OnBase: Smashing Sales and Marketing Misalignments

In this episode, Jennie Leigh talks about “Becoming Operationally Savvy”. She explains why to have the strategic and inspirational people on the team and how to determine Marketing ROI. She also elaborates the need for transparency between teams to understand each other's workflow to be on the same page even when they are working on the goal through a different process. Contact Jennie Leigh | Follow us on LinkedIn.

In this episode, Rajesh talks about Marketing in the Asia Pacific (APAC). He explains the data-driven market existence in APAC and shares some of the things to consider when you're starting to think about the market in APAC. Contact Rajesh Kumar | Follow us on LinkedIn.

In this episode, Micheline talks about product-led marketing and how to use it to achieve growth. She explains how to create demand for the product and how enterprises buy complex software products. Micheline also shares some amazing tips for marketers who are interested in product-led growth strategies.  Contact Micheline Nijmeh  | Follow us on LinkedIn. 

In this episode, Rory Stern talks about playing for the long term. He discusses his mental model of how he cultivated champions in the past and his hiring procedure. Rory shares some great Career Progression tips at the end of the episode. Contact Rory Stern | Follow us on LinkedIn.

In this episode, Cassidy Lammers talks about achieving effective storytelling, breaking down her framework for it, and sharing an intriguing example of her storytelling process with Aston Martin. Want to learn how to create and tell a story to your customers that’s not a bland or gimmicky one-pager? Tune in to learn from an expert the best, most efficient way to approach storytelling for nearly any type of brand. Contact Cassidy Lammers | Follow us on LinkedIn.

In this episode, Monica Kumar talks about her framework for “how to be more strategic to your organization”. She shares her thoughts on the connection between marketing and sales, aligning KPIs to the strategic goal, aligning outputs to be more strategic, and how revenues, customer relations, and innovation are aligned to become more strategic. Monica gives insight into the ineffective ways of using stories and vulnerability to build relationships and shares a real story that exemplifies these concepts. Contact Monica Kumar | Follow us on LinkedIn.

In this episode, Rakhi talks about the evolution of the digital sales development role. She shares her exciting journey of leading the Digital Sales Development function at IBM. Rakhi explains the key learnings from the external benchmarking they did. She describes her passion for diversity and inclusion, specifically getting more women into sales. And at the end of the episode, Rakhi offers some amazing tips for the companies looking to attract, retain, and advance diverse sellers. Contact Rakhi Voria | Follow us on LinkedIn.

In this episode, Arvinda Billavara talks about the marketing story and explains how your customer is your hero. He provides some valuable insights on storytelling and how he leads a team of global storytellers to inspire customers to help them solve their problems. In the end, Arvinda suggests books to get in-depth knowledge of storytelling and selling. Contact Arvinda Billavara | Follow us on LinkedIn.

In this episode, Craig Rosenberg talks about the revenue framework for 2021. He shares the effect of the pandemic on today's buying environment. Craig adds how much the effect will last in 2021. Craig explains about his team’s new framework for Product-Market-Fit as a result of the buying environment. He also adds some valuable initiatives that marketers should focus on. Contact Craig Rosenberg | Follow us on LinkedIn.

In this episode, we demystify intent data with Erik Matlick. Erik defines 'Ideal Customer Persona' and why building an ICP still remains a big challenge. He talks about why intent is essential for building an ICP. He also shares the different flavors of intent and how best to activate the data. Contact Erik Matlick | Follow us on LinkedIn.