Liz Wilcox of Survivor on Burgers, Email, and Content Creation (LST #113)

Learn Speak Teach Episode #113 with Liz Wilcox.

Email marketing offers a powerful way to grow your business organically by directly reaching your audience and building lasting relationships. Although many find it challenging to unlock its full potential, discovering how to leverage email marketing can propel your business to new heights.

Discover how to harness the power of email marketing and transform your business in this episode with Liz Wilcox, ‘The Fresh Princess of Email.’ Liz shares her Survivor Season 46 experience and offers actionable strategies to grow your business organically through email marketing.

She offers valuable insights on how to identify the right people to network with and reveals how collaboration can be the secret for content creators. We also explore tactics for reactivating a dormant email list, making your emails more relatable, and crafting subject lines that grab attention.

We also discuss Applebee's burgers!

During this episode, you will learn about:

[00:55] Liz Wilcox’s raw moment on Survivor Season 46

[03:57] Why She Joined Survivor Season 46

[13:11] How to grow your business organically 

[14:57] How to identify who to network with

[19:21] Secrets to succeeding as a content creator through collaboration

[23:13] Waking up your dormant email list

[27:41] Example of how to wake up a dormant email list

[33:08] The email staircase 

[35:01] How to be relatable in your emails

[39:11] Tips on writing email subject lines

[47:09] Website: https://lizwilcox.com/

[48:53] Learn more by subscribing to Liz Wilcox’s email list at: https://lizwilcox.com/

[52:43] How to get Liz Wilcox’s help with writing your emails

Key Takeaways:  

• The more visible you become in your business, the more your email list will grow. ~Liz Wilcox  [13:30]

• To succeed in collaborations, always keep the end goal in mind. ~Liz Wilcox [19:23]

• The email staircase progresses from follower to friend, eventually to customer. ~Liz Wilcox [33:09]

• If you don’t have time to write it, chances are your audience may not have time to read it. ~Liz Wilcox [34:29]

• The email subject line should be concise and clear, without any misleading information. ~Liz Wilcox [39:11]

People Mentioned and Other Resources:

1. Survivor Season 46: https://www.cbs.com/shows/survivor/episodes/46/

2. Jab, Jab, Jab, Right Hook: https://bit.ly/48CSfYC

Keep In Touch with Liz Wilcox:

Website: https://lizwilcox.com/

Instagram: https://www.instagram.com/thelizwilcox/

YouTube: https://www.youtube.com/@thelizwilcox

Facebook: https://www.facebook.com/groups/emailmarketingwithliz

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