Mark Schaefer || Belonging to the Brand: Why Community is the Last Great Marketing Strategy (LST #61)

Join us on Learn Speak Teach Episode #61 with our guest, Mark Schaefer, as we dive into the world of community marketing. Full show notes at: https://realbusinessconnections.com/episode/markschaefer/ Watch the full episode at: https://youtu.be/I_G3_sxVP30 Tune in for valuable insights! During this episode, you will learn about: [00:50] Introduction to the episode [03:08] Introducing our guest; Mark Schaefer [06:35] How Mark started creating community-based content [09:22] 4 things you should do to become known in the digital age [12:31] The difference between an audience and a group of social media followers [17:11] A case study of the 4 things you should do to become known [21:17] The benefits of community marketing strategy [22:14] Mark’s book; Belonging to the Brand: Why Community is the Last Great Marketing Strategy: https://bit.ly/3Z9Yv4n [23:05] What inspired Mark to author Belonging to the Brand? [24:09] Do we have enough space for everybody to build an online community? [25:01] Creating a purpose for people to gather that is beyond market differentiation [31:13] How the culture of the company/business impacts community success [32:40] How a person working for an organization can pitch the idea of building a community to the leadership of the organization [36:25] Why community is a vastly overlooked marketing opportunity by most organizations [43:04] The psychological and sociological connection between communities and brands [47:40] What is the first step to building a community? [49:27] Rapid Fire Round [55:20] Support Mark by leaving a review on his book; https://bit.ly/3IJzWG3 Key Takeaways: “The only thing that’s going to save us in this world from AI disrupting our skillsets and our jobs is the emotional connection we have with the audience.”~Mark Schaefer [11:01] “People who subscribe to your blog or podcast or videos series are in a virtual way raising their hand saying I believe in you, I wanna learn more about you and what you do, and it’s ok for you to send me communications and even market to me occasionally.” ~Mark Schaefer [13:40] Community marketing is the ultimate marketing without marketing because if you have a community, people will buy whatever you’ve got going on because they love and support you.[21:27] “Creating a community is really no different than starting a blog or having a podcast. You are fighting for attention.” ~Mark Schaefer [24:34] “Every community's success has to start with the culture.” ~Mark Schaefer [31:13] “Transformation creates transactions.” ~ Ben Albert [41:25] People Mentioned and Other Resources: Belonging to the Brand: Why Community is the Last Great Marketing Strategy: https://bit.ly/3Z9Yv4n KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age: https://bit.ly/3ZdDBkY Marketing Rebellion: The Most Human Company Wins: https://bit.ly/3ZfdtpS Keep In Touch with Mark Schaefer: Website: https://businessesgrow.com/ Twitter: https://twitter.com/markwschaefer LinkedIn: https://www.linkedin.com/in/markwschaefer/ Instagram: https://www.instagram.com/markwschaefer/ Facebook: https://web.facebook.com/mark.schaefer3 YouTube: https://www.youtube.com/user/MWSchaefer —