OnBase: Smashing Sales and Marketing Misalignments Ep. 254 | What does it take to be a leader in today's world?
On this episode of The Sunny Side Up podcast, guest Natalie Yancy of Belo + Company comes on the show to talk about all things sales, leadership, and what it looks like to be a leader outside of the office. The pandemic has changed a lot about sales and marketing, and Natalie gives listeners a step-by-step overview of how her team managed the pandemic and how it continues to affect them and their clients. But the pandemic is not the only change sales and marketing has had to weather recently, sales have changed dramatically over the past 10 years, and Natalie gives some insight into why she believes that is and how companies can respond to their client’s changing needs. The episode concludes with Natalie’s best advice to those looking to become the next sales leader, including leading with empathy, having a personal board of directors, and putting your team’s success above your own.