Ep. 134 | Marketing Story & Your Customer is Your Hero. Ft. Arvinda Billavara, Bentley Systems

In this episode, Arvinda Billavara talks about the marketing story and explains how your customer is your hero. He provides some valuable insights on storytelling and how he leads a team of global storytellers to inspire customers to help them solve their problems. In the end, Arvinda suggests books to get in-depth knowledge of storytelling and selling.

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