OnBase: Smashing Sales and Marketing Misalignments

Andres Ceballos is a trusted district advisor and manages initiators and programs that focus on Salesforce's portfolio growth and adoption. In this episode, Andres shares his experience in leadership roles from the past 20 years. He defines the difference between a mentor and a leader, highlights the significance of inner work, details how to change our thought process effectively. Connect Andres Ceballos | Follow us on LinkedIn

This episode of Sunny Side Up highlights a pioneering Chief Data Officer who shares what the role means and why it has grown increasingly important within the enterprise. Inderpal Bhandari, named Chief Data Officer of the Year 2017 by the CDO Club, has moved through several roles at IBM, but none has been more transformational than his current C-suite presence as CDO. He and his teams have been empowered to accomplish in-house at IBM what companies of all sizes want most to see: Growth in the top line, expansion of the bottom line, and overall risk reduction. Data transformation, AI, and cybersecurity are the three main pillars for getting there. With his methodology, Inderpal has found ways not only to leverage data in myriad ways but also to create transformation within the IBM culture – that adoption piece without which, says Inderpal, there can be no meaningful or sustainable implementation. You’ll enjoy Inderpal’s front-line observations and some recommended resources for learning yet more about what’s on the horizon as enterprises seek to transform data into business value. Connect Inderpal Bhandari | Follow us on LinkedIn

Call it what you like: Paradigm Shift, Transformation, Revolution. Whatever the term, the pandemic has prompted a global realignment. The concept of remote work, which used to be doled out reluctantly, overnight became the new standard. This episode of Sunny Side Up invites guest Jo Powell to assess the results. Change has been perhaps most profound among public institutions once known as lumbering and committee-heavy. Thanks to Covid19, the landscape changed completely. Decision-making was accelerated, and deployment of resources is agile by necessity. Technology was leveraged to improve data management and quality of life. Enjoy this conversation about the future of remote work in a world that will never go back entirely to business as usual. Jo is among those embracing change, getting creative, and adapting in ways that will benefit workers and organizations alike. Connect Jo Powell | Follow us on LinkedIn

Aaron talks about the competitive market space and how to adapt and adjust to the fast pace B2B market changes to stay ahead in the game. He explains how to build a revamping go-to-market strategy, design a successful marketing campaign to promote your products, and boost sales. Aaron also shares some of his personal experiences, use cases, and tips to speed up with the evolving changes. Connect Aaron George | Follow us on LinkedIn

Andy Niemann will discuss with us how the world has changed for B2B since the pandemic, the challenges, and how to overcome these challenges in new innovative ways. Connect Andy Niemann | Follow us on LinkedIn

Eduardo will be talking to us on starting and accelerating digital transformation initiatives and will walk us through how we help small and large-scale companies to go through the digital transformation. Connect Eduardo de Carvalho | Follow us on LinkedIn

Jieun Chung will be discussing with us the art of succeeding events, constant pushback and will take us through the journey of her career path and what the challenges she faced and how she successfully overcame them. She will talk about the cultural norms she has come across and how one can adapt and learn new things. Connect Jieun Chung | Follow us on LinkedIn

Giorgia Favaretto today will explain to us how to think on your feet and pivot on a dime and learn how to survive a real crisis, sharing her experience on how to offer value to customers, how to communicate and support them. She also talks about managing clients and employees and encouraging them to practice a work-life balance. Connect Giorgia Favaretto | Follow us on LinkedIn

Ratul Sengupta today will be discussing with us about driving business impact using data from a customer experience perspective, solutions that empower brands to build strong relationships with their end customers through meaningful connections that boost their brand value that create shareholder value. ​​He also talks about how to create innovative solutions and reduce customer effort driving a higher customer experience engagement plan. Connect Ratul Sengupta | Follow us on LinkedIn

Mark Turner explains go-to-market planning for a brand new division with zero historical data. How do we upscale a business using the first-party intent data and analyze customer behavior patterns to understand their pain points and offer solutions? Connect Mark Turner  | Follow us on LinkedIn