Real Business Connections

Rochester Business Connections Episode #133 w/ Stephen Wershing - Watch The Full Episode: https://youtu.be/jxuxFbzgSlY - Keep In Touch With Stephen Wershing of Focused Wealth Advisors... Website: https://focused-advisors.com/ Linkedin: https://www.linkedin.com/in/stephenwershing/ Facebook: https://www.facebook.com/Focusedwealthadvisors Stop Asking for Referrals: https://www.amazon.com/Stop-Asking-Referrals-Revolutionary-Financial/dp/0071808191 - Listen to all our episodes on… Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Apple Podcasts: podcasts.apple.com/us/podcast/roch…ns/id1537115928 Our Website: www.realbusinessconnections.com – Follow Our Host, Ben… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – RBC is made possible by www.balbertmarketing.com

Join us on Learn Speak Teach Episode #61 with our guest, Mark Schaefer, as we dive into the world of community marketing. Full show notes at: https://realbusinessconnections.com/episode/markschaefer/ Watch the full episode at: https://youtu.be/I_G3_sxVP30 Tune in for valuable insights! During this episode, you will learn about: [00:50] Introduction to the episode [03:08] Introducing our guest; Mark Schaefer [06:35] How Mark started creating community-based content [09:22] 4 things you should do to become known in the digital age [12:31] The difference between an audience and a group of social media followers [17:11] A case study of the 4 things you should do to become known [21:17] The benefits of community marketing strategy [22:14] Mark’s book; Belonging to the Brand: Why Community is the Last Great Marketing Strategy: https://bit.ly/3Z9Yv4n [23:05] What inspired Mark to author Belonging to the Brand? [24:09] Do we have enough space for everybody to build an online community? [25:01] Creating a purpose for people to gather that is beyond market differentiation [31:13] How the culture of the company/business impacts community success [32:40] How a person working for an organization can pitch the idea of building a community to the leadership of the organization [36:25] Why community is a vastly overlooked marketing opportunity by most organizations [43:04] The psychological and sociological connection between communities and brands [47:40] What is the first step to building a community? [49:27] Rapid Fire Round [55:20] Support Mark by leaving a review on his book; https://bit.ly/3IJzWG3 Key Takeaways: “The only thing that’s going to save us in this world from AI disrupting our skillsets and our jobs is the emotional connection we have with the audience.”~Mark Schaefer [11:01] “People who subscribe to your blog or podcast or videos series are in a virtual way raising their hand saying I believe in you, I wanna learn more about you and what you do, and it’s ok for you to send me communications and even market to me occasionally.” ~Mark Schaefer [13:40] Community marketing is the ultimate marketing without marketing because if you have a community, people will buy whatever you’ve got going on because they love and support you.[21:27] “Creating a community is really no different than starting a blog or having a podcast. You are fighting for attention.” ~Mark Schaefer [24:34] “Every community's success has to start with the culture.” ~Mark Schaefer [31:13] “Transformation creates transactions.” ~ Ben Albert [41:25] People Mentioned and Other Resources: Belonging to the Brand: Why Community is the Last Great Marketing Strategy: https://bit.ly/3Z9Yv4n KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age: https://bit.ly/3ZdDBkY Marketing Rebellion: The Most Human Company Wins: https://bit.ly/3ZfdtpS Keep In Touch with Mark Schaefer: Website: https://businessesgrow.com/ Twitter: https://twitter.com/markwschaefer LinkedIn: https://www.linkedin.com/in/markwschaefer/ Instagram: https://www.instagram.com/markwschaefer/ Facebook: https://web.facebook.com/mark.schaefer3 YouTube: https://www.youtube.com/user/MWSchaefer —

Fifteen Minute Friday Episode #26 with Chris Dreyer. In the fast-paced and constantly evolving business world, it's more important than ever to stay ahead of the competition. With the global market becoming increasingly competitive, businesses are constantly looking for new and innovative ways to win. In order to truly succeed, it's crucial to have a clear goal and a well-structured action plan in place. Mistakes are inevitable, but it's important to use them as opportunities to learn and grow. By leveraging the power of labor, capital, technology, and content, you can increase your chances of success and outpace your competitors. In this episode, Chris Dreyer, a business expert, shares his insights on how businesses can win more by utilizing these key components. He also provides valuable tips on how small businesses can improve their search engine optimization and start ranking higher on Google. By following these strategies and continuously striving for growth, businesses can set themselves up for long-term success and remain competitive in the ever-changing market. Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. Additionally, Chris is the author of Niching Up: The Narrower the Market, the Bigger the Prize. Quote Of The Day: “Second place is the first loser” ~Ricky Bobby Timestamp: [00:21] Episode introduction [00:52] Introducing today’s guest; Chris Dreyer [02:27] Quote of the day: “Second place is the first loser” ~Ricky Bobby [03:53] Dreyer’s experience with losing [06:00] How to win more in business [09:23] Who should reach out to Dreyer? [10:54] How can small businesses start to rank higher on google? [12:51] Integration assignment [14:45] Connect with Chris Dreyer; https://www.linkedin.com/in/chrisdreyerco/ Key Takeaways: “Second place is the first loser.”~ Ricky Bobby [02:27] “Winning is fun.” ~ Chris Dreyer [03:22] You only lose if you quit. If you keep going and you learn from your mistakes, then you are going to be set up for success in the long term. [03:57] Integration Assignment: Determine where your prospective buyers congregate and find the best opportunity to market to them in that location. People Mentioned and Other Resources: Niching Up: The Narrower the Market, the Bigger the Prize: https://www.amazon.com/Niching-Up-Narrower-Market-Bigger/dp/1544532423 Naval Ravikant:https://en.wikipedia.org/wiki/Naval_Ravikant Keep In Touch with Chris Dreyer: Website: https://rankings.io/about/chris-dreyer/ LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ — Follow Balbert: Facebook www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website: https://www.realbusinessconnections.com/ – FMF is made possible by www://balbertmarketing.com/

AB²C Lunch Break Live - Fear (LIVE ON LINKEDIN) Your Panel: Brandon Eastman: www.linkedin.com/in/brandonseastman/ Andrew Biernat: www.linkedin.com/in/andrewjbiernat/ Christine Smith: www.linkedin.com/in/christinesmith34/ Ben Albert:: https://www.linkedin.com/in/realbenalbert/ BIG THANKS TO ALL OF YOU from Ben of www.balbertmarketing.com

Hit #40: Using Emotions and Motivations to Attract Connect and Convert Clients - Get More Clients w/ Lynn Whitbeck - SHOW NOTES: In this episode we are going to build on the progress of the Client Why, and tie it down with motivations & emotional appeal. By the end of today’s show, you will know how to · Understand your client’s motivation · How to identify and match your product of service your client’s emotions · Position your product or service to fit your client’s motivations and emotional desires Using emotions and motivations in communicating your client why enables you to immediately pique their interest and secure their attention. Show notes and more at https://petite2queen.com/category/get-more-clients/ ----- LEARN MORE and SUBSCRIBE to “Get More Clients." Website: https://petite2queen.com/ Linkedin: https://www.linkedin.com/in/lynnwhitbeck/ Instagram: https://www.instagram.com/petite2queen/ Facebook: https://www.facebook.com/Petite2Queen - Listen to all episodes of the Rochester Business Connections Network… Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Itunes: podcasts.apple.com/us/podcast/roch…ns/id1537115928 – Follow me… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – Real Hits is made possible by www.balbertmarketing.com

Learn Speak Teach Episode #60 with Cal Fussman. Full Show Notes at: https://realbusinessconnections.com/episode/calfussman/ As our world rapidly evolves, so does the way we connect with others. While technology has brought us closer in many ways, it has also made it harder for us to find meaningful face-to-face interactions. But it's important to remember that true connection comes from the heart, and that's why it's crucial to rekindle the art of meaningful conversation. Asking big questions can help us get to know each other on a deeper level, strengthen relationships, and foster a sense of community. Building strong connections with our coworkers and team members can lead to increased productivity, creativity, and overall success. So let's embrace the power of communication and start having heart-to-heart conversations today! Join the conversation with your host Ben Albert as he interviews Cal Fussman. Cal is an American journalist, host of the Big Questions Podcast, and author. He is a writer-at-large for Esquire magazine, where he has interviewed icons who’ve shaped world history: Ted Kennedy, Jeff Bezos, Richard Branson, Robert De Niro, Clint Eastwood, Al Pacino, George Clooney, Leonardo DiCaprio, Tom Hanks, Bruce Springsteen, Dr. Dre, Quincy Jones, Woody Allen, Barbara Walters, Pelé, Yao Ming, Serena Williams, John Wooden, Muhammad Ali and many more. He shares reflections on some of the icons he has interacted with and explains his source of inspiration for traveling the world. Additionally, he reveals what inspired the theme of connection on the Big Questions podcast and discusses what people can do to reconnect When Cal speaks, you are listening to everyone he has ever interviewed. Tune in! During this episode, you will learn about; [01:07] Episode introduction [03:20] Has Cal ever felt like an imposter? [03:38] How Cal’s interview style started [07:11] The story about Cal’s trip around the world [16:14] His source of inspiration for traveling the world [17:29] Cal’s reflection on Pelé; From the Big Questions podcast: http://bit.ly/40uIxTK [20:43] The ‘golden rule’ of interviewing [30:12] His reflections on Larry King [33:24] Why he started the Big Questions podcast [35:17] The first time Ben Albert heard about Cal on The Tim Ferriss Show podcast: https://tim.blog/2016/03/11/the-interview-master-cal-fussman-and-the-power-of-listening/ [37:54] What inspired the theme of connection on the Big Questions podcast? [42:52] What can people do to reconnect? [49:36] How technology has brought about disconnection among the youth and how we can help them create meaningful connections with other people [58:26] How to connect with Cal Fussman: https://www.calfussman.com/ Key Takeaways: When interviewing a person, focus on one question at a time because if you ask several questions at once, it will be hard for the subject to remember all the questions in the order you asked them. Moreover, the subject can avoid some questions that you are curious about. [20:43] “In order to connect, you have to listen to the other person.” ~Cal Fussman [43:18] “Every time you share a problem with somebody, you cut it in half.”~Cal Fussman[46:11] Connection comes through the heart, not through a machine. We need to realign our hearts to connect. [47:41] To reconnect with each other, we should start looking each other in the eyes, and speak with each other in a way that touches each other's hearts [48:08]

Fifteen Minute Friday Episode 25. Starting the day with a positive mindset can be a game changer for productivity and success. Jen Fontanilla, Certified Money Coach and Founder & CEO of Queen Up Life, stresses the importance of setting yourself up for success through self-care and a strong mindset. She shares tips on how to maintain a positive outlook, even in the face of challenges and triggers. By prioritizing self-care and focusing on a positive mindset, you can increase your energy levels and motivation, allowing you to achieve your goals and navigate through the day with ease. Quote Of The Day: “I don’t say no because I am so busy. I say no because I don’t want to be so busy.” ~ Courtney Carver Timestamp: [00:21] Introduction to the show [00:52] A short bio of our guest; Jen Fontanilla [03:16] Quote of the day: “I don’t say no because I am so busy. I say no because I don’t want to be so busy.” ~ Courtney Carver [05:05] Circumstances in which we often say ‘yes’ to other things and say ‘no’ ourselves [06:43] What has helped Jen to become a successful entrepreneur and money & mindset master? [08:05] Jen’s morning routine [08:48] The importance of starting your day with a morning routine [10:26] Connect with Jen Fontanilla: https://www.jenfontanilla.com/ or https://www.facebook.com/jenmoneycoach [11:27] Tip on how to achieve a better mindset when you get triggered [14:13] Integration assignment Key Takeaways: “I don’t say no because I am so busy. I say no because I don’t want to be so busy.” ~ Courtney Carver [03:16] We all have a choice. We all have the power and the ability to choose whether to say yes or no to something. [04:18] “Any time you say yes to something, you are saying no to something else, and oftentimes that no is towards yourself.” ~Jen Fontanilla [04:26] “Time is the one thing that we cannot make more of.”~ Jen Fontanilla [06:14] Starting your day with a morning routine sets the trajectory for how everything else in the day can go. [08:48] Integration Assignment: Create a list of three things that are important to you and schedule them into your week or day and ease into it. People Mentioned and Other Resources: Courtney Carver: https://bemorewithless.com/ Keep In Touch with Jen Fontanilla: Website: https://www.jenfontanilla.com/ Facebook:https://www.facebook.com/jenmoneycoach Instagram: https://www.instagram.com/jenmoneycoach/ — Follow Balbert: Facebook www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: www.linkedin.com/in/balbertmarkting Website: https://www.realbusinessconnections.com/ – FMF is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #59 with Hala Taha. - Hala’s LinkedIn Masterclass: Grab the 40% off discount; https://yapacademy.io/products/linkedin-secrets-masterclass Discount code: Podcast - Full show notes at: : https://realbusinessconnections.com/episode/halataha2/ During this episode, you will learn about: [01:47] Introduction to the show [02:00] Meet and greet; Hala Taha.The podcast princess and LinkedIn queen [02:08] Previous episode with Hala; https://realbusinessconnections.com/episode/hala/ [03:12] Connect with Hala on LinkedIn; https://www.linkedin.com/in/htaha/ [03:45] How she got started on LinkedIn [05:41] Why she chose to promote her podcast on LinkedIn [08:00] How Hala grew her LinkedIn network [12:37] Tips to expand your LinkedIn network [17:52] How to scale up your LinkedIn likes and comments [23:01] Things you’re doing wrong on LinkedIn [23:41] Guidelines on using LinkedIn hashtags [26:15] Enroll in Hala’s LinkedIn Masterclass and get a 40% discount. https://yapacademy.io/products/linkedin-secrets-masterclass Discount code: Podcast [28:22] Mistakes to avoid on LinkedIn [30:42] LinkedIn hacks you need to know [33:56] Using LinkedIn for sales [35:41] How to start your LinkedIn journey [38:31] The advantages of building your brand on LinkedIn [41:58] Connect with Hala Taha; https://www.linkedin.com/in/htaha/ [42:04] The Young and Profiting Podcast; http://bit.ly/3SeNQTO [43:50] Engagement pods Key Takeaways: “You can be running full speed, but if you are running in the wrong direction, you are not gonna get anywhere.” ~ Ben Albert [12:09] Videos on LinkedIn do not perform well. The only specific types of videos that perform well are the motivational Shareable Videos which have a positive skew that stands out in the feed [18:08] LinkedIn considers your post low quality if you use big chunky paragraphs because chunky paragraphs don't keep users engaged or entertained [19:57] When you are talking on social media, stay away from lecturing. You sound like you are lecturing when you give all the information, and you don't let people think for themselves [21:15] When tagging on LinkedIn, don't tag anyone in your post if they won't respond within the first 90 minutes. [25:24] You cannot add a link to a third-party website in the comments on LinkedIn. One of the main goals of any social media platform is to keep users engaged and entertained on the platform. If you link to a third-party website, you are taking them off the platform, which is against LinkedIn’s goals. [32:25] “The longer you wait to make any sort of ask, the bigger the ask you can make.” ~ Hala Taha [34:45] “If you have a personal brand on LinkedIn, you create so much job assurance for yourself.” ~Hala Taha [38:32] People Mentioned and Other Resources: Hala’s LinkedIn Masterclass: Grab the 40% off discount; https://yapacademy.io/products/linkedin-secrets-masterclass Discount code: Podcast Keep In Touch with Hala Taha: Website: https://www.youngandprofiting.com/ LinkedIn: https://www.linkedin.com/in/htaha/ Instagram: https://www.instagram.com/yapwithhala/ Twitter: https://twitter.com/YAP_Podcast YouTube: https://www.youtube.com/channel/UCtz8s6nPLvrVQ4YhOJz6DSg Last chance to Enroll in Hala’s LinkedIn Masterclass; Grab the 40% off discount; https://yapacademy.io/products/linkedin-secrets-masterclass Discount code: Podcast

Learn Speak Teach Episode #58 with Jason Marc Campbell - Full Show Notes at: https://realbusinessconnections.com/episode/jasonmarccampbell/ - In today’s episode, Ben Albert is joined by Jason Marc Campbell. Jason is an Educational Consultant and the author of Selling with Love: Earn with Integrity and Expand Your Impact. He discusses the 5 ‘loves’ in selling you should have to build a successful selling process. Moreover, he explains how to shift focus from yourself to your customers and their needs. Tune in! - Listen up for the following: [00:41] Introduction to the episode [02:57] Introducing today’s guest; Jason Marc Campbell [06:48] The meaning of ‘selling with love’ [11:33] What the selling process looks like [15:09] The 5 ‘loves’ in selling you should have to build a successful selling process [21:13] The question-asking approach and some of the powerful sales questions you can ask a potential client [23:44] Shifting focus from yourself to your customers and their needs [26:30] What Jason has been doing after leaving Mindvalley [27:05] How to connect with Jason Marc Campbell and learn more about his book “Selling with Love” [28:47] How to make sure that what you are selling is great [32:36] Jason’s career progression journey and how his brand has evolved [40:10] Why Jason loves doing the Selling with Love Podcast [54:00] How is Jason so calm? [55:30] Jason’s approach [57:09] Rapid Fire Round [1:01:41] Jason’s final words - Key Takeaways “When you know what you offer is so much more than what you ask in return, that’s what selling with love is all about.” ~ Jason Marc Campbell [06:50] “Through every single transaction you make, there will be an inherent risk. There is a possibility that whoever you sell to will have a horrible experience with your product; it will be a complete mismatch to their needs.” ~ Jason Marc Campbell [11:08] The entire sales process involves understanding the client and minimizing the risk that they will be dissatisfied with the transaction. [11:33] “Treat others the way they want to be treated.” ~ The Platinum Rule [22:38] “Things get figured out the more you do them.” ~ Jason Marc Campbell [34:48] Having financial success is a result of the value you provide to the world. [35:28] “We don’t have to be everything for everyone.” ~ Ben Albert [39:07] “One of our biggest expenses is the wrong information, doing things the wrong way too many times, and one of our best investments is in ourselves, in our knowledge.” ~ Ben Albert [42:27] “The power that allows you to make a lot of money is actually gonna be from the right kind of thinking, not the fast kind of thinking.” ~ Jason Marc Campbell [ [56:07] “If your target market can’t afford your product and services, you have to find the people who can so that your marketing material gets to inspire the thousands of people who can’t afford you yet.” ~ Jason Marc Campbell [59:11] “Nobody with beautiful skills in sales is worried about the economy because they know at the end of the day, the sale is what's gonna need to happen, and if you are good at it, you have security in your life.” ~ Jason Marc Campbell [1:02:07] - People Mentioned and Other Resources: Selling with Love by Jason Marc Campbell: https://www.amazon.com/Selling-Love-Integrity-Expand-Impact/dp/154452689X Mindvalley: https://www.mindvalley.com/ Ryan Reynolds: https://en.wikipedia.org/wiki/Ryan_Reynolds Keep In Touch with Jason Marc Campbell Website: https://www.jasonmarccampbell.com/ Linktr.ee: https://linktr.ee/jasonmarccampbell Podcast:https://www.sellingwithlove.com/ LinkedIn: https://www.linkedin.com/in/jasonmarccampbell/ Instagram: https://www.instagram.com/jasonmarccampbell/ YouTube: https://www.youtube.com/channel/UC5VaR6Z3wfElWFZn64ugOBw — Follow Balbert… Facebook www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: www.linkedin.com/in/balbertmarkting Website: https://www.realbusinessconnections.com/ –

Fifteen Minute Friday episode 24 with Steve Hoffman. - It's crucial for business people to identify when a client is not serious about buying to save time and resources. In the venture capital raising process, it's equally important to determine if the investor is the right person with the necessary information to make a decision. Investors who are unsure about investing may keep you on hold, but figuring out if they are a good fit early on saves valuable time and energy. In sales, the likelihood of closing a deal decreases with each meeting after the third. Steve Hoffman, CEO of Founders Space and author of several books, shares the valuable lesson every sales professional should learn to determine if an investor is a good fit and achieve their goal in sales meetings. the first time saves you the time and mental energy of pursuing investors who are not serious. Join the conversation with your host Ben Albert as he interviews Steve Hoffman, the CEO of Founders Space and author of Surviving a Startup, Make Elephants Fly & The Five Forces That Change Everything. Steve discusses the most valuable lesson any professional should learn and how to determine if an investor is a good fit for you. - Quote Of The Day: “If you kiss the same frog three times and it doesn’t turn into your prince charming, it’s just a frog.” ~Steve Hoffman - Timestamp: [00:48] A quick bio of our guest; Steve Hoffman [01:37] Today’s focus; Raising venture capital [02:35] Quote of the day: “If you kiss the same frog three times and it doesn’t turn into your prince charming, it’s just a frog.” ~Steve Hoffman [03:00] Steve’s personal story [04:10] The most valuable lesson any professional should learn [05:44] What should be your goal in the first sales meeting? [06:27] What to do in the second sales meeting [08:35] The third sales meeting [10:18] How to connect with Steve Hoffman;https://www.foundersspace.com/ [10:41] Recommended reading-Surviving a Startup: https://bit.ly/3DQNAV5 [11:23] How to determine if an investor is a good fit for you [13:45] Understanding the psychology of an investor [15:00] Integration assignment [16:00] Quick question to ask a prospective investor/customer before meeting them - Key Takeaways: - When you meet an investor, the most important thing is to find out everything they need to know to make a decision and whether they are the right person to make that decision. [05:00] - If you can figure out an investor is not fit in the first meeting, you have saved yourself a ton of time and a ton of mental energy trying to pursue an investor who is not serious. [05:58] - In venture capital, the chance of closing a deal on the first meeting is very small. But on the second meeting, there is a decent chance of closing a deal if, between the first meeting and the second meeting, you get them everything they need to make a decision. [06:27] - Every meeting you take after the third meeting, the chance of closing the deal starts to decline. [09:19] - When you are doing all the talking, you are not gathering the information you need to make an intelligent decision. Remember, the investor is judging you, and you must also be judging the investor. [11:44] Integration Assignment: Screen out customers and screen out investors. - People Mentioned and Other Resources: Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top: https://bit.ly/3DQNAV5 Make Elephants Fly: The Process of Radical Innovation: https://bit.ly/3HNwIj9 The Five Forces That Change Everything: How Technology is Shaping Our Future:https://bit.ly/3Xh6hIr - Keep In Touch with Steve Hoffman: Website: https://www.foundersspace.com/ LinkedIn: https://www.linkedin.com/in/foundersspace/ Instagram: https://www.instagram.com/foundersspace/ Facebook: https://web.facebook.com/groups/foundersspace/ Twitter: https://twitter.com/foundersspace -– FMF is made possible by www://balbertmarketing.com/