Real Business Connections

What do Taylor Swift, Rihanna, Adriana Lima, Yahoo, Skechers, The NHL, Paramount Pictures, IKEA, MTV, Viacom, Vice Magazine, and CMT have in common? The answer is that all these influential people and brands have been clients of our guest today, Brendan Kane!!!!! -- Learn Speak Teach Episode 48 w/ Brendan Kane! Watch The Full Episode: https://youtu.be/OdKm5SvaAKc Full Show Notes: https://realbusinessconnections.com/episode/brendankane/ -- During this episode, you will learn about; [00:00] Episode intro and a quick bio of our guest: Brendan Kane [03:16] Where Brendan worked pre-2005 and what inspired him to what he’s doing today [05:50] What drew Brendan to social media, even though it was new at the time [07:37] How things have changed since Brendan got started [10:20] How to get a million followers organically [21:03] Generalizing when targeting hyperspecific audience through paid reach [23:13] Can you have a call to action without killing your reach? How can you turn something that goes viral into income? [26:14] Some businesses and brands that Brendan has worked with and how they’ve gained popularity [31:48] The first action to take to build momentum and create content that converts [35:31] Emulating content side-by-side when recording and how it works [37:16] Learning how to effectively communicate [39:45] What is the ‘hook point’, and how to break the pattern to grab attention at scale [43:03] The best place to learn more if you are looking to take this seriously [44:42] Ending the show and call to action Key Takeaways ~ There is a lot of strategy and understanding required to construct messages for different platforms when you are competing against billions of other content creators. ~ [09:35] ~ Social media has evolved and is taking over quickly, but the creative process that people use to produce content haven’t adapted and evolved to meet the world where it’s at. ~ [11:33] ~ The blessing and the curse of social media is that anybody can grab a phone, click a button and record something; there is not a lot of thought that is required in order to produce content. ~ [13:18] ~ It’s not about the content; it’s how you are delivering it. Focus on how you are telling your story and describing your level of expertise. ~ [17:35] ~ The best content creators on the planet make their subject matter interesting to the general person, get them to care enough to stop and watch. ~ [19:07] ~ Don’t focus on doing a lot of CTAs within the content you’re producing; focus on building brand loyalty and credibility with the stories that you are telling that correlate with your brand. ~ [25:33] ~ Paid marketing can be very effective as it allows you to retarget the people that view your organic content with more direct response type ads. ~ [27:30] ~ You have to learn how to communicate to this world effectively and if you don’t take time and energy, you may get some early wins, but you won’t know to reproduce it. ~ [38:02] It’s not that people have micro-attention or they won’t tune in for long periods of time, but because there are 4 billion creators in the planet and we need to stand out, grab attention in a way that sets clear expectations that your perspective is valuable, interesting or different than everybody else. ~ [40:29] -- LST is powered by www.balbertmarketing.com

Rochester Business Connections Episode #129 w/ Steven Shortino of iSmash USA. - Watch The Full Episode: https://youtu.be/1LYmehWMik8 - Keep In Touch With Steven Shortino... Website: https://ismashusa.com/ Linkedin: https://www.linkedin.com/in/steven-shortino-41183818b/ Facebook: https://www.facebook.com/iSmashUSA/ Instagram: https://www.instagram.com/ismashusa/ Youtube: https://www.youtube.com/channel/UC8qmj9S1DDyThxKjmORK9Bw/videos - Listen to all our episodes on… Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Apple Podcasts: podcasts.apple.com/us/podcast/roch…ns/id1537115928 Our Website: www.realbusinessconnections.com – Follow Our Host, Ben… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – RBC is made possible by www.balbertmarketing.com

Hit #38: Personal Brands vs. Business Brands: Which One's For You? - Off-Brand Podcast w/ Rachel Lee - SHOW NOTES: Let’s say you have a business, and you’re the only person running the show. You don’t want to appear small when you market yourself, but calling yourself an entire company also feels kinda weird. What do you do? This is the exact question we’re going to be addressing in today’s episode! We’ll be going over the difference between personal branding and business branding, why it matters, and how to know which of the two is right for you! We’ll also be talking about how it’s possible to have BOTH brands at the same time, and touch upon how it works when you find yourself in that scenario! If you’re not sure about the best way to be positioning your branding, you’ll definitely want to tune into this week’s episode! --- Send in a voice message: https://anchor.fm/off-brand-podcast/message ----- LEARN MORE and SUBSCRIBE to “The Off-Brand Podcast." Website: https://www.racheltylee.com/ Apple: https://podcasts.apple.com/ca/podcast/ep-6-personal-brands-vs-business-brands-which-ones-for-you/id1641628194?i=1000579953716 Linkedin: https://www.linkedin.com/in/racheltylee/ Instagram: https://www.instagram.com/racheltylee - Listen to all episodes of the Rochester Business Connections Network… Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Itunes: podcasts.apple.com/us/podcast/roch…ns/id1537115928 – Follow me… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – Real Hits is made possible by www.balbertmarketing.com

Learn Speak Teach Episode 47 w/ Jen Zawadzki on The Real Business Connections Network. Watch The Full Episode: https://youtu.be/8CvwBXzC7nc -- Tune in! During this episode, you will learn about: [00:00] Episode intro and a quick bio of our guest; Jen Zawadzki [03:01] Jen's story, where she aspires to go, and “future Jen” [10:18] The great revelation, When Jen discovered her future self [13:27] Anonymous gifts, the great gift of generosity [14:13] The power of words and experiences from our future selves [16:12] How the process looked like when Jen started creating “Future Jen” [21:18] Jen's life transformation and why she credits it to joy [23:43] Jen’s transition from starting ‘The Future You Project’ on the side to it being her full-time purpose and passion [29:28] What to look for and what to expect in the ‘Future You Project’ gift boxes [32:52] The gifts that ‘Future You Project’’ customizes and plans to have for different audiences [34:56] Who is future-future Jen, and what she is looking to accomplish [38:02] The rapid fire round [41:16] Jen’s advice to someone who is struggling [41:54] How to reach out and connect with Jen [42:41] Show ending Key Takeaways: ~ The greatest gift that you could give yourself is the gift of generosity. ~ [12:43] ~ Words are things, words are powerful, and words manifest realities, just as thoughts do. ~ [14:19] ~ True success is how happy and joyous you are… If you’re going to be your future self, your future self is thriving, and to thrive means to be joyous no matter what. ~ [16:31] ~ Everything happens for a reason and everything happens exactly as it’s supposed to… whatever lessons you had to learn along the way you, were supposed to learn them. ~ [20:21] ~ When giving a gift always consider the reason why you are sending it and what the need is because some experiences require repetition. If someone is going through a major transition in their life or something incredibly difficult it takes more than one message to get that to resonate. ~ [30:40] ~ Everything is going to be ok, take one day at a time, one breath at a time, one smile at a time, you are so loved, you’re so miraculous, you will get out of this stronger, better, brighter and more magnificent than ever.. you’ve got this! ~ [41:36] -- FULL SHOW NOTES AT: https://realbusinessconnections.com/episode/jenz/ -- LST is powered bt www.balbertmarketing.com

AB²C Lunch Break Live - Collaborate, Connect & Scale (LIVE ON LINKEDIN) Your Panel: Brandon Eastman: www.linkedin.com/in/brandonseastman/ Andrew Biernat: www.linkedin.com/in/andrewjbiernat/ Christine Smith: www.linkedin.com/in/christinesmith34/ Ben Albert: https://www.linkedin.com/in/realbenalbert/ BIG THANKS TO ALL OF YOU from Ben of www.balbertmarketing.com

FIVE MINUTE FRIDAY #20 "Stress Less Now" w/ Amy McCae -- Full Show Notes and transcript at: https://realbusinessconnections.com/episode/amymccae/ -- Want more great tips? Connect With Amy on Linkedin: https://www.linkedin.com/in/amymccae/  Amy's Website: www.amymccae.com -- Listen To All Episodes of The Real Business Connections Network on... Spotify: https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=2eOy5F8sQLm6JR2vHOUuIw Itunes: https://podcasts.apple.com/us/podcast/rochester-business-connections/id1537115928 - Follow me... Facebook https://www.facebook.com/balbertmarketing Instagram: https://www.instagram.com/realbenalbert Linkedin: https://www.linkedin.com/in/realbusinessconnections - OUR WEBSITE: https://realbusinessconnections.com/ RBC is made possible by https://www.balbertmarketing.com

Learn Speak Teach episode 46 w/ Kute Blackson on The Real Business Connections Network. Watch The Full Episode: https://youtu.be/0aQI2TFHiZo -- [00:00] Episode intro [03:40] Kute’s mission to the world [05:31] Who’s Kute, his story, and his calling to serve the world   [09:14] Kute's pivotal moment at the age of 18, The moment of truth and surrender [14:24] How Kute defines the soul, the essence of God that we’re all connected to  [15:17] The inspiration behind Kute’s book, You Are The One [20:29] Re-thinking Surrender and Kute’s process of writing his book, The Power Of Surrender   [31:16] Aligning ourselves with the deepest, most authentic impulse of our being  [34:30] The 1s Kute has gone through and how they’ve prepared him to be a vessel for 10s  [43:47] Steps that you can take to learn and evolve from every experience in life [51:08] How to reach out, connect, or get Kute’s book  [52:27] Kute’s hero [55:45] Ending the show and call to action  Key Takeaways: ~ We allow fear to hijack us, we allow fear to stop us from being who we really are. The fear is “if I dare to be myself, if I dare to express my voice, if I dare to be who I am, you won’t love me, and I’m going to be alone and cursed.~ [08:51]  Life is a series of choices, and some choices can shift the course of our destiny. ~ [09:32] ~ Sometimes what your soul guides you to do doesn’t always make sense to your mind through your logic, but if you follow your soul and don’t compromise your truth you will always be guided to the right people and places, doing the right thing even though the route you take may not be the one you were expecting. ~ [10:20] ~ You can’t be fulfilled and happy being someone you’re not, and you can’t be fulfilled and happy living someone else's life. There is no shortage of people that will think they know what is best for your life and your evolution and will have so much advice for you, but the truth is, our souls know. ~ [12:11] ~ We’re all being guided by wisdom inside of us and innate intelligence which we don’t listen to. We’re so busy that we’re not in tune with it, we’re so busy that we distract ourselves, we’re so busy that we don’t hear our own souls and wisdom deep inside us. We look outside of ourselves for guidance and end up misguided. ~ [16:51] ~ People think in manifesting you have to go chase things, create things and make them happen, but in life, you don’t get what you want, you don’t even get what you pray or visualize about, you get what you are. ~ [19:11] ~ Surrender is letting go of control; surrender is letting go of trying to force and manipulate life to fit our limited idea of how we think it should be and who we think we should be. In letting go, we take limitations off life, and we open ourselves to the infinite possibilities. ~ [25:42] ~ Surrendering is the most powerful thing we can do as human beings. Surrender is the password to freedom, is the key to the next level, and is the key to true manifestation. ~ [27:06] ~ Stop praying for the waves of the ocean to get easier. Instead, develop your mental, emotional and psychological muscle to be able to surf through the waves, you don’t have any control of the ocean, but you’ve control over the training of your mental capacity. ~ [38:35] ~ Life is a school. Life is a university for our souls' evolution. Every experience, every relationship, every challenge is part of the curriculum for our soul evolution, so every moment is an opportunity to evolve. In every situation, if we are able to learn the lesson, we evolve and graduate to the next level. ~ [41:28] Pain is gift. Pain is a messenger, pain is your friend, you must learn to pay attention to the pain and embrace the message of the pain because often by acknowledging the pain, the pain is a portal to a deeper level of our truth trying to get our attention. ~ [49:42] -- FULL SHOW NOTES AT: https://realbusinessconnections.com/episode/kute/

Rochester Business Connections Episode #128 w/ Mike Belin of Nacre Consulting. - Watch The Full Episode: https://youtu.be/UHhnsj3mITw - Keep In Touch With Mike Belin... Website: https://nacreconsulting.com/ Linkedin: https://www.linkedin.com/in/mikebelin/ - Listen to all our episodes on… Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Apple Podcasts: podcasts.apple.com/us/podcast/roch…ns/id1537115928 Our Website: www.realbusinessconnections.com – Follow Our Host, Ben… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – RBC is made possible by www.balbertmarketing.com

Real Hit #37 - Insight Out Live, "Inside The Mind Of Alex Hormozi." Show Notes: Is there really a secret to success? Entrepreneur Alex Hormozi learned a lot of lessons on his way to making $100 million in sales – and now he helps other business owners figure out how to do the same. In this week’s episode, we explore the top takeaways from Alex’s success. Brenden talks about how his path first crossed Alex’s, shares his experience in a recent collaboration and explores why haters may be a good benchmark of progress. “If you wanna help 10,000 people, you get used to the idea that four or five hundred people are gonna hate your guts for no reason other than you being you. Because remember, nobody is booing nobodies. So if you’re somebody, it means people are gonna start booing you.” – Brenden (03:39) We also analyze some of the key insights Brenden learned from Alex’s rise to the top, and talk about the simple three-pronged approach to success that built Alex’s brand into an empire. “That’s the key – when we start to bring emotion into our business, that’s when we start to lose. What Alex has found is the people who are successful, the people who make it to the end are often the people who are willing to do the boring work long enough.” – Brenden (26:36) 3 Things Everyone Should Know About Success Practice what you preach. Many of us need to be reminded more than we need to be taught. In other words, we often already understand what we need to do – we just need to make sure we actually do it. Narrow your focus. Most of the world’s most successful people prioritized one or two things until they built a following, a brand, an empire. Instead of splitting our efforts between multiple goals, we should focus 100% of our energy in one area. Don’t wish for success – wish for the skill necessary to be successful. The idea of the burning wish comes from a popular card game where one character wished for a weapon, but not the power to wield it. Wishing for success doesn’t make us successful – get out there and start doing, and success will follow. In This Episode (02:59) Brenden’s experience collaborating with Alex (05:43) Alex’s story, and what he and Brenden have in common (08:48) Brenden’s most insightful takeaways from Alex (09:44) Insight #1 – implement what you preach (10:32) Insight #2 – only focus on one or two things (14:00) Insight #3 – the burning wish (27:31) How Alex synthesizes his ideas (31:27) Alex’s approach to turning insights into actions (38:40) How Brenden and Alex’s paths first crossed (48:26) Alex’s simple framework for success Resources & Links Billy Samoa https://billysamoa.com/ https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ https://billysamoa.com/podcast-archive/ https://billysamoa.com/video-carousel/ https://billysamoa.com/blog-with-sidebar/ Brenden Kumarasamy https://www.mastertalk.ca/ https://www.facebook.com/mastertalkyt/ https://twitter.com/masteryourtalks https://www.instagram.com/masteryourtalk/ https://www.youtube.com/watch?v=9KJVYCokY9M https://www.linkedin.com/in/brendenkumarasamy Mentioned https://www.youtube.com/c/AlexHormozi/videos https://www.acquisition.com/bio-alex https://www.instagram.com/hormozi/ https://www.linkedin.com/in/alexanderhormozi/ – Listen to all episodes of the Rochester Business Connections Network… Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Itunes: podcasts.apple.com/us/podcast/roch…ns/id1537115928 – Follow me… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – Real Hits is made possible by www.balbertmarketing.com

Learn Speak Teach Episode 45 w/ Steve Benson of Badger Maps. Watch The Full Episode: https://youtu.be/y684k9m3YEU Full Show Notes at: https://realbusinessconnections.com/episode/stevebenson/ During this episode, you will learn about; [00:00] Episode intro and a quick bio of our guest; Steve Benson [03:26] What inspired Steve to outside sales, and his passion for what he does [05:22] How Steve built Badger Maps and what they offer in sales [07:06] Tools that Steve recommends to enhance your sales and market motion [13:25] CRMs and Steve’s advice on what to go for if you are starting out [18:50] Some mistakes that people make in sales and business development [22:30] How Steve started with one idea and all the others came about [29:58] The process of how educators can join Steve's platform to sell their courses [31:44] How to empower experts in your team to be leaders and coaches [35:52] The rapid fire round [36:13] About Steve’s podcast and podcasts that he listens to [39:06] Steve’s most profound moment so far in his career [40:39] How to reach out and connect with Steve [41:24] Ending the show and call to action Key Takeaways: ~ It’s worth having someone on your team focus on the sales operations, technology, and enablement. If you have 10 salespeople, the 11th person on the team should be the person you bring on to manage the operations and technology. ~ [11:41] ~ Everyone has a CRM. If your CRM is just taking notes and putting them all over your desk, that is still a customer relationship management system. ~ [14:05] ~ Choose a CRM and other technologies that really fit with what your motion is going to be as you scale. ~ [15:29] ~ On day one, a spreadsheet is fine, but once you have 3 or 4 people that are interacting with customer data, you probably want to upgrade to a CRM, and if you are a small company, Hubspot is a great recommendation. ~ [15:42] ~ As a sales manager, you know what is important, you can figure out when your team is good for different individual skillset, you can feel out who is great at what and enable them to be a leader on the team and teach everyone else how they can do it for your product specifically. ~ [33:31] ~ As the sales manager, you don’t have to be the expert in everything. Find the expertise in your team and empower them to be coaches. ~ [34:46] Real Business Connections is made possible by www.balbertmarketing.com