Real Business Connections

Fifteen Minute Fridays episode #54 David Rendall.Rendall offers a refreshing perspective in a world obsessed with self-improvement: instead of trying to change ourselves, we should focus on changing our environment. He argues that success isn't about altering who we are but finding the right circumstances to thrive. David Rendall has spent the last twenty years speaking across every inhabited continent to clients like the US Air Force, Australian Government, and Fortune 500 companies, including Microsoft and AT&T. Former professor and stand-up comedian. David has also authored multiple books, including "Pink Goldfish" and "The Freak Factor."Rendall challenges the conventional wisdom that highlights our flaws and encourages us to fix them. Instead, he suggests embracing our weaknesses as unique attributes that can be leveraged for success. By conforming to societal expectations of fixing our flaws, we limit ourselves, but by embracing our true selves, we unlock our full potential. This counterintuitive approach encourages us to view our perceived weaknesses as strengths in different contexts. For instance, being a perfectionist may have negative connotations, but it also indicates a dedication to excellence that can be invaluable in certain situations. Rendall's message is clear: we don't need to change who we are; we need to find environments that appreciate and amplify our strengths. Doing so empowers us and creates opportunities for others to recognize and celebrate their unique qualities.Tune in and learn!Watch The Episode on Youtube: https://youtu.be/xpqGYLNTwa8Quote Of The Day:“We do not believe in ourselves until someone reveals that deep inside of us something is valuable, worth listening to, worthy of our trust, sacred to our touch..” ~E.E. Cummings [03:45]Timestamp:[01:22] - Introduction of the host Ben Albert, and guest David Rendall.[03:45] - A quote by E.E. Cummings on revealing the value deep inside oneself.[03:59] - Weaknesses can often be connected to strengths[06:34] - Persistence and stubbornness as two sides of the same coin.[07:25] - Being detail-oriented or a Perfectionist[08:18] - Situational determinants of strengths vs weakness.[09:20] - Professionalism can be shutting people down.[11:17] - Matching one’s environment with their unique traits.[18:44] - Creating opportunities to suit you. Key Takeaways:  • Our perceived weaknesses may be our greatest strengths, and it often takes someone else to reveal this to us. [05:15]• Success comes from introspection rather than conformity. [09:19]• Alignment of environment and personality creates success. [11:17]• “Think differently about yourself and others and then act differently.” ~ David Rendall [15:29]• Creating opportunities or environments that are favorable is also an option [18:44]Integration Assignment: Where are you supposed to find it [a corresponding strength to a perceived weakness]? In the situations you're already in, in the life that you've had, when have you been rewarded for being who you are instead of trying to be somebody else? When have people seen the strength instead of the weakness? And how do you slowly or quickly, depending on your approach, how can you expand those situations and those opportunities? And most importantly, if you can find the right fit. [16:00]People Mentioned and Other Resources:1. Stan Phelps https://stanphelps.com/2. Rendall, D. J. (2022). The freak factor: Discovering uniqueness by flaunting weakness. Advantage Media Group.3. Rendall, D., & Phelps, S. (2021). Pink goldfish 2.0: Defy normal and exploit imperfection. 9 Inch Marketing.Keep In Touch with David Rendall:Website: drendall.com https://www.drendall.com/—Follow Balbert:Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbertWebsite:  https://www.realbusinessconnections.com/–

Real Talk with GrowGetters Episode #03 with Darleen Priday, Frederic Jean-Bart & Ed McDonough.Full Show Notes at: https://realbusinessconnections.com/podcast/revenuedrivers Watch The Full Episode On Youtube: https://youtu.be/cvlUP8O_Tlk  During this episode, you will learn about:[01:08] Today’s topic: Revenue drivers[01:27] Who is Darleen Priday?[02:08] Frederic Jean-Bart’s bio[02:57] Ed McDonough’s background[03:56] Why marketing is important in developing a revenue growth plan[05:11] Key components when developing a marketing strategy[08:25] What is affiliate marketing, and what are its benefits?[11:04] New trends in affiliate marketing[13:04] How to build your audience and keep them engaged[15:47] Strategies for building trust and affinity with clients and partners[19:29] Should you disclose the commission you earn on a sale in affiliate marketing?[25:50] How to ensure your audience engages with what you are marketing[27:22] What makes affiliate marketing a unique revenue-driving strategy?[28:58] How to work with super-affiliates [29:59] How to keep in touch with our guests[30:07] Ed McDonough• LinkedIn: https://www.linkedin.com/in/edmcdonough/• Website: https://www.ecemarketingservices.com/[31:19] Frederic Jean-Bart• LinkedIn: https://www.linkedin.com/in/fjeanbart/• Website: https://performancepartners.agency/Key Takeaways:  •The ability to formulate a strategy for lead generation and customer acquisition gives the company focus and direction. ~Ed McDonough [04:14] • When developing a marketing strategy, begin by evaluating what is currently effective and what needs improvement. ~Ed McDonough [05:17]• Having a marketing strategy is crucial because, without focus, you can waste a lot of time and money. ~Darleen Priday [05:52]• When there is a disconnect between sales and marketing, failure is inevitable. ~Darleen Priday [06:41]• Affiliate marketing requires time, effort, and strategy. ~Frederic Jean-Bart [07:54]• Affiliate marketing offers businesses an opportunity for growth without spending a lot of capital. ~Frederic Jean-Bart [09:48] • When you focus more on being an educator rather than a promoter, it positions you as an authority figure or the go-to person in your niche, which in turn helps you build your audience.  ~Ed McDonough [13:04] • The only way you can know that a person is going to engage with whatever you are marketing is if they believe that you, your service, or your product can help them in some way. ~Ed McDonough [25:50]Keep In Touch with Darleen Priday:Website: https://dp-consults.com/LinkedIn: https://www.linkedin.com/in/darleenpriday/Keep In Touch with Frederic Jean-Bart:Website: https://performancepartners.agency/LinkedIn: https://www.linkedin.com/in/fjeanbart/Keep In Touch with Ed McDonough:Website: https://www.ecemarketingservices.com/LinkedIn: https://www.linkedin.com/in/edmcdonough/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn:https://www.linkedin.com/in/realbenalbert/

Learn Speak Teach Episode #96 with Travis Chappell.Facing rejection is just a part of the journey when you’re striving for success. The most successful people understand that everything worthwhile involves a lot of rejection, and they know how to handle it and keep going.In today’s episode, Ben Albert sits down with Travis Chappell, who overcame rejection as a door-to-door salesman to become the founder and CEO of Guestio.com, a premier guest and show booking marketplace. Additionally, Travis is the host of the top-ranked podcast ‘Travis Makes Friends.’ Renowned for his expertise in sales consulting, relationship building, and content creation, he has transitioned from a door-to-door salesman to a respected thought leader featured in places like Forbes and Entrepreneur.He shares his remarkable journey from being a door-to-door salesman to becoming a thriving podcaster. Discover the secrets behind Travis’s success in sales and how he applied those skills to excel in podcasting.Travis shares candid insights into his early days as a podcaster and offers invaluable tips on how not to give up, inspiring listeners to persevere through their entrepreneurial endeavors.Lastly, we explore how podcasting has changed his life as an entrepreneur and content creator. Travis’s uplifting story will inspire you to embrace rejection and maintain unwavering determination on your own journey to success.Watch the full episode on Youtube: https://youtu.be/0uUo0At-DeYDuring this episode, you will learn about:[03:11] Our guest: Travis Chappell[05:56] His experience as a door-to-door salesman[07:46] What made Travis good at door-to-door salesmanship?[15:10] How Travis transitioned from door-to-door salesmanship to podcasting[20:09] Travis Chappell’s definition of true freedom[23:28] What was it like for Travis in the early days of his podcasting journey?[30:15] Tips on how not to give up[38:19] How podcasting has changed his life as an entrepreneur and content creator[39:48] Some of the great people Travis has interviewed on his show[46:45] The Guestio platform [48:02] Guestio Website: https://guestio.com/[49:05] How to be a great podcast guest[50:56] Guide on how to get booked on podcasts: https://guestio.com[51:58] Travis Makes Friends PodcastWebsite: https://www.travischappell.com/podcastYouTube: https://www.youtube.com/@travismakesfriends/videosKey Takeaways:  • True freedom encompasses time freedom, financial freedom, and location freedom. [20:09] • In podcasting, you don’t have to be the expert to start a show; you can simply be the person who helps others discover the expert. [23:56]• “Rejection is a part of any form of success that you are ever going to experience.” ~Travis Chappell [26:05] • The most successful people learn how to overcome and deal with rejection. [26:42] • Everything you do that is worthwhile will involve a lot of rejection. [26:56]• If you lack clarity about where you’re headed, you’ll end up giving up. [30:26]• “Sometimes you’ve got to take that idea behind the barn and shoot it.” ~Kevin O’Leary [32:42]• “Within commitment lies true freedom.”  ~Travis Chappell [34:38]People Mentioned and Other Resources:1. Joe Rogan2. Kevin O’Leary3. Shaquille O’Neal4. Dane Cook5. Rob Dyrdek6. How I Built This: https://bit.ly/48mnsxtKeep In Touch with Travis Chappell:Website: https://www.travischappell.com/Twitter: https://twitter.com/traviscchappell?lang=enFacebook: https://www.facebook.com/traviscchappellInstagram: https://www.instagram.com/travischappell/YouTube: https://www.youtube.com/@travismakesfriendsLinktr.ee: https://linktr.ee/travischappell—Follow Balbert… Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–

Fifteen Minute Fridays episode #53 Sean Castrina.In this episode, we sit down with Sean Castrina, the author of "The World's Greatest Business Plan." We explore the process of crafting a business plan from scratch, uncovering valuable insights for aspiring entrepreneurs. Sean Castrina is a serial entrepreneur, having started over 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is the author of 4 bestselling business books, including, "8 Unbreakable Rules for Business Startup Success.” He also hosts one of the most popular business podcasts on the planet- The 10 Minute Entrepreneur Podcast.The first step in crafting a business plan is conducting due diligence to assess the business idea's viability for oneself and potential investors. Sean advises aiming for a market with little to no competition or, at most, one major competitor to share the market with. Branding is the next step, where choosing a non-limiting business name that clearly communicates the company's essence is key. Following this, beta testing helps validate the concept, ensuring the business model is functional and viable. Once proven successful, attention turns to staffing and suppliers, as quality service delivery is paramount for business sustainability and positive reviews. Marketing plays a crucial role, with Sean recommending analyzing competitors to identify opportunities for improvement and differentiation. Handling the back office is essential. Ensure that someone is constantly overseeing finance books. Sean's golden tip for entrepreneurs is to leverage partnerships that bring indispensable value to the business, and if they only contribute financially, it's crucial to retain majority ownership and establish buyout agreements.Tune in and learn!Watch The Episode on YouTube: https://youtu.be/uRUB1m3-x-A Quote Of The Day:“Failure is best heard through a second-hand story, and it's a hell of a lot cheaper.” ~Sean Castrina [12:59]Timestamp:[00:48] Welcome and introduction to Sean Castrina.[04:31] Selecting a Business Idea[07:26] Business Strategy and Marketing Plan[10:30] Crafting Irresistible Offers[13:11] Understanding Market Share and Growth[16:34] Leveraging PartnershipsKey Takeaways:  • Starting a business in an area where you have a natural aptitude and passion. [02:09]• Focus on Longevity and Durability [02:12]• Service-based businesses have higher margins and reduced competition with AI. [02:52]• "Yell loud and yell often." ~ Sean Castrina [03:45]• One plus one equals done. ~ Sean Castrina [21:45]Integration Assignment: When developing your business plan, identify a business idea with long-term viability and profit potential, research your competition and market demand to understand your niche clearly, create a comprehensive strategy that includes product selection, staffing, marketing plans, and financial considerations, and form partnerships with individuals who bring complementary skills and resources to enhance your chances of success.People Mentioned and Other Resources:1. Castrina, S. C. (2013). 8 unbreakable rules for business start-up success.2. The 10 Minute Entrepreneur Podcast https://podcasts.apple.com/us/podcast/the-10-minute-entrepreneur/id13300045173. Castrina, S. (2020). World’s greatest business plan: That actually works!Keep In Touch with Sean Castrina:Podcast: Ten Minute Entrepreneur Podcast https://podcasts.apple.com/us/podcast/the-10-minute-entrepreneur/id1330004517Instagram: https://www.instagram.com/sean.castrina/?hl=en—Follow Balbert:Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/

Real Talk with GrowGetters Episode #2 with Judith Germain, Kindra Maples & Catherine Mattice. Watch on Youtube: https://youtu.be/K2dT35GpFFY    During this episode, you will learn about:[01:31] Today’s focus: Workplace leadership and culture [01:54] Judith Germain’s background[02:44] Kindra Maples’ background[03:43] Catherine Mattice’s bio[04:57] What is the link between leadership, culture, and clients?[09:21] The purpose of having the right leadership and culture[13:35] The domino effect of the workplace environment[14:33] The signs of a toxic workplace[24:47] How to deal with toxic behaviors and workplace bullying[30:24] What Kindra learned from working with animals that helps in working with people[31:03] Kindra’s Five C’s for working with people or animals(Communication, Connection, Consistency, Cookies & Compassion)[35:22] How can leaders and managers promote compassion in the workplace?[42:51] How to connect and support our guests [43:04] Catherine Mattice• LinkedIn: https://www.linkedin.com/in/catherinemattice/\• Website: https://civilitypartners.com/[45:26] Kindra Maples • Website: https://www.culturecrushbusiness.com/[47:18] Judith Germain • Scorecard: https://amplifyyourinfluence.scoreapp.com/• Website: https://themaverickparadox.com/• LinkedIn: https://www.linkedin.com/in/judithgermain/Key Takeaways:• Organizational culture supports the collective leadership culture that exists within the organization. ~Judith Germain [05:41] • The distinguishing factor between a company that thrives with a good culture and one that doesn’t is humanity, which serves as the connecting piece between leadership and culture. ~Kindra Maples [07:01]• The benefit of having a culture that has leaders in it rather than just employees is that the decision-making is faster, people take ownership and accountability, and there’s zero tolerance towards toxic behavior. This ultimately leads to higher client satisfaction. ~Judith Germain [09:46] • The main characteristic of a toxic workplace is burnout. ~Catherine Mattice [14:29]• Compassion plays a crucial role in creating a positive and productive workplace environment. ~Kindra Maples [33:16] • “What we do for a living is a huge part of our identity and our self-esteem.” ~Catherine Mattice [41:23]People Mentioned and Other Resources:1. Scorecard: https://amplifyyourinfluence.scoreapp.com/Keep In Touch with Judith Germain:https://www.maverickparadox.co.uk/ https://themaverickparadox.com/LinkedIn: https://www.linkedin.com/in/judithgermain/Keep In Touch with Kindra Maples:Website: https://www.culturecrushbusiness.com/LinkedIn: https://www.linkedin.com/in/kindramaples/Keep In Touch with Catherine Mattice:Website: https://civilitypartners.com/LinkedIn: https://www.linkedin.com/in/catherinemattice/\ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: http://www.linkedin.com/in/realbenalbertWebsite:  https://www.realbusinessconnections.com/–GrowGetters ONLY is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #95 with Matt Gerlach.In this episode of Learn Speak Teach, Ben Albert talks with Matt Gerlach, a successful entrepreneur who transformed his personal struggles into achievements. Matt discusses overcoming anxiety and depression, the impact of childhood trauma, and the importance of recognizing one's ability to choose healing. He emphasizes gratitude, health, and the power of community, offering a preview of his upcoming book and his vision for his mastermind group.Watch the full episode on Youtube: https://youtu.be/vPOPSK8yQEo  During this episode, you will learn about:[02:09] A short bio of our guest; Matt Gerlach[03:32] The onset of Matt's battle with anxiety, depression, and panic attacks[06:52] How his healing journey began[11:13] A backstory of Matt's traumatic childhood experience[19:12] What played the major role in helping Matt overcome childhood trauma and anxiety?[29:20] Why do people find it hard to take a leap to heal and transform their lives?[35:33] Matt's advice on the value of gratitude[40:28] Essential things in life that are rarely noticed[52:07] Taylor Swift's masters dispute and how she navigated it[53:35] Matt's favorite music• Drake  • Adele   • Nicki Minaj  • Taylor Swift  • Steely Dan  • Pink Floyd  • Brooklyn Hip-Hop  • The Notorious B.I.G[57:29] His favorite podcasts• The Tim Ferriss Show  • Armchair Expert Podcast  • Unlocking Us Podcast by Brené Brown  • We Can Do Hard Things  • Where Should We Begin by Esther Perel[1:01:15] Recommended reading• Untamed  • The Year of Magical Thinking  • Blue Nights  • Building a StoryBranThe Dailyd[1:04:17] Matt's upcoming book[1:12:48] Why building a community and helping one another is essential in everything Matt does[1:14:55] What Matt hopes to achieve through his mastermind community[1:16:47] The Abundance Activation Mastermind: https://mattgerlach.com/ Key Takeaways:  • “The wake-up calls will keep happening until you listen.” ~Oprah Winfrey [11:52]  • Taking ownership and responsibility for circumstances is different from blaming and shaming yourself. [21:09]• “We can't change the past, but we can take responsibility for what we are gonna do in the future.” ~Ben Albert [21:25] • The people who have gone through adversity are the ones who change the world. [23:34] • Many individuals struggle to take the leap necessary to heal and transform their lives because they are unaware that they have a choice. [29:20] • Whatever you're going through, someone has been through it before. You just need to open yourself up to other people's stories and learn that you can overcome your situation. [30:39] • Foolish people don't learn from their mistakes; smart people learn from their mistakes, and the wisest learn from other people's mistakes. [31:02] • You miss all the shots you don't take. [48:26] • “The bigger the opportunity, the more focus is needed." ~Matt Gerlach [49:43] • "You can't get good at shooting without taking a lot of shots." ~Ben Albert [50:02]  People Mentioned and Other Resources:1. Stephen Curry2. Taylor Swift3. Abby Wambach4. The Tim Ferriss Show: https://tim.blog/podcast/5. Armchair Expert Podcast: https://armchairexpertpod.com/pods6. Unlocking Us Podcast by Brené Brown: https://brenebrown.com/podcast-show/unlocking-us/7. We Can Do Hard Things: https://wecandohardthingspodcast.com/8. Where Should We Begin by Esther Perel: https://www.estherperel.com/podcast9. The Daily: https://open.spotify.com/show/3IM0lmZxpFAY7CwMuv9H4g10. Untamed: https://bit.ly/3uEzeFQ11. The Year of Magical Thinking: https://bit.ly/48ivBTH12. Blue Nights: https://bit.ly/4bEixei13. Building a StoryBrand: https://bit.ly/3SKobmlKeep In Touch with Matt Gerlach:Website: https://mattgerlach.com/TikTok: https://www.tiktok.com/@iammattgerlachInstagram: https://www.instagram.com/iammattgerlach/Linktr.ee: https://linktr.ee/iammattgerlach—Follow Balbert… LinkedIn: www.linkedin.com/in/realbenalbert

Fifteen Minute Fridays episode #52 Mark Savant.Welcome to a conversation on the impact of artificial intelligence (AI). In this conversation with Mark Savant, we explore how AI, although its implications may not be fully understood yet, stands as the most pivotal technology of our time, revolutionizing industries and reshaping how we work and interact. Mark Savant is a podcast launch and automation expert, AI expert, and community builder, leveraging AI to help professionals build a robust digital presence. At Mark Savant Media, he transforms simple Zoom calls into comprehensive marketing tools.Traditional roles and jobs may be displaced due to AI’s ability to automate processes. However, Mark asserts that embracing AI will open doors to new opportunities and efficiencies, provided one surrounds themselves with a supportive community willing to explore its potential. Instead of stifling creativity, AI can be a tool for enhancing creativity by allowing one to have more time to spend on what matters through streamlining tasks. A crucial conversation for 2024 revolves around discerning between what AI produces and what humans create and addressing ethical considerations, such as AI's ability to mimic human voices and automate tasks like email writing. Since we are currently past the tipping point of AI integration, burying our heads in the sand is no longer an option.Tune in and learn!Watch The Episode on Youtube: https://youtu.be/AV6d0sfpm6AQuote Of The Day:“Be better than yesterday.” ~ Mark Savant [06:25]Timestamp:[01:22] Introduction: Ben Albert and Mark Savant's expertise.[04:39] Community Importance: Entrepreneurship, networking, and community benefits.[06:32] AI Concerns: Creativity, sales efficiency, and authenticity.[09:25] AI Integration: Mimicking human speech, transparency, industries.[11:01] Media Transformation: AI in media, agencies, future relationships.[15:00] Personal Branding: Influence of AI, societal standards, promotion.[17:39] Assignment: Generate AI-written email and send to Mark Savant.Key Takeaways:• “Listen, AI is the most important technology” ~ Mark Savant [03:20]• "You need to be sitting with the right people, rubbing sticks together, coming up with ideas to create fire." ~ Mark Savant [05:09]• AI is freeing up time for creativity vs stifling creativity. [07:19]• You must maintain authenticity and transparency using AI tools to streamline processes. [12:08]• AI is going to transform the way that every industry works. [13:04]Integration Assignment: Generate an email using ChatGPT and send it to contact@marksavantmedia.com. Use Chatgpt to emulate your feelings about the podcast episode. The email could be about anything in relation to the episode. Be creative with the prompting of the AI to provide you with a personalized email. [17:39]People Mentioned and Other Resources:1. AI Update: https://www.aiupdate.ai/c/guideKeep In Touch with Mark Savant:Website: https://marksavantmedia.comLinkedIn: https://www.linkedin.com/in/mark-savant/AI Update: https://www.aiupdate.ai/c/guideEmail: contact@marksavantmedia.com—Follow Balbert:Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/

Real Talk with GrowGetters episode 1.Welcome to the inaugural episode of Real Talk w/ Grow Getters, where Ben Albert sits down with go-getters with a growth mentality.In this episode, Ben is joined by Tony Stanol, an Executive recruiter in the advertising industry and the President of Global Recruiters of Sarasota, Brett Knopf, a performance coach & business strategist, and Annie Margarita, bestselling author of “The 5-Day Job Search.”Join them as they explore the difference between a job, a career, and a calling, and gain insights on signs that signal it might be time to make a change in your professional life. Moreover, discover how the hiring and recruiting landscape has shifted pre- and post-Covid, and learn what recruiters are seeking when hiring talent.Learn why personal branding has become increasingly important in today’s fiercely competitive job market and explore common mistakes that job seekers often make when crafting their personal brand.Finally, Brett, Annie, and Tony share how personal branding has propelled their success in the business world. Don’t miss out on this enlightening conversation filled with practical advice and actionable insights to help you navigate career growth and success at all stages.Watch the full episode on Youtube HERE:  https://youtu.be/Ku5asIdZQcQDuring this episode, you will learn about:[01:13] The meaning of GrowGetters and why Ben Albert decided to start the ‘Real Talk w/GrowGetters’ show[01:34] Today’s topic: Career growth and success at all stages[01:46] Brett Knopf’s background [04:00] Annie Margarita’s bio[05:46] Tony Stanol’s background [09:37] The difference between a job, a career, and a calling[15:16] What are the signs that we need to exit our role?[19:35] How has hiring/recruiting/getting hired changed pre- and post-Covid?[25:38] What recruiters are seeking when hiring talents and the current hiring trends in the advertising world[29:30] The definition of personal branding and why it is important for job seekers in today’s competitive market[32:02] Common mistakes job seekers make when building their brand and how to avoid them[34:36] How to create a good LinkedIn profile[43:33] How personal branding has helped Tony become a successful businessman[44:56] How Brett’s personal branding has led to his success as a businessman[48:06] Best way to connect and support our guests[48:22] Annie Margarita• Grab a copy of The 5-Day Job Search from www.annieyangfinancial.com. Use promo code GROWTH for a 10% discount on the signed copy[51:38] Brett Knopf• Website: https://knopfknowssolutions.com/Key Takeaways:  • GrowGetters are go-getters with a growth mentality. ~Ben Albert [01:16]• A job is often transactional; you go there to make money even if you’re not passionate about it. In contrast, a career entails emotional investment and passion. ~Brett Knopf [09:37]• Your personal brand is essentially what other people think of you. ~Annie Margarita [29:30]• People do business with people who are doing business. ~Brett Knopf [45:08]People Mentioned and Other Resources:1. Jeff Bezos 2. The 5-Day Job Search: https://bit.ly/48d9XjRKeep In Touch with Tony Stanol:Website: https://www.grnsarasota.com/ LinkedIn: https://www.linkedin.com/in/tony-stanol-12b4811/Facebook: https://www.facebook.com/tstanolEmail: tstanol@grnsarasota.comKeep In Touch with Annie Margarita:Website: https://www.annieyangfinancial.com/LinkedIn: https://www.linkedin.com/in/annieyangfinancial/Email: annie@annieyangfinancial.comKeep In Touch with Brett Knopf:Website: https://knopfknowssolutions.com/LinkedIn: https://www.linkedin.com/in/brettknopf/—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/–Grow Getters is made possible by www://balbertmarketing.com/

AB²C Lunch Break Live – Decision Paralysis (LIVE ON LINKEDIN)Your Panel:Brandon Eastman: www.linkedin.com/in/brandonseastman/Christine Smith: www.linkedin.com/in/christinesmith34/Ben Albert: https://www.linkedin.com/in/realbenalbert/ Andrew Biernat: https://www.linkedin.com/in/andrewjbiernat/ –Real Business Connections is made possible by www://balbertmarketing.com/

Learn Speak Teach Episode #94 w/ Eric Siu.In this episode, we are excited to welcome Eric Siu, a marketing genius and agency owner at Single Grain. Eric is also the co-host of the Marketing School podcast with Neil Patel. With a wealth of experience in digital marketing, Eric shares valuable insights into scaling marketing strategies.We dive deep into marketing, entrepreneurship, and the game-changing role of artificial intelligence (AI). Sharing anecdotes and insights, the conversation starts with a unique marketing strategy involving free giveaways and the impact of creating memorable experiences for one’s audience. Eric Siu, a seasoned digital marketing expert, sheds light on practical business advice, advocating for ambitious goals, innovation, and constant improvement. We discuss cutting-edge strategies like programmatic SEO and the transformative potential of AI in marketing. We reflect on the traits that define world-class marketers, including a commitment to learning, open-mindedness, and connecting with high-level individuals, offering valuable insights for marketers and entrepreneurs alike.Listen to the full episode on Youtube: https://youtu.be/Z4E7LT7LtaI During this episode, you will learn about:[01:35] The power of memorable marketing experiences[04:00] Leveraging free merchandise for brand visibility[06:19] An introduction to Eric Siu and his journey[08:12] Thinking bigger to achieve marketing success[09:40] Key considerations when expanding into new marketing channels[10:58] Focusing on product-market fit before scaling[13:36] Strategies for reaching a million views on LinkedIn[15:00] Leveraging LinkedIn events and retargeting options[15:58] The danger of premature scaling[17:54] Slow down before scaling to avoid scaling a "turd"[19:49] Ensuring product quality through continuous customer feedback[23:08] Eric's perspective on "internet marketers" and the importance of putting the horse before the cart.[25:22] Characteristics of a "crappy marketer" and the importance of being improvement-focused.[27:44] World-class marketers' traits and the importance of being improvement-obsessed.[36:11] The potential advantages of leveraging AI tools for various business sectors.practices.Key Takeaways:• "Turn on the ads for what? Like you haven't even tested it with hand-to-hand combat. You should nail it before you scale it." ~Eric Siu [16:52]• "The talking to customers never stops. You have to build that into a muscle." ~Eric Siu [20:20]• “If you want to fail as a marketer, work alone.” Eric Siu [26:26]• “Do you want to model after the guy selling Lambos right now? Or do you want to model after Warren Buffett? Okay. If it's Warren Buffett, then why don't you look at everything he's written?” Eric Siu [33:06]People Mentioned and Other Resources:1. Neil Patel: https://neilpatel.com/2. Levelling up: https://www.levelingup.com/3. Single Grain: https://www.singlegrain.com/about-us/4. Marketing School Podcast:  https://marketingschool.io/Keep In Touch with Eric Siu:LinkedIn: https://www.linkedin.com/in/ericosiu/Instagram: https://www.instagram.com/ericosiu/?hl=enTwitter: https://twitter.com/ericosiu?lang=enYouTube: https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/–LST is made possible by https://balbertmarketing.com/