and Nick Koziol, Host of the That Sounds Terrific Podcast and the Business Engagement and Communications Manager at the University of Rochester’s Center of Excellence in Data Science and Goergen Institute for Data Science.They explore data insights from 2024 that will propel your success in 2025. Additionally, they discuss the latest trends in data and the key differences between Artificial Intelligence (AI) and Machine Learning (ML). The discussion extends to practical uses of AI for lead generation and how organizations can effectively leverage AI and ML to drive growth.Finally, they touch on the ethical considerations of using data, offering guidance on how to use these technologies responsibly for long-term success.During this episode, you will learn about:[01:55] Who is Nick Koziol?[03:01] Craig Thielen’s bio[04:18] Get to know David Pulcini[05:40] Data insights from 2024 to propel your success in 2025[14:58] Latest trends in data[25:05] Artificial Intelligence (AI) vs. Machine Learning (ML)[28:57] How to use AI to generate leads[32:35] How organizations can leverage AI and ML[41:28] Connect and learn more from our guests[41:38] Craig Thielen• Website: https://trissential.com/• Podcast: https://trissential.com/1-percent-better-podcast/[42:49] David Pulcini• Website: https://sixpointfp.com/• Podcast: https://dearrochesterretirewell.blubrry.net/• YouTube: https://www.youtube.com/@sixpointfinancial8953[44:42] Nick Koziol• Email: n.koziol@rochester.edu• Website: https://www.thatsoundsterrific.com/• Podcast: https://www.thatsoundsterrific.com/tstpodcast[45:59] Ethical considerations when using dataKey Takeaways:• Data is the new oil. ~Craig Thielen [09:16]• The more data you have about your industry, the better equipped you are to serve your customers. ~Craig Thielen [10:36]• AI impacts every industry. ~Nick Koziol [19:59]• Organizations can leverage AI in customer service to cut costs and save time by utilizing tools like chatbots. ~Craig Thielen [35:53]• AI is transforming qualitative research by making it more quantitative. ~Nick Koziol [38:10]• Some AI tools are biased because they are based on the data they are trained on. ~David Pulcini [50:14]Keep In Touch with Nick Koziol:Email: n.koziol@rochester.eduWebsite: https://www.thatsoundsterrific.com/Podcast: https://www.thatsoundsterrific.com/tstpodcastYouTube: https://www.youtube.com/@ThatSoundsTerrificKeep In Touch with Craig Thielen:Website: https://trissential.com/Twitter: https://x.com/TrissentialYouTube: https://www.youtube.com/user/TrissentialPodcast: https://trissential.com/1-percent-better-podcast/LinkedIn: https://www.linkedin.com/company/trissential/Keep In Touch with David Pulcini:Website: https://sixpointfp.com/Podcast: https://dearrochesterretirewell.blubrry.net/YouTube: https://www.youtube.com/@sixpointfinancial8953Facebook: https://www.facebook.com/SixPointFinancialPartners/LinkedIn: https://www.linkedin.com/company/sixpoint-financial-partners/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–GrowGetters ONLY is made possible by www://balbertmarketing.com/

Real Talk with GrowGetters Episode #11 with Chris Dayley, Matt Rouse & Diane Marie Pisera.Curious about the future of online marketing in 2025? Tune in to this episode featuring Chris Dayley, a neuromarketer, A/B tester, CRO speaker, and owner of Smart CRO, alongside Matt Rouse, a marketer, speaker, agency owner, host of the Digital Marketing Masters Podcast, and author of Will AI Take My Job? Joining them is Diane Marie Pisera, a social media and personal branding strategist.They explore the growing influence of AI in marketing, the shift in consumer behavior on websites, and what businesses need to do to keep up. Additionally, they share tips on how to define your unique brand voice and discuss effective strategies for increasing conversion rates.The episode also covers insights on the best ways to comment and message on LinkedIn, along with effective strategies for brick-and-mortar businesses to attract more customers. Tune in for expert insights and practical tips to take your business to the next level!During this episode, you will learn about:[01:19] Today’s topic; Online Marketing in 2025[01:42] Chris Dayley’s bio[02:40] Meet Diane Marie Pisera[03:19] Matt Rouse's background[04:48] AI for online marketing[11:17] What is a Brand Voice?[12:34] How to define your unique brand voice[17:02] Changes in consumer behavior on websites[23:33] Ways brands can increase conversion rates[31:48] What is LinkedIn used for?[38:33] Best ways to comment and message on LinkedIn[44:13] How to connect with our guests[44:25] Chris Dayley• LinkedIn: https://www.linkedin.com/in/chrisdayley/[44:54] Diane Marie Pisera• LinkedIn: https://www.linkedin.com/in/dianemariepisera/• Instagram: https://www.instagram.com/dianemarie.pisera[45:09] Matt Rouse• Website: https://matthewrouse.com/• LinkedIn: https://www.linkedin.com/in/mattmrouse/[48:00] How brick-and-mortar businesses can gain more customers[50:17] Location-based marketing[51:33] Connect with our guestsDiane Marie Pisera• LinkedIn: https://www.linkedin.com/in/dianemariepisera/• Instagram: https://www.instagram.com/dianemarie.piseraMatt Rouse• Website: https://matthewrouse.com/• Website (Agency): https://hookdm.com/(Canada): https://hookdm.ca/• LinkedIn: https://www.linkedin.com/in/mattmrouse/Chris Dayley• Website: https://www.smart-cro.com/• LinkedIn: https://www.linkedin.com/in/chrisdayley/Key Takeaways:• One of the biggest challenges entrepreneurs face is getting out of their own heads. However, AI tools can help sharpen your focus and enable you to communicate your selling points more effectively and concisely. ~Chris Dayley [07:32]• Brand voice is the lens through which everything about your business is seen. ~Matt Rouse [11:46]• “Your brand voice should be a reflection of you.” ~Diane Marie Pisera [12:36]• Your unique value proposition should include a statement or idea that clearly communicates the value you offer. ~Matt Rouse [20:47]• When engaging with a customer, you must first establish the pathway to trust before focusing on the pathway to conversion. ~Matt Rouse [28:24]• Closing a referral is much easier than closing someone from social media. ~Diane Marie Pisera [29:49]• When using online platforms, focus on engaging with others and creating content that is helpful rather than promotional. ~Chris Dayley [36:39]• When commenting and messaging online, avoid relying on AI and using generic responses. ~Matt Rouse [38:35]Keep In Touch with Chris Dayley:Website: https://www.smart-cro.com/LinkedIn: https://www.linkedin.com/in/chrisdayley/Keep In Touch with Diane Marie Pisera:LinkedIn: https://www.linkedin.com/in/dianemariepisera/Instagram: https://www.instagram.com/dianemarie.piseraKeep In Touch with Matt Rouse:LinkedIn: https://www.linkedin.com/in/mattmrouse/Website: https://matthewrouse.com/Website (Agency): https://hookdm.com/             (Canada): https://hookdm.ca/

Fifteen Minute Fridays episode #64 w/ Mark Collins.Our thoughts shape our beliefs and can either propel us forward or hold us back. If left unchecked, negative thoughts can limit our potential and prevent us from reaching higher in life.By mastering our thoughts and consistently adopting empowering strategies, we can break free from these limitations, embrace our true selves, and unleash the hero within us. This allows us to live the life we were created for, no matter the challenges we encounter. This allows us to earn our freedom for live!Join us in this episode featuring Mark Collins, founder of Freedom For Life and author of the transformational leadership book LIFE MASTERY: Living Life by Design, Not by Default. Mark has helped hundreds of individuals unlock their true potential through his Life Mastery courses, guiding them to become the Heroes they were created to be in their businesses, relationships, and lives.He discusses what life looks like when we don’t unleash the hero within us and how it can limit our potential. Additionally, he shares strategies to unleash the hero within, along with insights on mastering our thoughts so that we can start living the life we were created for.Quote Of The Day:“Who you think you are, you become.” ~Mark CollinsTimestamp:[01:14] Quote of the day: “Who you think you are, you become.” ~Mark Collins[02:18] LIFE MASTERY – Life by Design: https://bit.ly/3BkAr8M[04:33] Is everyone a hero?[06:45] What life looks like when we don’t unleash the hero within us[10:04] Strategies to unlock and unleash the hero within us[13:45] Mastering your thoughts[18:03] Connect and learn more from Mark Collins• Website: https://courses.freedom-for-life.net/• eBook: https://courses.freedom-for-life.net/products/digital_downloads/LIFE-MASTERY[19:30] Integration assignmentKey Takeaways:  • “Who you think you are, you become.” ~Mark Collins [01:14]• “Who you believe you are, you become.” ~Mark Collins [01:40]• If you want to change the trajectory of your life, the first step is to change your thoughts. ~Mark Collins [01:43]• “Everybody is a hero, and that hero is the person you were created to be.” ~Mark Collins [04:33]• “There is an impact in the world that has your name on it.” ~Mark Collins [04:46]• We all have negative thoughts; the challenge is whether we allow them to dictate our lives or overcome them so they don’t. ~Mark Collins [07:12]• “If your thoughts don’t align with who you were created to be, then they are lying to you.” ~Mark Collins [13:57]• “The best way to overcome a negative thought is with a positive one.” ~Mark Collins [14:37]• The more you celebrate who you are, the more you permit yourself to show up as you are. ~Mark Collins [16:52]• “You will never do more than you believe you can.” ~Mark Collins [20:11]• “You will never be greater than you believe you can be, but when you understand who you are, you can be that in every circumstance.” ~Mark Collins [20:18]Integration Assignment: Understand who you are apart from your things and titles.People Mentioned and Other Resources:1. LIFE MASTERY – Life by Design: https://bit.ly/3BkAr8MKeep In Touch with Mark Collins:Website: https://courses.freedom-for-life.net/Facebook: https://www.facebook.com/FreedForLife/Instagram: https://www.instagram.com/_freedomforlife_/LinkedIn: https://www.linkedin.com/in/mark-collins-freedom-for-life/YouTube: https://www.youtube.com/channel/UCw1A7tteCrpLj_d9ejzDWRg—Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/

Fifteen Minute Fridays episode #63 Robin Waite.Pricing is one of the most challenging aspects of running a business, especially for coaches, consultants, and freelancers. Copying the prices set by other businesses can lead to adopting a flawed business model that fails to align with your unique values and goals.So, how do you determine the right price for your services? Find out in this episode with Robin Waite, the Founder of Fearless Business. Robin is a pricing expert, a regular keynote speaker at business events, and the bestselling author of several books, including Online Business Startup, Marketing Machine, and the popular recent release “Take Your Shot."In this episode, Robin discusses Clues that suggest you should charge more and the disadvantage of copying business prices. Additionally, he discusses Goal-Focused Pricing, the psychology of money, and the sales cycle of doom, along with a practical case study to help you set prices that reflect your true value.Quote Of The Day:Somebody's got to be the most expensive, so why can't it be you? ~Robin WaiteTimestamp:[01:11] Quote of the day: Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite [02:05] Clues that suggest you should charge more[03:48] The disadvantage of copying business prices[04:09] Goal Focused Pricing[06:24] The sales cycle of doom[08:21] The psychology of money[10:15] Case study on how to set your pricing[23:26] Connect and learn more from Robin• YouTube: https://www.youtube.com/RobinMWaite[24:59] Integration assignment[27:36] Get a FREE signed copy of Take Your Shot: https://www.fearless.biz/tysKey Takeaways:• Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite [01:11] • Copying the prices set by other businesses can lead to adopting a flawed business model. ~Robin Waite [03:48]• “A money story is developed in many people before they even have memories." ~Robin Waite [08:24] Integration Assignment: Increase your price by a certain amount and document the process.People Mentioned and Other Resources:1. The Body Keeps the Score: https://bit.ly/3YVdr7Y2. Take Your Shot: https://bit.ly/3Z02vG2Keep In Touch with Robin Waite:Website: https://www.robinwaite.com/YouTube: https://www.youtube.com/RobinMWaiteInstagram: https://www.instagram.com/robinmwaite/LinkedIn: https://www.linkedin.com/in/robinmwaite/Facebook: https://www.facebook.com/RobinMWaite/—Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #111 with Jon Savage.Are you a podcaster or a creative struggling with monetization? Jon Savage has some valuable insights to share with you based on his experience working with creatives from different walks of life. Jon also shares the behind the scenes of the Africa Podcast Network and  AMPD Studios. He also gives tips on how to deal with narcissistic partners.Jon Savage is a director, content strategist, podcaster, musician,CEO of AMPD Studios and Africa Podcast Network. He is so passionate about his work that he often can't distinguish between what is work and what is play. Over the years, Jon has worked with countless creatives, some of whom have gone on to become big names in the industry.According to Jon, it’s essential for podcasters to understand the reality of their situation without trying to project an image that isn’t authentic—because brands can see right through that. He emphasizes that identifying a brand’s pain point and positioning yourself as the solution is the secret to success for podcasters.Ready to elevate your craft? Listen to this episode.During this episode, you will learn about:[01:17] Is Jon a criminal?[09:17] Jon’s experiences with narcissists[10:05] How to deal with a narcissist[14:41] The location of AMPD Studio and why it was founded[17:36] How Jon and his partner built AMPD Studio[19:47] What happens at AMPD Studio on a daily basis?[23:57] Future plans for AMPD[28:05] How to contact Jon for partnerships: info@africapodcastnetwork.com[29:00] Podcasts to look out for[31:54] How do podcasters make money?[40:37] How much should podcasters charge brands?[42:55] Jon's podcast What’s Your Poison and how he monetized it[49:07] How to support JonDigital Savage Podcast: https://www.youtube.com/watch?v=A9z3cnCeu-s&list=PLvKgmakROju9t3f8tnzh3LQlYKewytA77  What’s your Poison podcast: https://www.youtube.com/watch?v=mcPWyhybg48&list=PLvKgmakROju9FqUqvCXUqhdxmI78EXjWm AMP Studios: https://ampdstudios.co.za/  Instagram:https://www.instagram.com/jonsavage/ Key Takeaways: • When negotiating with a narcissist, you need to dehumanize the objective. [13:35]• Most NGOs spend the majority of their time fundraising instead of focusing on their core mission. [17:48]• Creatives often have many confusing and incorrect ideas about what constitutes success, such as the minimum number of listeners needed to commercialize. [33:32]• The world is changing, and the power is shifting into the hands of creators. [34:32]• Podcasting is one of the few mediums that offers depth. [37:00]• “Amid the downfall of the advertising universe, podcasting is the answer.”-Jon Savage [37:41]• “Brands don’t care about your idea. They care about your audience.”- Jon Savage [38:17]• Build yourself a small, loyal audience, and you’ve got a gold mine that you can monetize.[38:52]People Mentioned and Other Resources:1. Podcast and Chill with Mac G: https://www.youtube.com/@podcastandchillnetwork2. DJ SPU: https://www.youtube.com/@TheHustlersCornerSA/playlists3. DJ Fresh: https://www.youtube.com/results?search_query=dj+fresh+podcast4. Penwell: https://www.youtube.com/@konvo_za5. The Daily Maverick: https://www.youtube.com/@DailyMaverickChannel/podcasts6. Mail and Guardian: https://www.youtube.com/@MailandGuardianvideo/podcastsKeep In Touch with Jon Savage:Digital Savage Podcast: https://www.youtube.com/watch?v=A9z3cnCeu-s&list=PLvKgmakROju9t3f8tnzh3LQlYKewytA77 What’s your Poison Podcast: https://www.youtube.com/watch?v=mcPWyhybg48&list=PLvKgmakROju9FqUqvCXUqhdxmI78EXjWm AMP Studios: https://ampdstudios.co.za/ Instagram:https://www.instagram.com/jonsavage/  —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #110 with Joe Byerly.There’s a certain magic in journaling. It is amazing how it transforms the abstract into something tangible, offering us a glimpse into our own minds. It’s a practice of deep listening, where the pages hold our secrets, struggles, and victories, allowing us to shape our inner narrative.In this episode, Military veteran Joe Byerly helps us understand From the Green Notebook. Currently, Joe is an inspiring writer, journaling advocate.Joe also explores the transformative power of journaling and intentional self-improvement. He shares how journaling became a "Swiss Army knife" in his life, helping him uncover deeper issues, like stress at work, behind seemingly small frustrations.Would you like to learn more about the Green Notebook? Listen to this episode!Watch the full episode on Youtube: https://youtu.be/xVNkGtKIkQk During this episode, you will learn about:[01:18] Why Joe joined the military[03:46] Joe’s decision to resign from the military[08:51] The inception of From the Green Notebook podcast[11:16] How Joe handles setbacks[12:36] The three outcomes of setbacks[17:40] How Joe handled distress at work following the loss of a colleague[21:18] How Joe became a journaling advocate[21:46] Joe’s book: My Green Notebook: Know Thyself Before Changing Jobs[23:41] The importance of journaling[29:34] How journaling has impacted Joe’s life[32:49] The miracle morning routine[35:02] How to get started with reading[42:28] How to get started with journaling[49:19] Joe’s future endeavors[52 37] How to connect with JoeFrom the Green Notebook Podcast: https://fromthegreennotebook.com/category/podcast/ X: https://x.com/jbyerly81 Website: https://fromthegreennotebook.com/ Key Takeaways: • Failures are just data points. Setbacks are just data points. You learn something from them every time. [13:55] • Resilience is a muscle that you build over time.[14:27]• "Sometimes perfect is the enemy of action."- Joe Byerly [19:23]• "You don't need more time. You simply need to decide." - Seth Godin [31:29]• "When you read, you’re tapping into the collected wisdom of thousands of years of leadership knowledge."- Joe Byerly [36:35]• It’s important to look at what’s going well in your life and make sure you’re focusing on those too, especially when journaling about your struggles. [48:38]People Mentioned and Other Resources:1. Miracle morning podcast: https://miraclemorning.com/Keep In Touch with Joe Byerly:From the Green Notebook Podcast: https://fromthegreennotebook.com/category/podcast/  X: https://x.com/jbyerly81   Website https://fromthegreennotebook.com/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/

Fifteen Minute Fridays episode #62 with Christine Campbell Rapin.Are you wondering where your next client will come from? This episode is for you.Our guest today, Christine Campbell Rapin, gives us a masterclass on how to get found by potential clients. She shares her wisdom on simplifying business growth and provides actionable plans to convert curious clients into paying clients.Christine Campbell Rapin is the CEO and owner of CLEAR Acceleration Inc. She is an energetic, tell-it-like-it-is advisor, mentor, consultant, and speaker with over 25 years of experience in marketing, sales, and operations. Christine has worked with startups as well as some of the largest companies on the planet. To date, she has collaborated with more than 400 businesses worldwide, across various industries, generating a combined revenue exceeding one billion dollars.Grab your notebook and pen, you’ll need to take some notes.Watch the full episode on Youtube here: https://youtu.be/RMUYsKpx6J4 Quote Of The Day:“Grit gets you started, but strategy keeps you in the game.” - Christine Campbell RapinTimestamp:[01:31] How to find more clients: where we get it wrong[02:21] What is a buyer?[03:08] Foundations of finding a buyer[05:37] You need a strategy to move potential clients from curious to paying clients[07:14] Likable expert versus must-hire expert[12:01] The essence of leadership in business[12:31] Do you have a business roadmap?[14:48] Connect with ChristineLinkedIn: https://www.linkedin.com/in/christinecampbell1/ Website: https://christinecampbellrapin.com/ Instagram:https://www.instagram.com/christine.campbell.rapin/ YouTube: https://www.youtube.com/channel/UCMZGLFtL621nUWS7WEFbJDQ [15:51] Integration assignmentKey Takeaways:  •  “The first of the three foundations every business on the planet needs to understand is that you absolutely have to know what is happening in your buyer's head.” –Christine Campbell Rapin  [03:51]• “A lot of people have tactics, but very few people have the time and discipline to sit and answer the simple, simple questions that unlock everything for movement. Because movement is the key. Movement is what builds your momentum.” –Christine Campbell Rapin  [06:40]• “A must-hire person is somebody that has a track record of getting results, a system for achieving repeatable results, and the skills to help your buyer predictably achieve those results.” – Christine Campbell Rapin [08:01]• “If the value is not higher than the investment, you will never reach an agreement because you’re a luxury, not an essential component to getting results.” – Christine Campbell Rapin [09:51]• “You need to spend time with more potential buyers and stop wasting time with people who are not going to be your business.” – Christine Campbell Rapin [16:37]Integration Assignment: Step #1: Post notes around your workspace with the definition of a buyer.Step #2: As you’re out making friends with strangers, meeting someone at Starbucks, or in a networking space, always be listening and asking yourself: Do I recognize a buyer here?Keep In Touch with Christine Campbell Rapin:LinkedIn: https://www.linkedin.com/in/christinecampbell1/ Website: https://christinecampbellrapin.com/ Instagram:https://www.instagram.com/christine.campbell.rapin/ YouTube: https://www.youtube.com/channel/UCMZGLFtL621nUWS7WEFbJDQ —Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/

Ask Me Anything w/ Mark Schaefer at GrowGetters ONLY (GG #10)Real Talk with GrowGetters Episode #10 with Mark Schaefer.Welcome to another exciting sneak peek into the insights provided in the GrowGetters Only collective. In this exclusive “Ask Me Anything” at GrowGetters Only, we are joined by Mark Schaefer, a globally recognized keynote speaker, a Top Voice in Personal Branding, a marketing strategist, a futurist, and the bestselling author of ten books, including Belonging to the Brand: Why Community Is the Last Great Marketing Strategy.In the episode, Mark begins by sharing insights from his upcoming book, Audacious. Additionally, he highlights three key distinctions between a community and an audience and discusses the importance of cultural differences for international brands seeking to build strong communities.As the conversation unfolds, Mark offers valuable insights into how to support individuals in launching their personal brands and shares strategies for fostering engagement and connection within communities.He also highlights common mistakes people often make when building a community and provides practical advice on how to maintain control within it. Finally, we discuss the impact of membership fees on community members.Don’t forget to check out the previous episode with Mark Schaefer.•  LST#61 w/ Mark Schaefer: https://realbusinessconnections.com/podcast/markschaefer/ During this episode, you will learn about:[00:00] Intro[01:37] Who is Mark Schaefer?[02:42] Join the GrowGetters community:https://growgettersonly.com/ben/[04:16] Mark’s upcoming book, ‘Audacious’[12:03] Three key distinctions between a community and an audience[19:53] Is it easier for brands to build communities in Europe or America?[20:24] Importance of cultural differences for international brands in building community[26:31] Effective way to support someone in building and launching their personal brand[30:07] How to foster a greater sense of community and engagement[35:01] Mistakes Mark made before gaining insight into personal branding[39:27] Marketing strategy for audiences moving at different speeds[42:37] Merging communities[44:59] Mistakes people make when building a community[48:43] Should you hire a fractional Chief Marketing Officer (CMO)?[52:33] How to maintain control of your community [55:06] Should Community Members Pay for Membership?Key Takeaways:  • In the current world of AI, being competent is not enough; we need to ignite the human spark of creativity to thrive and survive. ~Mark Schaefer [05:28] • The difference between a community and an audience is that in a community, people know each other and are driven by a shared purpose. ~Mark Schaefer [12:40] • When creating an international community, English is essential, as it serves as the global language of business. ~Mark Schaefer [20:01]• Cultural sensitivity is essential for international brands in building community. ~Mark Schaefer [21:26]• You may not be able to create something that makes everyone happy, but you might be able to create something that makes the right people happy. ~Mark Schaefer [41:04]• “Every successful online community has an offline component.” ~Mark Schaefer [45:56]People Mentioned and Other Resources:1. Belonging to the Brand: https://bit.ly/3Z9Yv4n2. Marketing Rebellion: https://bit.ly/4ee5uAbKeep In Touch with Mark Schaefer:Website: https://businessesgrow.com/Twitter: https://twitter.com/markwschaeferLinkedIn: https://www.linkedin.com/in/markwschaefer/Instagram: https://www.instagram.com/markwschaefer/Facebook: https://web.facebook.com/mark.schaefer3YouTube: https://www.youtube.com/user/MWSchaefer—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–GrowGetters ONLY is made possible by www://balbertmarketing.com/